1X Technologies pricing

About

1X Technologies builds AI-native humanoid robots — and is, unusually, one of the few companies in its field that publishes a real price for one. Founded in 2014 in Norway as Halodi Robotics by roboticist Bernt Øivind Børnich, the company rebranded to 1X in 2022, refocused on home robotics, and moved its headquarters to Palo Alto, California in 2025 (with manufacturing in Hayward, California and Moss, Norway). It has been an OpenAI portfolio company since a 2023 round led by the OpenAI Startup Fund.

1X has two product lines. EVE is the earlier wheeled enterprise humanoid (first shown in 2018), deployed for security, logistics and night-guard work and sold as Robotics-as-a-Service (RaaS) — hardware, software and maintenance bundled into a recurring contract, quoted to industrial customers (e.g. ADT/Everon night-guarding pilots). NEO is the newer bipedal home humanoid (NEO Beta in Aug 2024, NEO Gamma in Feb 2025), aimed at consumers for chores and household assistance.

Crucially for a pricing blueprint: NEO has a published, self-serve consumer price. Pre-orders opened October 28, 2025, and the product/order page lists $20,000 one-time (Early Access, priority 2026 delivery) or $499/month on a six-month minimum subscription, each requiring a $200 refundable deposit, with a self-serve checkout — not a “contact sales” wall. That makes 1X the rare embodied-AI company with a real public number, even though 1x.tech/pricing itself returns a 404 (the price lives on the product page, not a rate card). EVE’s enterprise RaaS, by contrast, remains sales-led with no public price. This page documents both — the real NEO figures and the sales-quoted EVE side — exactly as 1X presents them.

Pricing summary : a published consumer price plus sales-led enterprise RaaS

1X runs a two-sided commercial model: a public, self-serve consumer price for NEO, and a sales-led RaaS model for EVE/enterprise. The dimensions:

• NEO — one-time purchase — $20,000 (“Early Access”), a one-time hardware price that includes priority delivery in 2026. Requires a $200 refundable deposit to reserve a slot; checkout is self-serve at 1x.tech/order.
• NEO — subscription — $499/month on a six-month minimum commitment, shipping at a later date than Early Access, also with the $200 refundable deposit. This is effectively Robotics-as-a-Service for the home — a flat monthly fee, not a metered per-task or per-hour charge.
• EVE — enterprise RaaS — no published price. Industrial deployments (security, logistics, night-guard) are quoted via sales as recurring RaaS contracts bundling hardware + software + maintenance. There is no public rate card or per-robot-hour figure.

What makes this different: across the humanoid sector — Figure, Apptronik, Sanctuary AI, Agility Robotics — pricing is almost always behind a sales conversation. 1X breaks that norm by attaching a real dollar figure to a consumer humanoid and letting buyers self-serve a deposit. The catch is what the price buys: at launch NEO leans on remote human teleoperators (“Expert Mode”) for many chores, so the $20,000 / $499-mo buys an evolving, partly-teleoperated product whose autonomy is expected to grow over time.

Pricing by product

Sales motions across products: NEO is self-serve (a public price and a $200-deposit pre-order checkout) — rare for the category. EVE / enterprise fleets are sales-led, quoted per deployment. So 1X is genuinely hybrid on go-to-market as well as on pricing structure.

Hidden costs : What 1X NEO buyers actually pay

NEO’s headline price is unusually clear for a humanoid — but the real cost of ownership has layers the sticker doesn’t capture.

The deposit and the commitment. The $200 deposit is refundable, so it isn’t a sunk cost — but the $499/month subscription carries a six-month minimum, i.e. an effective floor of about $2,994 before you can walk away (plus the deposit handling). Buyers choosing the monthly route are committing to at least a half-year of fees, not a cancel-anytime service.

The teleoperation trade. At launch, many tasks run through remote human operators. That’s not a line item you pay extra for, but it’s a real cost in a different currency — privacy and capability: the product you receive for $20,000 is partly human-in-the-loop, and full autonomy is a future promise, not a launch guarantee. The mitigations (person-blur, no-go zones, approval-gated control) reduce but don’t eliminate the in-home-camera exposure.

Delivery timing and geography. Early Access ($20,000) gets priority 2026 delivery; the subscription ships later. International buyers wait longer still — U.S. first in 2026, other markets from 2027. The “price” you pay also includes a queue.

Want to model NEO ownership vs subscription, or sketch an enterprise robot-fleet cost? You can frame scenarios with the 1X Technologies pricing calculator, and for the broader “own vs subscribe vs RaaS” question see our guide on usage-based vs subscription pricing. 1X publishes the NEO numbers, but EVE’s enterprise rate is still sales-quoted.

Pricing evolution : 1X Technologies pricing history and changes

1X’s pricing story is a journey from sales-only RaaS to a published consumer price. For most of its life it had no public price at all — EVE was leased to industrial customers under quoted contracts. The pivotal moment was October 2025, when NEO pre-orders opened with real, self-serve consumer figures. The milestones below are reconstructed from primary announcements and a live 2026-06-14 site check.

