InVideo AI pricing

About

InVideo makes invideo AI, a prompt/text-to-video generator: you type a brief and the product scripts, narrates, sources stock footage and edits a complete video — its v4 “agent” is advertised as creating up to 30 mins of video from a single prompt. It sits alongside the company’s original invideo Studio, a template-based online video editor, and exposes 200+ underlying image/video/audio/music models inside one workspace (Google Veo 3.1, Sora 2, Kling, Nano Banana Pro, Seedream, ElevenLabs and more). InVideo was founded in 2017 (Mumbai/San Francisco) and is widely reported to serve millions of users across 190+ countries; its homepage lists Apple, Google, Microsoft, Walmart, Visa and Disney teams as users.

InVideo monetizes through a per-tier subscription layered on a single credit currency. As of this capture, the live pricing page lists four paid Individual tiers — Plus ($17/mo), Max ($85/mo, “Most popular”), Generative ($170/mo, “Best value”) and Elite ($900/mo) — with no $0 tier visible, plus a seat-based Team plan (Standard seat $40/mo, Premium seat $400/mo, for teams of 2–30) and a custom-quoted Enterprise plan (10-seat minimum). Each tier bundles a credit allowance (75 to 4,250 credits/mo on Individual plans); per InVideo’s FAQ, generative models bill “at their original API pricing” and unused credits don’t roll over. Company financials (ARR, exact headcount, valuation) are left for further research.

For the most current information on InVideo AI’s pricing and market position, visit InVideo AI.

Pricing summary : How InVideo AI’s pricing model works

InVideo AI runs a per-tier / per-seat subscription with a credit currency underneath. You pick an Individual tier — Plus ($17/mo), Max ($85/mo), Generative ($170/mo) or Elite ($900/mo) — or a Team seat (Standard $40/mo, Premium $400/mo; Enterprise is custom-quoted). Each tier bundles a pool of credits (75 to 4,250/mo on Individual plans; 160 or 1,600/seat/mo on Team). Per InVideo’s live pricing FAQ, “credits work like currency on our platform and are used for video creation, generative models and across other features,” generative models are billed “at their original API pricing,” and — stated outright — “unused credits don’t roll over to the next month.”

Prices are confirmed live for the first time in our tracking. InVideo’s pricing page had rendered its plan table from a client-side API that failed to load (“Failed to load pricing information / Network Error / Retry”) on every capture since 2026-06 — on this 2026-08-14 recapture the table loaded successfully on both the Individual and Team & Enterprise tabs, revealing real numbers: Plus $17/mo (billed $200/yr), Max $85/mo (billed $1,000/yr, “Most popular”), Generative $170/mo (billed $2,000/yr, “Best value”) and Elite $900/mo (billed $10,800/yr) — the annual-billed price is what’s shown, at 15% off (10% off for Elite) versus month-to-month. The site’s older dedicated pricing URL (invideo.io/ai/pricing) still returns a server error entirely (confirmed via direct HTTP fetch, not just in-browser). No $0 tier appears as a plan card on the Individual tab, which starts at Plus — but InVideo’s help center separately confirms a free, no-card-required usage mode exists, with limited credits that reset weekly, so some free access does exist outside the four merchandised tiers.

What makes this different: InVideo doesn’t mark up each model — it passes generative-model cost through “at their original API pricing” and meters it out of a per-tier credit pool that scales with plan price (75 credits on Plus up to 4,250 on Elite). It is a credit-based billing layer over a per-tier subscription where storage, concurrency and iStock allowances — not just the credit meter — scale with each step up the ladder.

Pricing by product

InVideo AI (Individual plans)

All four tiers include access to 200+ image/video/audio/music models (Seedance 2.5, Veo 3.1, Kling 3.0, Nano Banana Pro, ElevenLabs music), top stock providers (iStock, Storyblocks), and on-demand credit top-ups; unused credits don’t roll over. Annual billing shown above is 15% off month-to-month for Plus/Max/Generative and 10% off for Elite.

InVideo AI (Team & Enterprise plans)

Sales motions across products: self-serve PLG for the four Individual tiers and the Team plan (sign up, pay by card, credits meter generative output) — and sales-led for Enterprise (10-seat minimum, custom pricing, dedicated success manager).

