Luma posts per-plan credit totals on Dream Machine plans
Luma AI now prints an explicit monthly credit allowance on each Dream Machine Individual plan — Plus 10,000, Pro 40,000, Ultra 150,000 credits — ending its earlier usage-multiplier-only framing. Prices are unchanged.
Individual plans showed only a relative usage multiplier (Pro 4x, Ultra 15x); no per-plan credit total was posted.
Each plan card shows both an absolute monthly credit total (Plus 10,000 / Pro 40,000 / Ultra 150,000) and the 4x/15x multiplier. Prices unchanged: Plus $30, Pro $90, Ultra $300/mo ($25/$75/$250 billed yearly).
Proof of change
Luma AI's pricing pages, as we captured them on two dates.
Showing the whole page as captured — scroll either panel, or open it at full size.
- These prices come from our capture alone — they were not confirmed against an independent second source.
- 2 pages had no counterpart in the earlier capture and are not shown.
Both images are our own captures, taken on the dates shown. The pixels are unmodified — nothing is retouched, and where a region is highlighted the marker is drawn over the image, not into it. Open either capture to see it at full resolution.
Luma AI has made its Dream Machine seat plans more transparent by publishing the exact monthly credit allowance each Individual tier includes. As captured from lumalabs.ai/pricing, Plus now lists 10,000 credits/month, Pro 40,000 credits, and Ultra 150,000 credits — figures that had previously been withheld in favor of a relative “4x usage” / “15x usage” multiplier framing. The multipliers remain on the cards and line up exactly with the posted totals (both pegged to Plus: 40,000 = 4x, 150,000 = 15x of 10,000).
Headline prices are unchanged (Plus $30, Pro $90, Ultra $300 per month; $25/$75/$250 per month billed yearly at $300/$900/$3,000). The per-model credit cost grid also expanded with newer models including Seedance 2.0 and 2.0 Mini, Kling Omni/3.0/2.6, Veo 3.1/3, Nano Banana 2/Pro, and GPT Image 2/1.5. The change lets buyers size an allowance against the per-generation grid directly rather than reverse-engineering it from throughput framing.
Captured lumalabs.ai/pricing (USD): prices unchanged (Plus $30, Pro $90, Ultra $300/mo; $25/$75/$250 billed yearly), but each Individual plan card now prints an explicit monthly credit allowance — Plus 10,000, Pro 40,000, Ultra 150,000 credits — alongside the existing 4x/15x usage multiplier, ending the earlier 'no posted credit total' framing. The per-model credit grid also expanded with new models (Seedance 2.0/Mini, Kling Omni/3.0/2.6, Veo 3.1/3, Nano Banana 2/Pro, GPT Image 2/1.5).