Cadence

Tracked range: 2024 Q1–2026 Q2. The single defining price event is 2025 Q4, when 1X went from no-public-price to a published consumer SKU. Quarters not listed had no relevant public pricing event.

Notable changes

• 2024-01 — $100M Series B led by EQT Ventures (with OpenAI Startup Fund, Tiger Global, Samsung NEXT), reported ~$820M valuation. EVE deployed via RaaS; no public price (VentureBeat).
• 2025-02 — NEO Gamma home humanoid unveiled (following NEO Beta in Aug 2024); HQ relocates to Palo Alto mid-2025 (1x.tech, Wikipedia).
• 2025-10-28 — NEO pre-orders open with a published price: $20,000 one-time (priority 2026 delivery) or $499/month (six-month minimum), each with a $200 refundable deposit, via self-serve checkout — a landmark public humanoid price (The Robot Report, Engadget).
• 2025-12-11 — Deal to send NEO-class humanoids into factories/warehouses; enterprise channel remains RaaS / sales-quoted (TechCrunch).
• 2026-06-14 — Live check: NEO price still public ($20,000 / $499-mo / $200 deposit); 1x.tech/pricing 404s; EVE enterprise RaaS still unpriced.

What’s unique : 1X Technologies’s distinctive pricing mechanics

1. A real public price in a sales-only field. Where Figure, Apptronik and Sanctuary AI all keep humanoid pricing behind sales, 1X simply posts a number — $20,000 or $499/month — and lets a buyer self-serve a $200 deposit. For a frontier hardware category where most peers treat price as confidential, publishing it is a deliberate trust-and-distribution play, and a marketing event in its own right.

2. Own-or-subscribe — RaaS for the living room. 1X offers the same robot two ways: buy it outright, or pay a flat $499/month on a six-month minimum. The subscription is essentially Robotics-as-a-Service brought to consumers, mirroring how EVE is leased to industrial customers. It lowers the upfront barrier (no $20k cheque) in exchange for recurring revenue and a commitment floor — the classic hardware-as-a-service trade. (For when a recurring meter beats a one-time price, see choosing the right usage metric.)

3. The price buys an evolving, human-in-the-loop product. The most distinctive mechanic isn’t a number — it’s what the number includes. At launch, NEO depends on remote teleoperators for many tasks, so buyers are paying a fixed price for a product whose autonomy will improve via the data those sessions generate. The flat fee decouples price from how much human labor sits behind each chore today — a bet that autonomy (and margin) climbs over the ownership life.

Strengths & weaknesses

Billing UX : 1X Technologies billing controls and transparency

• Billing controls — For NEO, a self-serve pre-order checkout (1x.tech/order) takes the $200 refundable deposit to reserve a unit, with a clear own-vs-subscribe choice. The six-month subscription minimum is disclosed upfront. EVE/enterprise billing is handled through a sales relationship, not a portal.
• Usage visibility — NEO is not metered per task or per hour, so there’s no usage dashboard to track spend against — the cost is a fixed purchase or flat monthly fee. (Teleoperation sessions are an operational detail, not a billed meter.)
• Payment options — Consumer pre-orders run through a standard online deposit/checkout; full purchase or subscription terms follow at delivery. Enterprise RaaS is presumably invoiced under custom contracts. Detailed payment terms beyond the deposit are not fully published.
• Transparency — High on the consumer side (a real published price, deposit, and commitment terms), low on the enterprise side (EVE RaaS is unquoted publicly), and oddly fragmented — the company posts a price but has no /pricing page, so the number is only findable via the product flow.

Strategic wins : Why 1X Technologies’s pricing decisions worked

1. Publishing a price as a marketing weapon

By putting a concrete $20,000 / $499-mo on NEO, 1X turned a pricing decision into a distribution event — the number itself drove a wave of coverage and pre-orders that sales-only peers can’t generate. In a category drowning in vague “coming soon” promises, a real, payable price is a credibility signal that says this is a product, not a demo. It mirrors how other AI companies are rethinking what they put on the price sheet.

2. Own-or-subscribe to widen the funnel

Offering both a one-time purchase and a $499/month subscription lets 1X capture two very different buyers — the early adopter who’ll drop $20k, and the cautious household that prefers a monthly fee — while the six-month minimum protects recurring revenue. Recurring RaaS-style billing also smooths cash flow against expensive hardware. See usage-based vs subscription pricing for when the recurring option pulls in customers the upfront price would scare off.

3. A refundable deposit to de-risk the pre-order

The $200 refundable deposit is a small, reversible commitment that converts curiosity into a reservation without asking for the full price upfront. It builds a demand backlog (and a data set of intent) the company can use for production planning — a low-friction on-ramp that priced-but-sales-only peers don’t offer. Related: how AI buyers react to cost predictability.

