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Instantly raises Hypergrowth Monthly email cap to 125,000

Instantly pricing

Instantly raised the Outreach Hypergrowth plan Monthly-billing email allowance from 100,000 to 125,000 emails per month at the same $97/mo price -- a 25% capacity increase that the Yearly toggle and feature-comparison table do not reflect.

Before

Hypergrowth: $97/mo, 100,000 emails/month on Monthly billing (captured 2026-06-04)

After

Hypergrowth: $97/mo, 125,000 emails/month on the Monthly card; Yearly toggle and Compare Features table still show 100,000 (captured 2026-08-11)

The Instantly Outreach pricing page now advertises 125,000 emails per month for the $97/mo Hypergrowth tier when Monthly billing is selected, up from 100,000 at the prior capture — a 25% increase in included volume with no price change. The increase does not carry through consistently: switching the same page to Yearly billing still shows Hypergrowth capped at 100,000 emails per month, and the pricing page Compare Features table (visible without a click) also still lists 100,000 for Hypergrowth. A buyer comparing tiers via the expandable comparison table would not see the higher Monthly-card number.

From Instantly's pricing timeline
Hypergrowth's Monthly email cap raised to 125,000 (Yearly stays 100,000)

Outreach Hypergrowth's Monthly-billing card now advertises 125,000 emails/month, up from 100,000 at the 2026-06-04 capture — a 25% capacity increase at the same $97/mo price. The increase reached only that one surface: the Yearly-billing card, the page's own Compare Features table, and the FAQ ('...send more than 100,000 emails?') all still read 100,000, so an annual buyer is advertised a lower allowance than a monthly one at the same tier. Confirmed still unreconciled on a live re-read 2026-08-16, and stable across every capture from 2026-08-11 through 2026-08-14. The Monthly card's 125,000 is treated as the current figure — at the 2026-06-04 capture all four surfaces agreed at 100,000, so only the primary purchase surface moved.

About Instantly
instantly.ai ↗

Instantly is a cold-email outreach and B2B lead-generation platform priced through a single tabbed pricing page split into three product lines: Outreach, Instantly Credits, and VIP.

Pricing model subscription
Billing units credits
Sales motion self serveplgsales led
Free tier
No
Commits
Available
Transparency
public

Instantly pricing history

  1. Aug 2026
    Hypergrowth's Monthly email cap raised to 125,000 (Yearly stays 100,000)
  2. Jun 2026
    Three-tab pricing: Outreach, Instantly Credits, VIP
  3. Apr 2026
    Rebrand to Outreach / Instantly Credits / VIP; monthly default
  4. Jun 2025
    Leads becomes 'SuperSearch' on a credit model
  5. Sep 2024
    Enterprise tier + CRM tab
Full Instantly timeline
All pricing activity