Multi-Touch Attribution — Assigns pipeline and revenue credit across every touch a buyer had — ads, content, events, outbound — instead of crediting only the last click. It reads unified activity from the CDP and feeds GTM budget planning.
Where it sits in the lifecycle
Multi-Touch Attribution lives in the Demand & Campaign Ops phase
of Create Demand — the stage where you build qualified pipeline before a deal exists.
In the corpus tool index this phase maps to the CRM and Analyticscategories.
Tools that support it
Companies whose monetization signals name each tool, of the multi-touch attribution supporters — from public job posts, blogs, and filings.
DreamdataCore 1 in corpus
account-level journey stitching with revenue attributed across touches
HockeyStackCore 1 in corpus
Account-level multi-touch attribution across marketing, product, and sales activity.