Customer Advocacy & References — Turning happy customers into sellable proof — reference calls, case studies, review-site presence, referenceable logos. Advocacy programs recruit from CS health data and hand their assets to sales at the deal stages where win-loss analysis shows references decide outcomes.
Customer Advocacy & References lives in the Expansion Channels phase of Grow Revenue — the stage where you retain, expand, and compound revenue on the platform. In the corpus tool index this phase maps to the Billing and CRMcategories.