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AI pricing changes

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Pricing activity is a running log of the material changes we track across the Blueprint — price moves, packaging and plan changes, product launches, funding, and deprecations. Newest first, each linked to the company it affects.

As of , UsagePricing has tracked 675 material pricing changes across 272 AI companies — 117 launches, 156 price moves, 291 packaging changes, 67 funding events, 24 deprecations, 2 hirings, 15 stacks.

Updated

September 2026

August 2026

July 2026

June 2026

May 2026

April 2026

March 2026

February 2026

January 2026

December 2025

  • Update
    SerpApi

    Google sues SerpApi over search scraping

    Google filed suit against SerpApi over scraping of its search results — a notable trust/regulatory event for the search-API category. SerpApi bundles a U.S. Legal Shield (up to $2M coverage) on Production+ plans, a differentiator the suit puts in the spotlight.

    Details
  • Packaging
    BambooHR

    BambooHR introduces Extended Term Subscriptions with an Employee Minimum — and drops 'We never require an annual contract'

    The Terms of Service dated 11 December 2025 splits buyers into a Month-to-Month Subscription and an Extended Term Subscription, and adds section 5.6, Employee, Package, and Product Minimums. Under an Extended Term the bill follows actual headcount upward, but 'any decrease in your employee count… below the Employee Minimum or any Product Minimum will not reduce the fees owed.' Within weeks the pricing page deleted the sentence 'We never require an annual contract.'

    Details
  • Funding
    Salesloft

    Clari merger closes; gated pricing unchanged

    Vista-backed Salesloft completed its merger with revenue-intelligence vendor Clari on 2025-12-03, forming a privately-held company branded 'Clari + Salesloft' and positioned as building the 'first Predictive Revenue System'. Steve Cox was appointed CEO at close, replacing Clari co-founder Andy Byrne, who the 2025-08-07 agreement had named to lead. Corporate structure only: no unified post-merger price list has shipped, Salesloft's own pricing page still shows the gated two-package Advanced/Elite grid, and the companies' customer FAQ says platform unification will happen 'over the coming years'.

    Details

November 2025

October 2025

  • Launch
    Grammarly

    Grammarly Inc. renames itself Superhuman Platform Inc., launches Superhuman Go

    Grammarly's parent company renamed itself from Grammarly Inc. to Superhuman Platform Inc. and launched the Superhuman Suite, uniting Grammarly, Coda, Superhuman Mail, and a new AI assistant, Superhuman Go, under one brand. TechCrunch's coverage drew a 171-point, 130-comment Hacker News thread; Grammarly's own announcement said existing customers' pricing was unaffected.

    Details
  • Stack
    Webflow

    Webflow rebuilds its entitlements/billing infrastructure on Stigg

    Webflow's engineering blog discloses that its plan-entitlement engine now runs on third-party platform Stigg, wrapped in an internal service layer built explicitly to allow swapping vendors later — turning plan/entitlement changes from a months-long engineering effort into a largely PM-editable one.

    Details
  • Stack
    Microsoft 365 Copilot

    Microsoft stands up a dedicated 'MAI Monetization' team and discloses ads inside Copilot conversations

    Microsoft Advertising's own blog confirmed sponsored 'Showroom' ads and contextually-relevant recommendations appearing inside Copilot conversations (Mar 2025), and by October 2025 the company was actively hiring for a dedicated Microsoft AI (MAI) Monetization team explicitly scoped to Copilot alongside Bing/Edge/MSN -- pointing at an ad-supported second revenue lever on Microsoft's consumer Copilot surfaces, separate from the seat/credit pricing of the Microsoft 365 SKUs tracked on this page.

    Details
  • Funding
    Copy.ai

    Fullcast acquires Copy.ai to build an end-to-end 'Plan-to-Pay' RevOps platform

    Fullcast, a GTM/revenue-operations automation vendor, announced on 2025-10-15 (Fullcast newsroom, PR Newswire, Copy.ai's own blog) the completed acquisition of Copy.ai. Copy.ai's product is being folded into Fullcast's suite as 'Fullcast Propel (powered by Copy.ai)' within a combined planning-to-execution RevOps platform. Copy.ai's standalone careers/ATS board (jobs.lever.co/CopyAI) now 404s, consistent with hiring having moved under Fullcast.

    Details
  • Funding
    Jina AI

    Elastic completes acquisition of Jina AI

    Elastic (NYSE: ESTC) completed its acquisition of Jina AI; founder Han Xiao became Elastic VP of AI. Jina's standalone search-foundation APIs (Embeddings, Reranker, Reader, DeepSearch) and their token-credit pricing continue to operate independently post-deal.

