Agility Robotics pricing

About

Agility Robotics is a humanoid-robotics company founded in 2015 and headquartered in Salem, Oregon, led by CEO Peggy Johnson (formerly of Microsoft and Magic Leap). Its flagship product is Digit — a roughly 5’9” bipedal humanoid robot built for warehouse and factory work (moving totes, tending conveyors, repetitive material handling) — paired with Agility Arc, a cloud platform for orchestrating and managing fleets of Digits. Agility positions Digit as “the first humanoid robot in production deployment,” and its customer logos include Amazon, Toyota, GXO, Schaeffler, and Mercado Libre.

The company is well capitalized: it closed a $400M Series C in March 2025 at a reported ~$2.12B valuation, bringing total funding to roughly $641M, with backers including Amazon’s Industrial Innovation Fund, NVIDIA’s NVentures, Sony Innovation Fund, DCVC, and Playground Global. To supply the robots, Agility built RoboFab in Salem — pitched as the first factory designed to mass-produce humanoids, using a modular “ARMS” assembly system.

Crucially for a pricing blueprint: Agility Robotics publishes no pricing of any kind. The site (agilityrobotics.com) exposes Industries, Solutions, Company, Careers, and Resources, with a single commercial call-to-action — “Deploy Digit” — that routes into a multi-phase sales process (on-site assessment, a validation pilot, then an operational partnership). There is no plan grid, no per-hour rate card, and no self-serve checkout; agilityrobotics.com/pricing returns a 404. What is publicly known is the shape of the model — Digit is sold primarily as Robots-as-a-Service (RaaS), a managed per-hour subscription, with a direct-purchase alternative — but not the numbers. So this page documents what is honestly known: the company, its funding, its RaaS posture, and the GXO milestone, rather than inventing rates Agility has never published.

Pricing summary : a sales-led RaaS model with no published rate

Agility runs a sales-led, no-public-price commercial model. There is no published per-hour rate, no subscription tier to evaluate, and no self-serve sign-up. The dimensions, such as they can be observed, are:

• Digit RaaS (the primary model) — a fully-managed Robots-as-a-Service subscription: the customer pays for managed robot operating time (robot-hours) while Agility supplies the robot, the Agility Arc cloud platform, software, support, and uptime. No floor price, per-hour rate, or packaging is disclosed; the commercial path is “Deploy Digit.”
• Digit direct purchase — for operators that want to own the fleet, Agility also offers outright purchase plus software/service fees. Again, no unit price is published (third-party write-ups estimate ~150K USD/unit, but that is not an Agility figure).
• The “$30/hour” caveat — the most-cited number in any Digit pricing discussion is not Digit’s price. CEO Peggy Johnson framed it as the fully-loaded cost of a human worker that Digit’s RaaS targets for an “under 2-year ROI.” It is a value benchmark, routinely misquoted as a rate card.

What makes this different: unlike a software lab, Agility is selling physical labor by the hour. The RaaS model is genuinely usage-shaped — the natural meter is robot-hours of managed operation — which makes it one of the cleanest pure-usage stories in the embodied-AI corpus in concept. But because the product is bespoke industrial hardware, Agility keeps the actual rate entirely behind a sales conversation, exactly like sales-only peers such as Figure and Apptronik.

Pricing by product

Sales motions across products: fully sales-led for every surface. The “Deploy Digit” funnel runs a multi-phase onboarding (assessment → validation pilot → operational partnership) before any commercial terms are set. There is no self-serve motion and no public floor price anywhere.

Hidden costs : What Agility Robotics customers actually pay

Because Agility publishes no price, a prospective buyer cannot estimate cost without a sales engagement — and the “real bill” hides several components beyond a headline per-hour or per-unit number.

On the RaaS path, the subscription bundles the robot, Agility Arc, software, and support into managed operating time — but the effective per-hour cost depends heavily on fleet utilization. Digit runs on a charge-rotation ratio (roughly two robots working while one charges today), so the number of robots you must subscribe to in order to keep one continuously productive — and Agility’s target of pushing that ratio toward 4:1 and 10:1 — materially changes the math. There is also the multi-phase onboarding (assessment + a validation pilot) before steady-state pricing applies.

On the purchase path, the ~150K USD/unit figure that circulates in trade press is a third-party estimate, not an Agility quote, and it explicitly excludes the recurring software/service fees and Agility Arc subscription needed to actually operate the fleet.

Want to think through what a managed humanoid-labor deployment might cost against the human-labor it replaces? There’s no published rate to plug in, but you can sketch scenarios with the Agility Robotics pricing calculator, and see how outcome- and labor-replacing pricing is structured — Agility itself publishes no rate of its own.

