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Asana acquires Stack AI for $75 million

Asana pricing

Asana acquired agentic-workflow startup Stack AI for roughly $75 million, its first acquisition in 18 years, to accelerate AI Studio / AI Teammates capability amid investor pressure on its per-seat SaaS model. No pricing-page change accompanied the deal.

Asana announced the acquisition of Stack AI, an agentic-workflow-automation startup, for approximately $75 million on 2026-05-28 — the company’s first acquisition in 18 years. The deal lands amid investor skepticism about whether per-seat SaaS pricing survives an agentic-AI market where AI agents can complete work that previously required multiple human licenses; Asana’s stock had fallen from roughly $19 to a low of $5.38 on that concern. CEO Dan Rogers has cited AI products (AI Studio, AI Teammates) as more than 17% of new ARR in Q1 FY2026, with customers spending over $100,000 annually on AI Studio nearly doubling quarter over quarter.

No pricing-page change accompanied the acquisition — Asana’s seat ladder ($10.99 Starter / $24.99 Advanced, annual) and AI Studio credit-metered add-on structure were unchanged as of the 2026-09-02 capture. The move reads as an investment in the metered AI Studio/AI Teammates product line’s capability rather than an immediate packaging or pricing shift.

Source: Fortune, 2026-05-29.

About Asana
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Asana prices its core work management platform on a seat-based ladder: Personal is free for up to 2 users, Starter is $10.99/user/month, Advanced is $24.99/user/month (both billed annually), and Enterprise is custom-quoted.

Pricing model seat based
Billing units seatscredits
Sales motion self serveplgsales led
Free tier
Yes
Commits
None
Transparency
public

Asana pricing history

  1. Sep 2026
    Current state: seat ladder plus AI Studio credit add-on with explicit per-tier bundled credits
  2. Jan 2026
    Explicit per-tier AI Studio Basic credit allotments (50K/75K/200K) move onto the pricing cards
  3. Nov 2025
    Free Personal tier cut from 10 users to 2 users
  4. Sep 2025
    AI Teammates launches
  5. Jun 2025
    AI Studio Basic/Plus/Pro three-tier structure appears; Basic access begins auto-provisioning
Full Asana timeline
All pricing activity