Thryv closes $80M acquisition of Keap
Thryv Holdings (NASDAQ: THRY) announced the closing of its acquisition of Infusion Software, Inc. (Keap) on 2024-10-31 for $80M in cash, subject to adjustment (definitive agreement announced 2024-10-29). Keap carried roughly $85M of trailing-twelve-month revenue through June 2024. Keap continues to operate its SMB CRM + marketing-automation platform under its own brand out of Grapevine, TX; the pricing page now footers a Thryv acquisition link and shares Thryv legal terms.
Keap (formerly Infusionsoft, rebranded 2019) operated as an independent small-business CRM and marketing-automation company.
Keap is a Thryv subsidiary (acquired for $80M cash, closed 2024-10-31); its single 'entire platform' plan and legal terms now sit under Thryv, while the Keap brand and product continue.
Thryv Holdings announced a definitive agreement to acquire Keap (Infusion Software, Inc.) on 2024-10-29 and announced closing on 2024-10-31 for $80M cash — Keap had ~$85M trailing-twelve-month revenue through June 2024. Keap continues under its own brand; the pricing page now footers a Thryv acquisition link and shares Thryv legal terms.