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Semrush adds a permanent $0/mo Free plan

Semrush pricing

Semrush's pricing page now includes a permanent $0/mo Free plan (1 demo project, 10 reports/day, no credit card) alongside its four paid SEO + AI Search tiers, replacing trial-only free access.

Before

No permanent free tier — only a 7-day free trial on paid SEO + AI Search plans (credit card required).

After

Permanent $0/mo Free plan added: 1 demo project, 10 reports/day across all vital tools, Help Center & Basic Onboarding; no credit card required; AI Visibility features excluded.

Semrush’s “Plans & Pricing” page now shows a fifth, permanent Free card ($0/mo, “Explore” CTA, no credit card required) sitting alongside the four paid SEO + AI Search tiers (SEO, Starter, Pro+, Advanced). It includes 1 demo project, 10 reports/day across all vital tools, and Help Center & Basic Onboarding, but explicitly excludes AI Visibility features. This is distinct from the existing 7-day free trial offered on paid tiers (which still requires a credit card) — it’s Semrush’s first standing free tier since the 2026-05 “SEO + AI Search” restructure.

From Semrush's pricing timeline
SEO + AI Search — current state

Live capture confirms SEO $139.95, Starter $199, Pro+ $299, Advanced $549 (monthly; annual saves up to 17% — SEO $117.33/mo). Account add-ons: Additional Users from $45/mo, Lead Generation $90/mo, Base Report $10/mo, Pro Report $20/mo. Local (per location: Base $30, Pro $60) and Social (Base $20, Pro $40, Business $250) sold separately; Enterprise quote-only.

About Semrush
semrush.com ↗

Semrush prices its core platform as a four-tier 'SEO + AI Search' subscription: SEO ($139.95/mo), Starter ($199/mo), Pro+ ($299/mo) and Advanced ($549/mo), with annual billing saving up to 17% (e.g. SEO at $117.33/mo billed annually).

Pricing model subscription
Sales motion self servesales led
Free tier
Yes
Commits
None
Transparency
public

Semrush pricing history

  1. Aug 2026
    SEO + AI Search — current state
  2. May 2026
    Main plans restructured to 'SEO + AI Search'
  3. Apr 2026
    Adobe closes acquisition; 'Adobe Brand Visibility' launches
  4. Nov 2025
    Adobe agrees to acquire Semrush for ~$1.9B
  5. Jan 2024
    Across-the-board price rise + product expansion
Full Semrush timeline

More Semrush activity

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