Launch

Sierra launches Horizon, extending outcome pricing to multi-week goals

Sierra pricing

Sierra launched Horizon, replacing its Agent Data Platform line. Agents now pursue one business outcome across days or months, billed on results rather than tokens.

Before

Agent Data Platform — agent memory, customer data, recommendations and proactive engagement, scoped to individual conversations under Sierra's per-resolution outcome model.

After

Horizon — long-horizon planning, playbooks and next-best-action decisioning that pursue a single business outcome (a mortgage, a claim, a renewal) across days, weeks or months. Sierra's framing: 'It is Sierra's outcomes-based model at scale: you pay for results, not tokens.'

Sierra announced Horizon on 2026-07-16 and now carries a site-wide banner for it: “Introducing Horizon: Long-horizon agents that get more intelligent with every interaction.” Horizon replaces Agent Data Platform in Sierra’s product navigation, and the homepage headline moved with it — from “Better customer experiences” to “Better outcomes. Built on Sierra.”

The pricing significance is the unit, not the number. Sierra’s outcome meter has always been the resolved support conversation. Horizon’s Playbooks reframe the billable unit as a business goal that unfolds over weeks: “Give agents an outcome — a mortgage, a claim, a renewal — and they will plan and execute the work over weeks or months.” Supporting controls are explicitly volume-governing: Built-in suppression avoids reaching customers “already in progress, opted out, or no longer relevant,” and Auditing and analysis exists to show “what triggered every engagement, what the agent decided, and why anyone was suppressed.”

No rate changed, because Sierra publishes none. sierra.ai/pricing still returns “Page not found,” and every figure remains quoted by enterprise sales.

From Sierra's pricing timeline
Horizon launches — outcome pricing extended to long-horizon agents

Sierra introduced Horizon, replacing the Agent Data Platform product line. Horizon agents plan and execute an outcome (a mortgage, a claim, a renewal) across days, weeks or months, and the product page states the commercial frame directly: 'It's Sierra's outcomes-based model at scale: you pay for results, not tokens.' Pricing stayed sales-only with no published rate.

About Sierra
sierra.ai ↗

Sierra, founded by Bret Taylor (ex-Salesforce co-CEO, OpenAI board chair) and Clay Bavor, is the highest-profile proponent of OUTCOME-BASED pricing for AI customer agents.

Billing units resolutionsconversations
Sales motion sales led
Free tier
No
Commits
Available
Transparency
sales only

Sierra pricing history

  1. Jul 2026
    Horizon launches — outcome pricing extended to long-horizon agents
  2. May 2026
    ~950M USD raise
  3. Sep 2025
    10B USD valuation
  4. Oct 2024
    4.5B USD valuation on an unpublished meter
  5. Feb 2024
    Sierra launches with outcome-based pricing
Full Sierra timeline
All pricing activity