Cloud marketplace platform automating listings, private offers, co-sell, and metered usage reporting.
Clazar helps software companies sell through the AWS, Azure, and Google Cloud marketplaces without building the integrations themselves. It manages listing creation, private offers, contract and renewal workflows, metered usage reporting back to the cloud provider, and co-sell coordination with cloud provider sales teams, all synced into the CRM. Alliances, sales ops, and finance teams at ISVs use it to make marketplace a real revenue channel rather than a compliance checkbox. In the revenue stack it is a channel-specific fulfillment and billing bridge between your quote-to-cash and the hyperscalers'.
Which of the capability map's modules Clazar covers — each links to the module's own page, with every tool that supports it.
| Module | Phase | Depth | Note |
|---|---|---|---|
| Fulfill & Bill | |||
| Cloud Marketplace Fulfillment | Fulfill & Activate | Core | listings, private offers, and metered usage reporting across AWS, Azure, and GCP |
| Grow Revenue | |||
| Reseller & Indirect Channel Billing | Expansion Channels | Supported | channel partner private offers within the marketplace motion |
| Co-Selling & Referral Tracking | Expansion Channels | Supported | co-sell workflow with cloud provider sales organizations |
Purpose-built marketplace tooling is the differentiation: each cloud's APIs, offer mechanics, and metering rules are encoded so a private offer or usage report is a workflow, not an engineering project. Its CRM-native posture keeps marketplace deals inside the same pipeline and forecast as direct business, which is where standalone marketplace consoles fall down.
Because buyers can spend committed cloud budget on your product, procurement is dramatically faster, and cloud provider sellers are incentivized to co-sell with you. The tradeoff is marketplace fees and mechanics your quote-to-cash has to accommodate.
No — the cloud provider invoices and collects for marketplace transactions. Clazar handles the offer, contract, and usage-metering handshake with the marketplace and syncs the results into your CRM and financial reporting, while your own billing continues to serve direct customers.
By overlap on the capability map — computed, not curated.