HubSpot acquires Warmly
HubSpot acquired Warmly, a signal-based buyer-intent tool, to close a CRM visibility gap.
CX Today (2026-07-01) reported HubSpot’s acquisition of Warmly, positioned as fixing a CRM blind spot around buyer intent signals. Single-outlet in the scan window; terms undisclosed.
HubSpot meters Breeze AI on a credits system already tracked on this page. An intent-signal capability is a plausible future credit consumer, but no packaging change has appeared yet.
The live /pricing/crm grid is Cloudflare-gated and did not render under automated capture, so figures were second-sourced from HubSpot's per-Hub pages: Starter $20/seat/mo ($7 annual) across all Hubs; Sales/Service Pro $90/seat/mo annual, Enterprise from $150; Marketing/Content/Data Pro & Enterprise as flat monthly platform fees; Breeze Agents outcome-priced ($0.50/resolution, $1.00/lead, $0.10/answer).