Typeform launches Typeform for Growth, turning response enrichment and video into metered allowances on a new plan line

Typeform announced Typeform for Growth on 1 July 2024, describing it as a set of capabilities “available now in the company’s newly released Typeform for Growth plans”. The release names four additions: personalised video that customers can “record, edit, and embed” into forms; in-product enrichment to “enrich data directly in Typeform… eliminating the need for a separate lead data enrichment tool”; spam prevention; and automation to “automate scoring, routing, and emailing to quickly prioritise and connect with promising opportunities.”

The pricing significance is the meter, not the plan. Before this launch, form responses were the only unit a Typeform buyer had to model, and response enrichment existed as a free beta with no published allowance. Typeform’s help centre records that the Growth beta programme closed on 10 July 2024, and that accounts which collected enrichment data before that date retain access to it without a Growth plan — the standard shape of a beta-to-paid conversion. From that point enrichment became a counted allowance, and video question views and video answers became billable capacity.

Enrichment is metered differently from responses, which matters for anyone modelling the bill. The response count is a hard cap: at 100% of the monthly allowance every form in the account flips to Private mode and stops collecting. Enrichment fails soft — past the limit, new responses simply arrive un-enriched, with warnings at 50%, 75%, 90% and 100%. Two meters, two enforcement styles, one invoice.

Typeform did not publish plan prices in the release. As captured on 2026-09-06, Growth Flow sits at 266 USD/mo on yearly billing (379 USD/mo monthly) for 10,000 responses and 1,500 enriched responses a month against a 5,000 enrichment ceiling, with Growth Custom quoted by sales. Notably, Typeform chose to concentrate the new capability in a premium plan line rather than raise the base ladder: Business remained the top self-serve forms tier and was not repriced to absorb enrichment.

Sources: Typeform delivers solution to help companies capture and convert more customers — PR Newswire, 1 July 2024; Response enrichment with Typeform — help centre and Typeform for Growth — help centre (both accessed 2026-09-06).