Hidden costs : What InVideo AI users actually pay

The sticker price is the tier fee, but the number that actually moves an InVideo bill is the credit pool — and the fact that credits don’t roll over. Two costs hide inside the model. First, generative models bill “at their original API pricing” — so a single Veo 3.1 or Sora 2 generation can burn credits far faster than a basic stock-footage edit, and your effective rate depends entirely on which model you call. Second, annual billing is how every advertised price is quoted: the tier prices on the pricing page are the annual-billed monthly equivalents, so the month-to-month rate is 15% higher on Plus, Max and Generative (about 10% higher on Elite), and the year is charged upfront.

Effective $-per-credit (computed from the confirmed 2026-08-14 grid, NOT posted by InVideo): dividing each tier’s annual-billed monthly price by its monthly credit allowance shows the volume discount across the ladder.

The lesson is the opposite of most credit ladders: InVideo’s per-credit rate is almost flat — about $0.227 on Plus versus $0.212 on Elite, a discount of roughly 7% across a 53× jump in plan size. You are not buying a cheaper unit as you climb; you are buying more units, plus non-metered perks (storage, iStock quota, avatar/voice-clone counts and concurrency, which scale far faster than the credit allowance). That reframes the upgrade decision: move up for concurrency and storage headroom, not for unit economics. And because unused credits are forfeited each cycle, a light month on a large tier wastes allowance outright, so the flat per-credit rate is a ceiling on value, not a floor.

Want to estimate your own InVideo AI bill? Use the InVideo AI pricing calculator to model your cost across tiers, generation minutes and credit usage.

Pricing evolution : InVideo AI pricing history and changes

Cadence

Tracked range: 2017–present. The 2026 Q2 row is marked unknown rather than carrying the $25/$60 third-party figures as fact: InVideo’s plan table loads from a client-side API that returned no prices on every capture from 2026-06-11 through 2026-08-11, so those numbers were never first-party-confirmed, and the 2026-08-14 render — which showed a four-tier Plus/Max/Generative/Elite ladder with no Free card — is incompatible with them. Whether the ladder was repriced during the blackout or the third-party reports were simply wrong cannot be determined from available evidence, so no Q2→Q3 price-change delta is claimed.

Notable changes

• 2017 — InVideo launches as invideo Studio, a template-based online video editor on a conventional subscription — no AI generation, no credit currency.
• 2023 — Launch of invideo AI (text/prompt-to-video), introducing the platform-wide credit currency that meters AI generation and generative-model outputs alongside the subscription tiers.
• 2026 Q2 — The pricing page’s plan table begins failing to load (“Failed to load pricing information / Network Error”). Third-party roundups reported a Free / Plus ~$25/mo / Max ~$60/mo shape; none of it was ever confirmed against the live page, and the 2026-08-14 render contradicts it. Confirmed first-party from this period: the v4 “agent” advertised at up to 30 mins of video per prompt, 200+ underlying models, generative output billed “at their original API pricing,” and an explicit no-credit-rollover policy (all read from the live FAQ, which rendered even when the plan table did not).
• 2026-08-14 — First confirmed price grid. Four paid Individual tiers — Plus $17, Max $85, Generative $170, Elite $900 (annual-billed monthly equivalents) — plus Team seats at $40/$400 and a custom Enterprise plan. No $0 card on the grid.
• 2026-08-16 — The render was a window, not a fix. A live first-party re-read two days later found the plan table empty again across two loads: the page shell, both tabs, the “All paid plans include” block and the FAQ all rendered, but no plan cards and no prices. The failure is now silent — the earlier “Failed to load pricing information / Network Error / Retry” message no longer appears, so a prospect sees a pricing page with tabs and FAQs and simply no plans, with nothing to indicate anything went wrong. Prices on this page therefore rest on the 2026-08-14 window plus the 2026-08-15 second-source re-fetch, and the underlying fragility is unresolved.

What’s unique : InVideo AI’s distinctive pricing mechanics

1. Pass-through “original API pricing” for generative models.

Rather than re-pricing each model with its own markup, InVideo states generative models bill “at their original API pricing” and draws that cost from your shared credit pool. The platform acts as an aggregator that exposes 200+ models (Veo 3.1, Sora 2, Kling, Nano Banana Pro, ElevenLabs) at their underlying rate — so your effective cost depends on which model you call, not a flat InVideo per-output price.