Pricing evolution : Agility Robotics pricing history and changes

Agility has never had a public price to change. Its “pricing evolution” is really a commercial-model evolution: from a research/hardware company to the first vendor to put humanoids to work under a Robots-as-a-Service contract — all while keeping the actual rate behind “Deploy Digit.” The milestones below are reconstructed from primary announcements and a live 2026-06-14 site check.

Cadence

Tracked range: 2024 Q2–2026 Q2. Zero public price changes across the company’s commercial life — there has never been a published RaaS rate or unit price to revise. Quarters not listed had no relevant public pricing event.

Notable changes

• 2024-06 — GXO Logistics signs what both call the industry’s first formal commercial humanoid deployment and first humanoid RaaS deal — Digit at a Spanx facility, multi-year, managed via Agility Arc. No terms disclosed (Agility / GXO release).
• 2024-07 — CEO Peggy Johnson frames Digit’s RaaS value as “an under 2-year ROI vs a human at a fully loaded $30 an hour” — a benchmark, not a Digit rate (The Robot Report).
• 2025-03 — $400M Series C at a reported ~$2.12B valuation (Amazon, NVIDIA’s NVentures, Sony, DCVC, Playground Global); total raised ≈ $641M (Sacra).
• 2026-06-14 — Live check confirms no public pricing: agilityrobotics.com/pricing 404s; the only commercial CTA is “Deploy Digit” (sales-led RaaS).

What’s unique : Agility Robotics’s distinctive pricing mechanics

1. Selling physical labor by the hour — without publishing the hour’s price. Agility pioneered humanoid Robots-as-a-Service: instead of selling a robot, it rents managed operating time, with the robot, the Agility Arc cloud, software, and support bundled into the subscription. The natural value metric — robot-hours of productive work — is unusually clean and directly comparable to a human wage. Yet Agility never publishes the rate, so the cleanest usage meter in embodied AI lives entirely inside a quote.

2. The benchmark is the pitch (and the trap). The most-cited “price” — “$30/hour” — is not Digit’s rate at all; it’s the human-labor cost Agility positions Digit’s RaaS to beat with an “under 2-year ROI.” Pricing the robot implicitly against the loaded cost of the worker it replaces is a textbook value-metric move, but the constant misquoting of $30/hr as Digit’s price shows the cost of leaving the real number unpublished. (For how to anchor a price on the value delivered rather than the unit, see choosing the right usage metric.)

3. Utilization, not just rate, sets the economics. Because a Digit must rotate off-shift to charge (~2:1 working-to-charging today, targeting 4:1 then 10:1), the effective cost per productive hour depends on fleet sizing as much as on any headline per-hour figure. Agility’s roadmap of improving the charge ratio is, in effect, a roadmap of bringing the RaaS price down — a usage-economics lever most software vendors never have to think about.

Strengths & weaknesses

Billing UX : Agility Robotics billing controls and transparency

• Billing controls — None are public. There is no self-serve dashboard, no published usage meter, and no plan-management UI on the site; commercial terms are handled entirely through a sales relationship and, presumably, the Agility Arc platform for operational fleet management.
• Usage visibility — The RaaS meter is conceptually robot-hours of managed operation, surfaced (for customers) through Agility Arc’s fleet monitoring rather than any public billing console. Spend visibility lives inside the contract, not on the website.
• Payment options — Not disclosed. RaaS subscriptions and direct purchases are invoiced under custom enterprise contracts negotiated via “Deploy Digit”; no card checkout or public billing portal exists.
• Transparency — Low on the commercial side (no rate, no floor, no SKU) but reasonably open about the model — Agility readily describes the RaaS structure, the GXO milestone, and the ROI thesis; it simply never attaches a number.

Strategic wins : Why Agility Robotics’s pricing decisions worked

1. RaaS removed the capital barrier to humanoids

By renting Digit as a managed service rather than selling a six-figure asset, Agility let operators trial humanoid labor as an operating expense tied to productive robot-hours — the same shift from licenses to consumption that other companies are making across software. The GXO/Spanx deal proved a Fortune-500 logistics operator would sign a multi-year humanoid RaaS contract, which is the harder thing to prove than any single price point.

2. Pricing against the worker, not the widget

Anchoring Digit’s value on the fully-loaded cost of a human worker (and an “under 2-year ROI”) reframes the buying decision from “is a robot worth $X” to “is this cheaper than the labor it replaces.” That outcome-shaped framing — value, not unit — mirrors the broader outcome-based pricing trend and is exactly the kind of pitch that resists a published rate card.

3. Vertical integration protects the pricing runway

RoboFab and the ~$641M war chest mean Agility controls its own robot supply and can absorb the falling per-hour operating cost (as the charge ratio improves) into either margin or a more competitive RaaS price. Owning the cost curve is what makes a future public rate even plausible. See usage-based pricing strategy for when metering the outcome beats metering the unit.

