Optimizely meters Opal AI in first-party credits, behind an otherwise fully quote-only DXP
Optimizely's DXP pricing is entirely sales-gated with no public price or metering anywhere on its marketing site, but its support docs document a first-party usage meter behind the Opal AI agent platform: "Opal credits... are used any time you interact with Optimizely Opal. An interaction is when an Opal feature makes an API call to an AI model." Consumption is complexity-banded per agent invocation (2 credits for a basic chat agent up to 200 for an XL task), and each Opal instance gets 200 complimentary credits/month before "your Optimizely account team may reach out to explore a more tailored Opal plan" — a real usage meter feeding a sales-negotiated upsell, not a self-serve invoice. Optimizely allocates, tracks and re-values the credit itself in its own Admin Center, and states that swapping the underlying LLM "will not alter how Opal credits are consumed"; no third-party metering vendor is named. Separately, job postings show the rest of the commercial stack is bought: Salesforce and a CPQ platform for quote-to-cash, Conga for contract generation, and NetSuite synced for SKU and billing data, all under a single Director of Commercial Operations role that also owns partner-channel operations.
The /plans page is now a bare lead-capture form with no tiers, no feature matrix, no free tier, and no dollar prices — 'every Optimizely plan is individually packaged.' The public tier comparison visible as recently as 2021 is gone. The Agent Platform (Opal AI) headlines with 50+ pre-built marketing agents, no-code orchestration, and built-in governance.