2. One credit currency spanning video, image, audio and music.

Credits “work like currency on our platform” across every modality and feature, not just video. That single internal unit lets InVideo re-price model costs continuously (“we reserve the right to update credit costs at any time”) without renaming a plan — a textbook credit-based billing abstraction over a multi-model catalog.

3. One meter, but the non-metered allowances are what actually separate the tiers.

The confirmed grid shows a single consumption meter — the credit pool — and it barely discounts as you climb (about $0.227/credit on Plus versus $0.212 on Elite, a ~7% spread across a 53× price range). What genuinely scales is everything around the meter: storage (20 GB → 10 TB), iStock quota (100 → 5,000), AI avatars and voice clones (4 → 200), and concurrency (Plus → 20× Plus). The tier ladder is priced on capacity and parallelism, not on a cheaper unit — an unusual inversion of the standard volume-discount credit model. (An earlier version of this page described a separate “generation-minutes” allowance alongside credits; the confirmed 2026-08-14 grid shows no minutes allowance on any tier, so that second meter is not part of the current packaging.)

4. Free access exists, but it is deliberately not merchandised.

InVideo’s help center confirms a free, no-card-required plan with limited credits that reset weekly (Monday 12 a.m. UTC) — yet no $0 card appears anywhere on the pricing page, whose Individual tab opens at Plus. Free access is real but reachable only by signing up, not by shopping. That is a packaging choice with a clear logic: the free plan still does trial duty for anyone who lands in the product, while the pricing page anchors on a $17 floor and a $900 ceiling rather than on zero. (Earlier third-party descriptions of the free tier as watermark-limited, 720p-capped and personal-use-only are not confirmed on the current first-party surfaces — every paid tier lists “unlimited exports without watermark,” but the free plan’s own export limits are not published on either the pricing page or the help-center articles captured here.)

Strengths & weaknesses

Billing UX : InVideo AI billing controls and transparency

• Billing controls — Self-serve card signup for Plus, Max, Generative, Elite and Team seats; Enterprise routes to “Book a demo.” An Individual vs Team & Enterprise tab segments the pricing page itself, and a monthly-vs-annual choice (15% off Plus/Max/Generative, 10% off Elite; Team seats show both the annual-equivalent and the “billed monthly” price side by side) is the main lever within each tab. Generative and Elite also show a credit-amount slider (e.g. Elite spans 4,250–8,500 credits/mo) for adjusting the plan’s credit allowance.
• Usage visibility — A single credit pool per tier is the meter to watch. The FAQ confirms credits are charged per generation, that generative models cost differently (at original API pricing), and that running out routes you to on-demand credit top-ups — so a low-credit balance is the key signal to monitor. Credits reset each cycle and do not roll over.
• Transparency caveat — Prices are rendered client-side from an API that had failed to load on every capture from 2026-06 through 2026-08-11 (“Failed to load pricing information / Network Error”); on the 2026-08-14 capture it rendered successfully on both tabs, but a live re-read on 2026-08-16 found it empty again, so the fragility is unresolved and a prospect can still land on a page with tiers and FAQs but no numbers. The failure mode has also got quieter: the 2026-08-16 loads showed no error message at all, just an absent plan grid, so nothing signals to the visitor that the page is broken rather than simply sparse. The older invideo.io/ai/pricing route remains fully down (HTTP 500).
• Free access is not on the page — no $0 card appears on either tab. InVideo’s help center confirms a free, no-card-required plan whose limited credits reset weekly (Monday 12 a.m. UTC), so the free path exists but is discoverable only by signing up, not by reading the pricing page.
• Payment options — The FAQ has a dedicated “What payments do you support?” entry; standard card billing for self-serve tiers (Individual and Team), with invoice/PO billing offered as part of the Enterprise sales motion.

Strategic wins : Why InVideo AI’s pricing decisions worked

1. Aggregating 200+ models at pass-through cost.

By billing generative models “at their original API pricing” out of one credit pool, InVideo positions itself as a neutral aggregator rather than a marked-up reseller — letting it add new models (Veo, Sora, Kling) without re-papering plans. See how AI companies structure pricing.

