SugarCRM rebrands to SugarAI, bundling AI into its seat editions
SugarCRM announced its new brand identity as SugarAI on 2026-04-13 (BusinessWire) — its first name change since founding in 2004 — repositioning around AI-driven 'precision selling.' The corporate and pricing domains now redirect to sugarai.com and the pricing page foregrounds predictive/generative AI. Crucially, the rebrand did not change the money: Sugar Sell stays at Standard $59 / Advanced $85 / Premier $135 per user/mo (billed annually, 15-user minimum), and AI (SugarPredict / Sugar Intelligence / sales-i) remains bundled into the Advanced and Premier editions rather than metered as usage or sold as credits. Market, Serve, Enterprise and the sales-i add-on stay contact-sales.
SugarCRM branded a classic seat-based CRM (Sugar Sell/Serve/Market editions) with AI (SugarPredict, sales-i) bundled into paid tiers.
The company is SugarAI; sugarcrm.com redirects to sugarai.com and the brand foregrounds AI 'precision selling.' Seat-based edition prices and the 15-user annual minimum are unchanged — the rebrand is positioning, not a repricing, and AI stays bundled into editions rather than metered.
SugarCRM announced its new brand identity as SugarAI (BusinessWire, 2026-04-13) — the first name change since its 2004 founding — repositioning around 'precision selling.' Corporate and pricing domains redirect to sugarai.com and the pricing page foregrounds AI (predictive, generative, sentiment). Editions and the seat-based model are unchanged. Source: businesswire.com/news/home/20260413034429.