    Details
  • Packaging
    Galileo

    Galileo adds a $100/mo Pro tier and drops the 3-user free cap

    Galileo repackaged pricing from two tiers (Developer $0 with up to 3 users / custom Enterprise) to three (Free $0, Pro $100/mo for 50,000 traces, custom Enterprise). The free tier moved from a 3-user cap to unlimited users; the change is visible between the 2025-09 and 2025-10 Wayback snapshots of galileo.ai/pricing.

    Details
  • Packaging
    Lattice

    Lattice made its AI Agent free for all customers and abandoned the plan to charge for it

    The Lattice AI Agent left beta and became available to every customer at no additional cost. Lattice explicitly reversed its earlier signal that the Agent might become a paid feature, writing: 'We previously shared that the Agent may become a paid feature, but we've seen the impact it's already delivering.' There is still no AI meter, credit pool or token cap on any Lattice surface.

    Details

September 2025

August 2025

July 2025

June 2025

May 2025

April 2025

March 2025

  • Funding
    11x

    TechCrunch reports 11x claimed customers it doesn't have and inflated ARR

    TechCrunch reported that a16z- and Benchmark-backed 11x displayed logos of companies that said they were not customers (ZoomInfo and Airtable both denied being customers; ZoomInfo threatened legal action over the unauthorized logo) and counted full annual contract value as ARR even for customers who exercised a ~90-day break clause — so a stated ~$14M ARR may have reflected only ~$3M of contracts that cleared the trial. An employee cited 70-80% churn of inbound customers; 11x said retention was 79%. Founder-CEO Hasan Sukkar stepped down six weeks later (May 2025); CTO Prabhav Jain became CEO.

    Details

February 2025

  • Launch
    Jotform

    Jotform AI Agents launches with no SKU of its own — six new caps inside the existing plan

    Jotform shipped AI Agents onto the same Starter / Bronze / Silver / Gold / Enterprise ladder at the same prices. Instead of a credit pool or a per-conversation rate, the launch added six capped meters — agents, monthly conversations, monthly sessions, voice-call minutes, SMS and knowledge-base characters — to a subscription that did not change price. The only separately-billed element is an optional Dedicated Phone Number Add-On.

    Details
  • Funding
    Voyage AI

    MongoDB acquires Voyage AI

    MongoDB acquired embeddings/reranker company Voyage AI for ~$220M. Voyage's standalone per-token API and 200M free-token allowance were preserved post-acquisition; MongoDB Atlas became an additional distribution path rather than a forced migration.

    Details
  • Packaging
    Paycom

    Paycom deletes its nine-year no-long-term-commitments disclosure

    Every Paycom annual report from FY2015 to FY2023 stated that it does not require clients to enter into long-term contractual commitments. The FY2024 10-K, filed 2025-02-20, contains the sentence zero times, in either of the two places it had appeared. Nothing was announced and no contract was published in its place.

    Details

January 2025

December 2024

October 2024

  • Funding
    Keap

    Thryv closes $80M acquisition of Keap

    Thryv Holdings (NASDAQ: THRY) announced the closing of its acquisition of Infusion Software, Inc. (Keap) on 2024-10-31 for $80M in cash, subject to adjustment (definitive agreement announced 2024-10-29). Keap carried roughly $85M of trailing-twelve-month revenue through June 2024. Keap continues to operate its SMB CRM + marketing-automation platform under its own brand out of Grapevine, TX; the pricing page now footers a Thryv acquisition link and shares Thryv legal terms.

    Details
  • Launch
    Lattice

    Lattice priced Core HRIS at $10 seat/mo with a $5 Early Bird rate

    The HRIS column that had been added to the pricing page without a number in September got one: Core HRIS at $10 seat/mo, struck through to $5 seat/mo under an 'Early Bird Pricing Available!' badge, with a site banner reading 'Lattice HRIS: 50% off until November 30th'. Payroll showed as COMING SOON and Time Tracking as COMING SOON.

    Details
  • Launch
    Paylocity

    Paylocity closes the $320.2M Airbase acquisition and gains a second, transaction-metered billing model

    Paylocity completed its acquisition of Airbase Inc. on 2024-10-01 for cash consideration of $320.2M net of cash acquired, funded by a $325.0M draw on its revolving credit facility. Airbase brought AP automation, expense management, corporate cards and procurement — and with them the first genuinely usage-metered SKU in Paylocity's contract, Spend Management Payments.

    Details

September 2024

August 2024

July 2024

April 2024

  • Funding
    Togai

    Zuora to acquire Togai

    Zuora announces a definitive agreement to acquire usage-based metering and rating startup Togai, extending its monetization suite; deal expected to close May 2024, terms undisclosed.

    Details

March 2024

February 2024

January 2024

December 2023

November 2023

September 2023

August 2023

March 2023

December 2022

November 2022

October 2022

July 2022

May 2022

October 2021

August 2021

July 2021

January 2021

July 2020

August 2019

September 2017

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