Paid Media ROI Tracking — Connects ad spend to pipeline and closed revenue, not just clicks and form fills, so you know which channels actually pay back. It leans on multi-touch attribution and informs GTM budget allocation each quarter.
Paid Media ROI Tracking lives in the Demand & Campaign Ops phase of Create Demand — the stage where you build qualified pipeline before a deal exists. In the corpus tool index this phase maps to the CRM and Analyticscategories.