Hootsuite repackages around a Social OS with Wisdom AI bundled into every plan
Hootsuite now frames its plans as a Social OS built from Wisdom AI, Perch, Nest, and Lumen, bundling an in-app AI teammate into every tier from Standard to Enterprise rather than selling AI as a metered add-on.
Tiered per-seat plans with AI features positioned as premium capabilities
Standard, Professional, Advanced, and custom Enterprise tiers, each bundling a Wisdom AI teammate; features gated across Wisdom AI, Perch, Nest, and Lumen surfaces
On its plans page, Hootsuite presents a “Social OS” organized around four named product surfaces — Wisdom AI (in-app assistant and MCP connectors), Perch (content planning and publishing), Nest (messaging and customer care), and Lumen (social listening and insights). The headline pricing structure remains a per-user subscription with three public tiers (Standard, Professional, Advanced) billed annually plus a custom, quote-only Enterprise tier, and every plan now includes the Wisdom AI teammate at no extra line item. Exact per-seat dollar figures did not render during capture and are pending second-source verification.
Hootsuite rebuilt its portfolio as an AI-native 'Social OS,' renaming products (Inbox to Nest, Amplify to Parliament, Talkwalker to Lumen) and unifying them under the Wisdom AI agent, launched 2026-06-24. Self-serve tiers are now Standard $99, Professional $199, and Advanced $399 per user/mo (annual), plus custom Enterprise, with Wisdom AI bundled into every plan. Prices confirmed via server-side fetch of hootsuite.com/plans (the client-side price API did not hydrate in the VM browser capture). Source: https://www.hootsuite.com/newsroom/press-releases/hootsuite-rebuilds-for-ai-era-introducing-wisdom