Vercel cuts v0 Max Fast tokens ~3x; retires the Ultra plan
Vercel's v0 Max Fast model drops to $10/1M input and $50/1M output tokens (from $30/$150) and the legacy Ultra/Premium tier is retired, leaving Free, Team ($30), Business ($100) and Enterprise.
v0 Max Fast: $30/1M input, $150/1M output; an Ultra/Premium plan existed alongside Free/Team/Business/Enterprise.
v0 Max Fast: $10/1M input, $50/1M output (cache write $12.50, cache read $1); plan lineup is Free $0 / Team $30 / Business $100 / Enterprise, Ultra plan retired.
Proof of change
Vercel's pricing pages, as we captured them on two dates.
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Vercel repriced the top of its v0 model lineup. The flagship v0 Max Fast model now bills $10 per 1M input tokens and $50 per 1M output tokens (cache write $12.50/1M, cache read $1/1M), down from the previous $30/$150 — roughly a 3x reduction on the most expensive model. The other v0 models are unchanged: v0 Mini ($1 in / $5 out), v0 Pro ($3 / $15) and v0 Max ($5 / $25).
The v0 plan lineup is now Free ($0/month, $5 included credits, 7 messages/day), Team ($30/user/month), Business ($100/user/month, adds training opt-out by default) and Enterprise (custom). A “What happened to the Ultra plan?” FAQ confirms the legacy Ultra/Premium tier was retired.
Core platform pricing is unchanged — Pro remains $20/seat plus eight metering dimensions, with the $20 included usage credit and the same per-dimension overage rates (bandwidth $0.15/GB, edge requests $2/1M, invocations $0.60/1M, Active CPU $0.128/hr, memory $0.0106/GB-hr in iad1). AI Gateway add-on surcharges (Custom Reporting, provider allowlist, ZDR) are now documented explicitly.
v0's top model, v0 Max Fast, drops to $10/1M input and $50/1M output tokens (from $30/$150) — a roughly 3x reduction. The v0 plan lineup is Free ($0), Team ($30/user), Business ($100/user) and Enterprise, with the legacy Ultra/Premium tier retired (a "What happened to the Ultra plan?" FAQ now redirects users to the current plans). Core platform pricing — Pro at $20/seat plus eight metering dimensions — is unchanged.