Trial-to-Paid Conversion — Trial-to-paid conversion turns expiring trials into subscriptions — end-of-trial flows, payment capture, plan selection, and win-back for lapsed trials. Trial usage signals inform which plan to offer, and a successful conversion hands off to billing and onboarding.
Trial-to-Paid Conversion lives in the Digital Commerce phase of Win the Deal — the stage where you quote, negotiate, and close on governed pricing. In the corpus tool index this phase maps to the Payments and Billingcategories.