Pricing Experimentation — Pricing experimentation tests new prices and structures safely — A/B tests on self-serve plans, shadow rating that reprices real usage under a candidate model without charging it. Results feed pricing design and versioning, so changes ship with evidence instead of guesswork.
Where it sits in the lifecycle
Pricing Experimentation (A/B, Shadow Rating) lives in the Configure & Quote phase
of Win the Deal — the stage where you quote, negotiate, and close on governed pricing.
In the corpus tool index this phase maps to the CPQcategory.
Tools that support it
RevenueCatCore 1 in corpus
A/B tests on price points, packaging, and paywall design measured on actual subscription revenue.
AdaptyCoreA/B testing of paywall design, pricing, and offers without app releases
EppoCorePrice and packaging tests measured against warehouse-defined revenue metrics.
StatsigCorerigorous A/B testing applied to pricing, paywalls, and packaging
SuperwallCoreA/B testing of paywall design, offers, and price points measured on conversion and revenue
PostHogSupported 4 in corpus
A/B experiments and feature flags used to test paywalls and packaging
More tools in this space
MetronomeUsage billing platform with versioned rate cards, commit and credit grants, and pass-through custom fields.
OrbUsage-based billing engine for rate cards, prepaid credits with rollover, and safely versioned pricing migrations.
From UsagePricing's RevOps ecosystem scan — tools we track but haven't profiled in depth yet.