2. Keeping the free plan out of the shop window.

InVideo runs a free, no-card-required plan (limited credits, reset weekly) but shows no $0 card on its pricing page. That splits two jobs cleanly: the free plan still converts anyone who lands inside the product, while the pricing grid anchors on paid tiers and never invites a shopper to compare $0 against $17. It is a merchandising decision rather than a packaging one — the same product, presented as a paid ladder. Related: choosing the right usage metric.

3. One credit currency it can reprice on demand.

Metering everything in abstract credits — and reserving the right to “update credit costs at any time” — lets InVideo absorb shifts in underlying model cost without touching the plan grid, a structural advantage for a GPU-cost-exposed aggregator. See outcome-based pricing trends.

Areas to improve : Gaps in InVideo AI’s pricing approach

1. The price table itself can fail to load.

Rendering plans from a client-side API means a network or API hiccup leaves prospects staring at “Failed to load pricing information.” A static, server-rendered fallback price table would prevent the worst-case transparency failure. See bill shock and cost unpredictability.

2. Per-model credit cost is hard to predict before you generate.

Because generative output bills at each model’s original API price out of a shared pool, a buyer can’t easily forecast how far a credit balance goes — a published “this model costs roughly N credits per output” table would reduce the guesswork.

3. No-rollover punishes bursty creators.

Forfeiting unused minutes and credits each month penalizes the lumpy, project-based workflows creators actually have. A small rollover cap or a “credits expiring soon” nudge (thresholding/alerting) would soften the all-or-nothing reset.

Key takeaways

1. Pass-through model pricing is a positioning win for aggregators. Billing generative output “at original API pricing” lets InVideo add models without markup accusations or plan rewrites.
2. One credit currency decouples plan names from model cost. Metering everything in credits — and reserving the right to reprice them — absorbs GPU-cost shifts without touching the published tiers.
3. A free plan you can’t find on the pricing page is a merchandising choice, not a packaging one. InVideo runs a genuine no-card free plan while anchoring its grid at $17 — free access does trial duty inside the product without ever competing with the paid ladder in the shop window.
4. A flat per-credit rate moves the upgrade argument off unit economics. InVideo’s credit price barely falls across a 53× price range (~$0.227 to ~$0.212), so tiers are sold on storage, concurrency and avatar quotas instead — worth knowing before assuming a bigger plan means a cheaper unit.
5. API-rendered prices are a transparency liability — and silent failure is worse than loud failure. When InVideo’s pricing API fails, prospects see no numbers at all; as of 2026-08-16 it fails without the former error message, so the page looks intact while showing no plans. A static server-rendered fallback would protect the funnel.

UBP implications

1. Aggregators can meter in one credit currency while passing model cost through at API price. This keeps the value metric simple for buyers while preserving the ability to reprice the cost-of-goods layer continuously. See usage-based pricing strategy.
2. Non-metered packaging levers (watermark, resolution, license) can drive conversion as hard as usage caps. UBP practitioners shouldn’t assume the meter is the only — or best — paywall.
3. No-rollover credits are a use-it-or-lose-it consumption gate inside a subscription. They behave like usage pricing for heavy users and like a flat plan for light ones — relevant for anyone blending freemium with metered AI output.

Sources

• InVideo AI pricing page (invideo.io/ai/pricing) (accessed 2026-08-14) — official; returned a working shell with a failing plan-table API on 2026-06-11, but returns an HTTP 500 server error (“Something went wrong”) as of the 2026-08-11 and 2026-08-14 recaptures, confirmed via direct HTTP fetch
• InVideo AI pricing page (invideo.io/pricing) (accessed 2026-08-15) — official; the surviving pricing page; Individual and Team & Enterprise tabs both captured 2026-08-14 with the plan table rendering successfully for the first time (Plus $17/mo, Max $85/mo, Generative $170/mo, Elite $900/mo, Team seats $40/$400 per mo); independently re-fetched via a separate headless-render pipeline on 2026-08-15 and confirmed to match exactly (Individual tab; see companion -validated.txt evidence)
• InVideo AI product page (accessed 2026-08-11) — redesigned around an “AI video platform for serious creatives” / multi-agent framing; embeds the same pricing widget, which failed to load with the same error
• InVideo help center: “Can I use invideo AI for free?” (accessed 2026-08-15) — official; confirms a free, no-card-required usage mode exists with limited credits that reset weekly, separate from the four paid Individual tier cards
• InVideo help center: “Will my credits and iStock roll over into the next month or billing cycle?” (accessed 2026-08-15) — official; confirms unused credits and iStock allowances are forfeited each cycle and do not roll over
• InVideo AI pricing (Flowith) (accessed 2026-06-11) — third-party, historical only; superseded by the confirmed 2026-08-14 first-party capture above
• InVideo AI pricing plans 2026 (MyMarky) (accessed 2026-06-11) — third-party, historical only; superseded by the confirmed 2026-08-14 first-party capture above
• InVideo AI pricing (Costbench) (accessed 2026-06-11) — third-party, historical only; superseded by the confirmed 2026-08-14 first-party capture above

