Ideogram adds a P-Image model to its API, undercutting its own price floor
Ideogram's API added a P-Image model (US$0.003-US$0.03/img) plus Object Removal and Describe V4 endpoints; consumer plan prices unchanged.
Cheapest per-image API rate was Ideogram 1.0 Turbo at US$0.02/image; no Object Removal or Describe V4 endpoints existed.
New P-Image Ideogram model spans US$0.003-US$0.03/image by quality and resolution -- the new cheapest rate on the card -- alongside new Object Removal (US$0.03 1K / US$0.06 2K) and Describe V4 (US$0.015) utility endpoints.
Ideogram’s API Pricing page added a fourth model family, P-Image Ideogram, alongside the existing 4.0, 3.0, and legacy tiers. It is priced per output image by quality mode (Very Low / Low / Medium / High) and resolution (1K / 2K), running US$0.003-US$0.03/image — cheaper than every other model on the card, including the previous floor of US$0.02 (Ideogram 1.0 Turbo).
Two new utility endpoints also appeared: Object Removal (supply an image and mask; Ideogram fills the selected area) at US$0.03 (1K) / US$0.06 (2K) per input, and Describe V4, a higher-fidelity image-captioning endpoint powered by Ideogram 4.0, at US$0.015 per input versus the base Describe endpoint’s US$0.01.
No existing price moved. The consumer subscription ladder (Free US$0, Plus US$15/mo, Pro US$42/mo, Team US$20/user/mo, Enterprise contact-sales) and every previously listed API rate are unchanged from the 2026-07-22 capture. The consumer-facing pricing page (ideogram.ai/pricing) was bot-walled (Cloudflare challenge) to the automated capture on 2026-08-04; the unchanged consumer prices were corroborated via an independent live read-proxy render.
Captured 2026-08-04 (USD): the API Pricing page adds a fourth model family, Ideogram P-Image, priced $0.003/$0.0075/$0.01/$0.015 per image at 1K (Very Low/Low/Medium/High) and $0.006/$0.015/$0.02/$0.03 at 2K — the new cheapest rate on the whole card, undercutting the prior $0.02 floor set by Ideogram 1.0 Turbo. Two new utility endpoints appear alongside it: Object Removal at $0.03 (1K) / $0.06 (2K) per input, and Describe V4 at $0.015 per input (versus base Describe's $0.01). The consumer subscription ladder (Free $0 / Plus $15/mo / Pro $42/mo / Team $20/user/mo / Enterprise contact-sales) and every previously published API rate are unchanged.