Funding

HubSpot acquires Warmly

HubSpot pricing

HubSpot acquired Warmly, a signal-based buyer-intent tool, to close a CRM visibility gap.

CX Today (2026-07-01) reported HubSpot’s acquisition of Warmly, positioned as fixing a CRM blind spot around buyer intent signals. Single-outlet in the scan window; terms undisclosed.

HubSpot meters Breeze AI on a credits system already tracked on this page. An intent-signal capability is a plausible future credit consumer, but no packaging change has appeared yet.

From HubSpot's pricing timeline
Pricing second-sourced (grid bot-walled)

The live /pricing/crm grid is Cloudflare-gated and did not render under automated capture, so figures were second-sourced from HubSpot's per-Hub pages: Starter $20/seat/mo ($7 annual) across all Hubs; Sales/Service Pro $90/seat/mo annual, Enterprise from $150; Marketing/Content/Data Pro & Enterprise as flat monthly platform fees; Breeze Agents outcome-priced ($0.50/resolution, $1.00/lead, $0.10/answer).

About HubSpot
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HubSpot uses a hybrid pricing model: per-seat subscription tiers (Free, Starter, Professional, Enterprise) across five Hubs — Marketing, Sales, Service, Content, and Data — layered with HubSpot Credits usage metering and, on Marketing Hub, marketing-contact-tier scaling.

Pricing model hybridseat plus usage
Billing units seatscreditscontacts
Sales motion self serveplgsales led
Free tier
Yes
Commits
Available
Transparency
public
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HubSpot pricing history

  1. Jul 2026
    Pricing second-sourced (grid bot-walled)
  2. Apr 2026
    Breeze Agents moved to outcome-based pricing
  3. Sep 2024
    Breeze AI + HubSpot Credits launched at INBOUND 2024
  4. Mar 2024
    Seats-based pricing rolled out across all Hubs
  5. Oct 2020
    Marketing Contacts pricing model introduced
Full HubSpot timeline

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