Miro adopts Stigg as an entitlements layer above its homegrown monetization code, shipping AI credits in six weeks
Miro's Head of Growth Engineering disclosed at Stripe Sessions 2026 (recapped by Stigg) that its in-house entitlements service — plan checks scattered across the codebase, hardcoded plan names — could not carry the AI-credit model behind Innovation Workspace. Miro added Stigg as a single entitlements/credits layer above the billing, CRM, analytics and finance systems it kept, shipping a hybrid seat-and-usage AI model in six weeks.
In-house entitlements service: plan checks scattered across the codebase, hardcoded plan names (Company, Free, New_Free, Free_Team_2018), entitlement logic embedded in application code and tied to billing — three engineers spent three months trying to solve entitlements internally.
Stigg as the system of record for entitlements, credits, metering and plan management, layered above Miro's existing Stripe billing, CRM and finance systems (usage synced to Snowflake). Stigg's account reports 6x faster pricing/packaging deploys and ~5,000 engineering hours saved — vendor-published figures, not independently verified.
Stigg’s engineering blog post (“How Miro Shipped AI Credits in Six Weeks and Cut Pricing Changes from Months to Days,” last updated 2026-06-02) recaps a Stripe Sessions 2026 talk by Susan van de Ven, Miro’s Growth Engineering Lead, alongside Stigg CEO Dor. It discloses that Miro’s in-house entitlements service — “Plan checks scattered across the codebase. Hardcoded plan names like Company, Free, New_Free, and, memorably, Free_Team_2018” — could not support the AI-credit requirements of Innovation Workspace, after “three engineers over three months” had tried to solve entitlements internally.
The architectural change is explicitly additive, not a replacement: “Miro didn’t replace their billing provider, their CRM, their analytics, or their finance systems. They added one layer, a single source of truth for entitlement decisions, that informed all of those systems.” Miro’s own help center independently confirms Stripe remains the billing/payment provider (“All invoices are generated by our payment provider, Stripe”), and Snowflake’s own customer case study confirms the data warehouse.
Note on sourcing: both Stigg pages are vendor-published marketing about Stigg’s own product, and the customers page carries an unedited “[Placeholder Quote: Susan van de Ven, Head of Growth Engineering, Miro]” and gives the same person three different job titles — so the velocity and hours-saved metrics should be read as Miro-estimated figures relayed by the vendor. The underlying relationship is corroborated by the public Stripe Sessions session and by named Miro employees quoted on the record. Sources: https://www.stigg.io/blog-posts/how-miro-shipped-ai-credits-in-six-weeks-and-cut-pricing-changes-from-months-to-days and https://www.stigg.io/customers/miro (both re-verified 2026-09-03).
Standard and Advanced Enterprise licenses were renamed Collaborate and Accelerate with Engage sessions and table-nesting added at no additional cost and no change to existing contract terms. Source: help.miro.com Understanding Enterprise licenses.