Areas to improve : Gaps in Agility Robotics’s pricing approach

1. Publish a RaaS anchor

A fully dark price page (a literal 404) maximizes evaluation friction and lets the misquoted “$30/hr” stand in for an official rate. Even a “starts at $X/robot-hour” anchor, or a clear statement of how RaaS is metered (per robot-hour? per shift? per managed robot per month?), would let operators self-qualify instead of needing a pilot to learn the shape of the bill. The total opacity invites the cost-unpredictability anxiety that slows industrial buyers.

2. Correct the “$30/hour” record

Because the human-cost benchmark is so widely repeated as Digit’s price, Agility could win clarity (and trust) simply by stating plainly what the RaaS includes and roughly what it costs relative to that benchmark — turning a confusing soundbite into a transparent value story.

3. Make the utilization math visible

Effective cost per productive hour hinges on the charge-rotation ratio and fleet sizing. Surfacing even a simple “robots needed for continuous coverage” guide (as the ratio improves toward 4:1 and 10:1) would help operators model real ROI rather than discovering the overhead only during a pilot. Compare how other AI companies stage enterprise transparency.

Key takeaways

1. No public price is itself a pricing decision. Agility publishes zero commercial pricing and routes everything through “Deploy Digit” — a deliberate, sales-led posture. For bespoke industrial hardware deployed per workflow, opacity protects margin and lets each deal be scoped to value.
2. RaaS is the real model — and it’s genuinely usage-shaped. Digit is rented by managed operating time (robot-hours), bundling robot + Agility Arc + software + support. The meter is intuitive; only the rate is hidden.
3. “$30/hour” is not Digit’s price. It’s the human-labor benchmark Agility prices its ROI against — a value claim, persistently misquoted as a rate card. Treat any “$30/hr Digit” headline with skepticism.
4. Utilization sets the economics as much as the rate. Charge-rotation overhead (≈2:1 today, targeting 4:1/10:1) means effective cost per productive hour depends on fleet sizing, not just a headline figure.
5. Vertical integration + capital buy pricing optionality. RoboFab and a ~$641M raise let Agility own its cost curve, which is what would make a future transparent RaaS rate even possible.

UBP implications

1. Robots-as-a-Service is usage-based pricing for physical labor. Agility shows that the consumption meter doesn’t have to be tokens or API calls — it can be robot-hours of managed work. The closer the meter sits to the value (productive operating time vs. a human wage), the more naturally the price defends itself, even when the rate stays private.
2. A value benchmark is not a price — and the gap can hurt you. Pricing against the cost of the human worker replaced is a strong UBP framing, but leaving the actual rate unpublished let the benchmark (“$30/hr”) harden into a phantom price card. UBP designers should separate the ROI story from the meter, and publish enough of the meter to control the narrative.
3. Utilization is a hidden term in any per-hour meter. When the unit being metered has duty-cycle overhead (charging, downtime), the headline per-hour rate understates true cost. UBP practitioners metering physical or compute resources should make the effective-utilization math explicit, because the buyer feels it the moment they size for continuous coverage.

Sources

• Agility Robotics — official site (no pricing page; “Deploy Digit” CTA) (accessed 2026-06-14)
• agilityrobotics.com/pricing — returns HTTP 404 (no pricing surface) (accessed 2026-06-14)
• GXO signs industry-first multi-year (first humanoid RaaS) agreement with Agility Robotics (accessed 2026-06-14)
• GXO investor release — first humanoid RaaS deployment (accessed 2026-06-14)
• The Robot Report — “Here’s what it could cost to hire a Digit humanoid” (CEO’s $30/hr benchmark) (accessed 2026-06-14)
• Sacra — Agility Robotics valuation, funding & news ($400M Series C, ~$2.12B) (accessed 2026-06-14)
• Browse the pricing blueprint corpus

Bottom line

Agility Robotics is a sales-only RaaS case in the embodied-AI corpus: a Salem, Oregon humanoid company (CEO Peggy Johnson, ~$641M raised, ~$2.12B valuation) that publishes no price for Digit. It pioneered humanoid Robots-as-a-Service — renting managed robot operating time (robot-hours), bundled with the Agility Arc cloud — and proved the model with GXO’s June-2024 deal, the industry’s first humanoid RaaS contract. But the actual rate sits entirely behind “Deploy Digit”: agilityrobotics.com/pricing is a literal 404, and the famous “$30/hour” is a human-labor benchmark, not Digit’s price. The bet: keep the usage-shaped rate private, sell each industrial deployment to value against the worker it replaces, and let vertical integration (RoboFab) drive the cost curve down. The cost of that bet is maximum buyer friction and a market that keeps misquoting a phantom price.

Want to compare Agility against humanoid peers that are also sales-only? See Figure and Apptronik, or browse the full pricing blueprint.