Areas to improve : Gaps in 1X Technologies’s pricing approach

1. Build an actual /pricing page

It’s strange to publish a real price and then 404 the page everyone looks for. Surfacing the NEO numbers (and the own-vs-subscribe comparison) on a proper 1x.tech/pricing page would improve discoverability and SEO, and meet buyers where they expect to find price — instead of hiding the figure inside the product flow.

2. Clarify what the price buys at launch vs over time

Because NEO is partly teleoperated today, the $20,000 / $499-mo can feel mismatched to current autonomy. A clearer, public roadmap of what NEO can do unaided now vs later — and how teleoperation usage is expected to decline — would reduce buyer’s-remorse risk and the cost-unpredictability anxiety of paying a fixed price for an evolving capability.

3. Give EVE/enterprise some public anchor

The enterprise RaaS side is fully dark. Even a “starts at” or a per-robot-monthly band would let industrial buyers self-qualify, instead of every fleet conversation starting cold. Publishing a directional RaaS figure would mirror the transparency 1X already shows on the consumer side — compare how other companies stage enterprise pricing transparency.

Key takeaways

1. 1X publishes a real humanoid price — the exception, not the rule. NEO is $20,000 outright or $499/month (six-month minimum) with a $200 refundable deposit, sold self-serve. In a field where Figure and Apptronik keep prices behind sales, that’s a deliberate trust-and-distribution move.
2. The model is genuinely hybrid. A published consumer SKU (own or subscribe) sits alongside sales-led enterprise RaaS for EVE. 1X prices each side to its buyer — self-serve for households, quoted contracts for industrial fleets.
3. “Subscription” here means RaaS for the home. $499/month is a flat recurring fee with a commitment floor, not a metered usage bill — the same Robotics-as-a-Service logic 1X applies to EVE, brought to consumers.
4. The price buys an evolving product. At launch, NEO leans on human teleoperators, so the fixed price decouples cost from today’s autonomy — a bet that capability (and margin) improves over the ownership life.
5. Posting a price without a /pricing page is a missed layup. The number is real but hard to find (1x.tech/pricing 404s), and EVE’s enterprise side stays opaque — both easy transparency wins still on the table.

UBP implications

1. A published price can be the marketing. 1X shows that, even for frontier hardware, attaching a real number to the product is a distribution and credibility event — not just an operational detail. For UBP practitioners, transparency itself can be a growth lever, not merely a billing choice.
2. Own-vs-subscribe is a packaging decision, not just a price. Offering the same unit as a one-time purchase or a recurring RaaS fee captures different buyers and smooths cash flow — but the recurring option needs a commitment floor (here, six months) to protect against churn on expensive hardware.
3. Flat fees over evolving capability shift risk to the vendor. When the product improves over time (NEO’s autonomy via teleoperation data), a fixed price decouples cost from today’s value delivered. That’s a deliberate bet: the vendor eats the early human-in-the-loop cost in exchange for a clean, predictable price the buyer can underwrite.

Sources

• 1X — NEO Home Robot product & price page ($20,000 / $499-mo) (accessed 2026-06-14)
• 1X — official site (accessed 2026-06-14) — note: 1x.tech/pricing returns a 404; the price lives on the product/order page
• The Robot Report — NEO pre-order launch ($20,000, $499/mo, $200 deposit) (accessed 2026-06-14)
• Engadget — NEO is a $20,000 home robot that learns chores via teleoperation (accessed 2026-06-14)
• VentureBeat — 1X raises $100M Series B (EQT-led) (accessed 2026-06-14)
• TechCrunch — 1X sends home humanoids to factories/warehouses (accessed 2026-06-14)
• Wikipedia — 1X Technologies (history, funding, EVE/NEO) (accessed 2026-06-14)
• Sacra — 1X Technologies funding & analysis (RaaS, EQT deal) (accessed 2026-06-14)
• Browse the pricing blueprint corpus

Bottom line

1X Technologies is the embodied-AI corpus’s pricing exception: the rare humanoid-robotics company that publishes a real, self-serve consumer price. Its NEO home humanoid is $20,000 outright (Early Access, priority 2026 delivery) or $499/month on a six-month minimum, each with a $200 refundable deposit — even though 1x.tech/pricing itself 404s and the figure lives on the product page. Its earlier EVE enterprise robot stays sales-led, leased as Robotics-as-a-Service with no public rate card. The model is genuinely hybrid — a published own-or-subscribe consumer SKU beside quoted enterprise fleets — and the price buys an evolving, partly-teleoperated product backed by OpenAI and a $100M EQT round. The bet: posting a number builds trust and demand that sales-only peers can’t match, while RaaS-style billing protects margin on expensive hardware.

Want to compare 1X against humanoid peers that don’t publish prices? See Figure, Apptronik, Sanctuary AI and Agility Robotics, or browse the full pricing blueprint.