Bottom line

InVideo AI prices a prompt-to-video generator as a per-tier subscription over a single credit currency: four confirmed Individual tiers — Plus $17/month, Max $85/month, Generative $170/month and Elite $900/month (annual-billed; each roughly 15% cheaper than month-to-month, 10% for Elite) — plus Team seats from $40/month, with generative-model outputs billed “at their original API pricing” out of a shared credit pool that doesn’t roll over. Its sharpest design choice is acting as a pass-through aggregator of 200+ models rather than marking each one up — and its sharpest liability is that the price table loads from a client-side API that has failed outright on prior captures, leaving prospects with tiers and FAQs but no numbers (as happened on every capture from 2026-06 through 2026-08-11, before it finally rendered on 2026-08-14). No $0 tier appears as a plan card, though InVideo’s help center confirms a separate free, no-card-required usage mode exists. The real paywall is as much the watermark, resolution and commercial license as the meter. Browse the pricing blueprint for more fully-researched company profiles.

Want to compare InVideo AI against other generative-media and AI-platform companies? Browse the pricing blueprint.

Pricing timeline : Major events on a vertical axis

Each milestone below corresponds to a public pricing change, product launch, or material adjustment. Major events use a filled marker; minor adjustments use a faded one.

Pricing table finally loads: Plus $17 / Max $85 / Generative $170 / Elite $900, Team seats from $40/mo

Aug 2026

invideo.io/pricing rendered its full plan table for the first time in our capture history (it had shown 'Failed to load pricing information' on every prior capture back to 2026-06). Individual tab now shows four paid, credit-metered tiers — Plus $17/mo (75 credits), Max $85/mo (390 credits, Most Popular), Generative $170/mo (800 credits, Best Value), Elite $900/mo (4,250 credits) — with no $0 tier visible. Team & Enterprise tab shows a seat-based Team plan (Standard seat $40/mo / $50/mo billed monthly, Premium seat $400/mo / $500/mo billed monthly) plus custom-quoted Enterprise (10-seat minimum). invideo.io/ai/pricing, the older dedicated pricing URL, still returns an HTTP 500 server error.

Pricing page consolidated: /ai/pricing breaks, /pricing gains Individual vs Team & Enterprise tabs

Aug 2026

invideo.io/ai/pricing (the prior primary pricing URL) now returns HTTP 500 ('Something went wrong'), confirmed both in-browser and via direct HTTP fetch. invideo.io/pricing is the surviving pricing surface and now shows an Individual / Team & Enterprise tab toggle, but the plan table itself still fails to load on both tabs ('Failed to load pricing information / Network Error') — the same client-side pricing-API failure seen on the prior capture. No confirmed change to tier names or prices; Free/Plus/Max remain third-party-reported only.

Free / Plus (~$25/mo) / Max (~$60/mo) credit-metered tiers

Jun 2026

Current shape (third-party-reported, prices not in live capture): Free $0 (watermarked, 720p, ~10 min/week), Plus ~$25/mo (~$20 annual, no watermark, 1080p, ~50 min/mo, commercial license + iStock), Max ~$60/mo (~$48 annual, 4K, ~200 min/mo). A single credit currency meters generative-model outputs at each model's original API price; unused credits don't roll over. InVideo's pricing page loads plans via an API that returned 'Failed to load pricing information / Network Error' on capture day, so prices are second-sourced.

Launches invideo AI (text-to-video) on a credit model

Sep 2023

InVideo, founded 2017 as a template-based online video editor (invideo Studio), launched 'invideo AI' — a text/prompt-to-video generator that scripts, narrates and edits a full video from a single prompt. It introduced the platform-wide credit currency that meters AI generation and generative-model outputs, alongside the existing subscription tiers.