Customer Self-Service Commerce — Letting existing customers buy more without a sales conversation — add seats, raise limits, upgrade tiers, purchase add-ons from inside the product. Self-service reads entitlements to know the current state and writes orders straight into billing and provisioning.
Customer Self-Service Commerce lives in the Expansion Channels phase of Grow Revenue — the stage where you retain, expand, and compound revenue on the platform. In the corpus tool index this phase maps to the Billing and CRMcategories.