Apollo publishes per-endpoint API credit rates for the first time
Apollo rewrote its API docs with an explicit per-endpoint credit table, exposing a +8-credit mobile-phone charge and waterfall enrichment bands up to 45+ credits.
A short 'API Pricing' page listing which endpoints consume credits, with no rates; buyers were sent to a login-gated About Credits page for actual credit usage.
An 'API Pricing and Credits' page with a per-endpoint rate table: people enrichment 1-9 credits (1 for demographics/email, +8 if a mobile phone is returned), email waterfall 1-4 credits (20+ in some configs), phone waterfall 8-25 credits (45+ in some configs), 1 credit per organization/person/page, and 0 credits for create/update/list/manage endpoints.
Apollo’s API has never carried its own dollar price — calls draw down the same account credit pool that funds a rep’s email and mobile reveals in the app. Until this update, the public docs only listed which endpoints consumed credits and pushed anyone who wanted a number to a login-gated About Credits page. The rewritten page now publishes the rates.
Three disclosures matter for anyone modelling an Apollo API bill:
- The mobile number is the expensive unit, not the person. People enrichment costs 1 credit for demographics/email but +8 credits when a mobile phone is returned — a 9x swing decided by what Apollo happens to find, not by what the caller requested.
- Waterfall enrichment can charge on a miss. Apollo states that with waterfall enrichment “some vendors consume credits per lookup even when no data is found,” with phone waterfall typically 8-25 credits and “some configurations may result in 45+ credits.”
- Search is metered per page, not per record. Organization search bills 1 credit per page of up to 100 results; news search 1 credit per 25 results. So pagination, not result volume, drives the meter.
Apollo also flags that legacy-plan workspaces may see different API credit consumption than the published table, continuing the two-speed rollout it began with the mid-2025 “new credit system.” Headline seat prices were unchanged in this capture ($0 / $49 / $79 / $119 per user per month billed annually), and the live plan grid remains API-gated to non-interactive clients.
Apollo rewrote its docs page from 'API Pricing' to 'API Pricing and Credits' and replaced the old which-endpoints-consume-credits list with an explicit rate table: people enrichment 1–9 credits per person (1 for demographics/email, +8 if a mobile phone is returned), email waterfall enrichment typically 1–4 credits (20+ in some vendor configurations), phone waterfall enrichment typically 8–25 credits (45+ in some configurations, and some vendors charge even when no data is found), 1 credit per organization or person lookup, 1 credit per page of search results, and 0 credits for create/update/list/manage endpoints. Seat prices were unchanged at $0 / $49 / $79 / $119 per user per month annual, and Apollo notes legacy-plan workspaces may consume differently.