Klaviyo acquires AI startup Agency, reuniting CEO with Drift co-founder
Klaviyo acquired Agency, an AI-focused startup founded by Elias Torres (Drift co-founder and a former Klaviyo advisor/mentor figure), around 2026-08-05, naming Torres Chief Product Officer. Widely and consistently covered (TechCrunch, Yahoo Finance, Business Journals, Dealroom, Wowtale) as an AI-capability acquisition, disclosed alongside Klaviyo reporting $370.6M revenue. No pricing-page change observed; Klaviyo's blueprint page is still a bootstrap stub pending its first full capture.
Klaviyo, the B2C marketing CRM, acquired Agency — an AI-agent startup founded by Elias Torres, the Drift co-founder who had previously mentored Klaviyo’s own founders — around 2026-08-05, naming Torres Chief Product Officer. The deal was reported consistently across TechCrunch, The Business Journals, Dealroom, Yahoo Finance, Wowtale, Bitcoin World, and Whalesbook (the last also disclosing Klaviyo’s $370.6M revenue figure alongside the announcement), all framing it as Klaviyo strengthening its AI-agent capabilities ahead of deeper AI-driven CRM features.
No pricing impact has been observed. Klaviyo’s blueprint entry is currently a bootstrap stub (never fully captured — it is in this week’s baseline-coverage gap), so this note establishes the acquisition context ahead of its first full capture.
Detection note: caught via Layer-0 Google-News corporate-event scanning. Klaviyo has no committed baseline yet, so Layer-1 price/text diffing cannot confirm changes on it until a first capture seeds one.
Klaviyo's self-serve builder prices Email from $45/mo (1,001–1,500 active profiles), Marketing Analytics from $100/mo, and the CDP from $500/mo (100,000 profiles), plus AI add-ons Composer ($157→$110/mo), Customer Agent ($200→$140/mo), and Helpdesk ($264→$185/mo) on limited-time 30% OFF intro promos. Prices captured in USD from klaviyo.com/pricing.