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Google adds new 'Google AI Plus' entry consumer tier below AI Pro

Google pricing

Google's consumer AI plan lineup now includes Google AI Plus (400 GB storage, 2x usage limits, Pro-model access), a new entry paid tier sitting below the $19.99 AI Pro plan.

Before

Consumer paid plans: Google AI Pro ($19.99/mo) and Google AI Ultra (from $100/mo).

After

New Google AI Plus tier added below Pro (400 GB, 2x limits, Omni in Gemini, AI Inbox in Gmail); Pro/Ultra unchanged. USD price of Plus not yet verified (page rendered in INR at ₹399/mo).

Proof of change

Google's pricing pages, as we captured them on two dates.

Second source confirmed
Captured May 29, 2026 Captured Jul 6, 2026 · 38 days apart
Vertex AI Pricing
$9 $17.50 $4.00 $50.00 $20.00

These values appear in only one of the two captures. That can mean a page-layout difference rather than a price move — read the images, not just the list.

Captured May 29, 2026
Captured Jul 6, 2026

Showing the whole page as captured — scroll either panel, or open it at full size.

Show 1 other page we compared
Gemini API Pricing
$3.50 $21.00 $17.50 $30.00

These values appear in only one of the two captures. That can mean a page-layout difference rather than a price move — read the images, not just the list.

Captured May 29, 2026
Captured Jul 6, 2026

Showing the whole page as captured — scroll either panel, or open it at full size.

What these images do and don't show
  • 1 page had no counterpart in the earlier capture and is not shown.

Both images are our own captures, taken on the dates shown. The pixels are unmodified — nothing is retouched, and where a region is highlighted the marker is drawn over the image, not into it. Open either capture to see it at full resolution.

Google’s consumer AI subscription page (one.google.com/about/google-ai-plans) now lists a new Google AI Plus tier positioned below Google AI Pro. Plus includes 400 GB of storage (vs 5 TB on Pro), 2x higher usage limits versus the free tier, Omni in Gemini, AI Inbox in Gmail (rolling out), and access to the Pro model.

The 2026-07-06 automated capture rendered in India/INR locale (₹399/mo for Plus); the USD figure renders client-side via JS/images and was not captured, so it is recorded as unknown pending a validated USD source rather than converted from INR.

Same run: the Gemini API developer token prices (3.1 Pro $2/$12, 3.5 Flash $1.50/$9, 2.5 Pro $1.25/$10, 2.5 Flash-Lite $0.10/$0.40, etc.) were verified unchanged vs the prior 2026-05-29 capture. The page also progressed several deprecations to shut-down status — Gemini 2.0 Flash and 2.0 Flash-Lite have now been shut down (June 1, 2026), and Imagen 4, Veo 3 and Veo 2 are now flagged deprecated with 2026 shut-down dates — and added new models (Gemini Omni Flash, Gemini 3.5 Live Translate, Gemini 3.1 Flash Lite Image).

From Google's pricing timeline
Google AI Plus consumer tier added; 2.0 Flash line retired

A new Google AI Plus consumer tier appeared below AI Pro (400 GB storage, 2× free-tier usage limits, Pro-model access; captured only in INR at ₹399/mo, USD unverified) — extending the consumer paid ladder downward to a cheaper entry point. Same run: Gemini 2.0 Flash and 2.0 Flash-Lite reached end-of-life (shut down June 1, 2026), retiring the legacy entry-level API models; the production floor is now Gemini 2.5 Flash-Lite ($0.10/$0.40 per 1M). Imagen 4, Veo 3 and Veo 2 newly flagged deprecated with 2026 shut-down dates. Headline API/Vertex token prices verified unchanged vs 2026-05-29.

About Google
ai.google.dev ↗

Google Gemini API operates on a pure pay-per-token model with no subscription or seat fee — developers pay only for input and output tokens consumed, billed through Google Cloud.

Pricing model pure usagefreemium
Billing units tokensrequestsapi calls
Sales motion self serveplgsales led
Free tier
Yes
Commits
None
Transparency
public

Google pricing history

  1. Sep 2026
    Gemini 3.8 Flash launches; Transcribe models added; legacy SKUs retired
  2. Aug 2026
    Gemini 3.7 Flash launches; 3.6 Flash gets temporary 50% price cut
  3. Jul 2026
    Gemini Robotics ER 2 launches; Gemma 4 fine-tuning SKUs added
  4. Jul 2026
    Gemini 3.6 Flash & 3.5 Flash-Lite launched; Google AI Plus USD confirmed
  5. Jul 2026
    AlphaEvolve agent added to Vertex AI pricing
Full Google timeline

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