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Webflow rebuilds its entitlements/billing infrastructure on Stigg

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Webflow's engineering blog discloses that its plan-entitlement engine now runs on third-party platform Stigg, wrapped in an internal service layer built explicitly to allow swapping vendors later — turning plan/entitlement changes from a months-long engineering effort into a largely PM-editable one.

Webflow’s own eng blog (“From months to minutes: How we rebuilt Webflow’s billing infrastructure,” last updated 2025-10-24) discloses that its plan-entitlement engine runs on Stigg, a third-party entitlements platform, accessed only through an internal service layer built with the Strategy Design Pattern — explicitly designed so Webflow “could swap out third-party providers in the future without requiring notable changes across our codebase.” The team also replaced inconsistent per-feature usage tracking with centralized, cached entitlement checks. Net effect, per the post: pricing/packaging changes that “once took months of engineering effort” are now largely non-engineering changes for product managers.

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Webflow uses a hybrid two-axis model: per-site plans (Starter free, Basic $15/mo, Premium $25/mo billed yearly) price hosting and publishing, while per-seat Workspace plans (Starter free, Core $19/mo, Growth $49/mo) price building and collaboration.

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Webflow pricing history

  1. May 2026
    Site plans simplified 4→3; Team Platform plan; AI credits everywhere
  2. Dec 2024
    New Workspace seat types introduced
  3. Apr 2024
    Acquires Intellimize → Webflow Optimize
  4. Mar 2022
    Legacy four-tier Site plans + per-seat Workspaces
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