Aleph Alpha drops the 'PhariaAI' brand name from its marketing site
Aleph Alpha's homepage no longer mentions 'PhariaAI' anywhere, pivoting to generic 'Sovereign AI' and specialized-language-model (SLLM) messaging; pharia.com and pharia.ai now redirect to the plain homepage instead of a standalone product site.
Homepage and product blog (PhariaFiles, through Sept 2025) named 'PhariaAI' as the flagship platform — an 'operating system for generative AI' with PhariaOS/PhariaAssistant components.
Homepage carries zero mentions of 'PhariaAI'; it pitches 'Sovereign AI you can trust to act responsibly' and custom domain SLLMs for law, public administration, industry, and science. pharia.com/pharia.ai now 302-redirect into the aleph-alpha.com homepage's vision section. No public pricing was affected — /pricing still 404s and the site remains fully sales-led.
The rebrand doesn’t touch pricing mechanics (still 100% quote-based, no public rate card), but it is a real packaging/branding restructure: the named platform product that anchored this page’s pricing story for two years has been folded back into generic “Aleph Alpha” / sovereign-AI messaging. The change lands alongside an already-logged leadership transition — the site now lists Ilhan Scheer and Reto Spörri as Co-CEOs — and sits ahead of the pending Cohere merger, consistent with a broader identity consolidation.
Aleph Alpha's homepage drops every mention of 'PhariaAI' and repositions around 'Sovereign AI you can trust to act responsibly' plus custom specialized language models (SLLMs) for law, public administration, industry and science. pharia.com and pharia.ai now redirect into the plain aleph-alpha.com homepage instead of resolving to a standalone product site. Pricing mechanics are unchanged — still 100% sales-only, /pricing still returns a 404.