Novita AI hikes Deepseek V4 Flash 0731 pricing and prunes its media catalog
Novita AI raised Deepseek V4 Flash 0731 token rates over 3x, added a new DeepSeek V4 Pro 0813 SKU, swapped an RTX GPU tier for the returning RTX 6000 Ada 48GB, and delisted most of its Image and Video model catalog.
Deepseek V4 Flash 0731 at $0.14/M input and $0.28/M output; self-serve GPU lineup included RTX 4090 24GB 'High frequency' at $0.69/hr; Image catalog carried 14 SKUs (Z Image Turbo, Seedream 4.0, FLUX 2 family, Image Eraser/Remove Background/Upscaler, Flux.1 Kontext variants, Qwen-Image); Video catalog included Veo 3.1, Vidu Q2/Q3, older Kling versions, Wan 2.1/2.2, and Seedance 1.5 Pro.
Deepseek V4 Flash 0731 at $0.44/M input and $1.32/M output (cache read unchanged at $0.028/M); DeepSeek V4 Pro 0813 added at $1.32/M input and $3.96/M output; RTX 6000 Ada 48GB back on self-serve GPUs at $0.77/hr in place of the delisted RTX 4090 HF tier; Image catalog down to 5 SKUs; Video catalog now centered on Kling v3.0 and Wan 2.5–2.7 only.
Proof of change
Novita AI's pricing pages, as we captured them on two dates.
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Both images are our own captures, taken on the dates shown. The pixels are unmodified — nothing is retouched, and where a region is highlighted the marker is drawn over the image, not into it. Open either capture to see it at full resolution.
Novita AI’s serverless rate card saw its sharpest single-SKU repricing since the July 2026 Flux.1 Kontext Pro 10x jump. Deepseek V4 Flash 0731 — a dated variant sitting alongside the unchanged base “Deepseek V4 Flash” model — rose from $0.14/M input and $0.28/M output to $0.44/M input and $1.32/M output (input +214%, output +371%), while its cache-read rate held at $0.028/M. A new flagship dated SKU, DeepSeek V4 Pro 0813, was added at $1.32/M input ($0.132/M cache read) and $3.96/M output.
On the GPU side, the self-serve /en/gpus lineup swapped RTX 4090 24GB “High frequency” ($0.69/hr on-demand, $0.35 spot) for the return of RTX 6000 Ada 48GB ($0.77/hr on-demand, $0.39 spot) — the same GPU that was pulled from this exact page on 2026-08-04, back three weeks later at an unchanged rate. Dedicated-endpoint, bare-metal, and Agent Sandbox pricing were confirmed unchanged via a re-capture of the Dedicated Endpoints tab.
The model catalog also contracted sharply on the media side: the Image category fell from 14 to 5 listed SKUs as Z Image Turbo, Seedream 4.0, Image Eraser, Image Remove Background, Image Upscaler, and the FLUX 2 Dev/Flex/Pro family were all delisted, leaving only the Flux.1 Kontext and Qwen-Image lines. The Video category dropped Veo 3.1, the entire Vidu Q2/Q3 lineup, older Kling versions (V1.6, V2.5 Turbo, V2.6 Pro), Wan 2.1/2.2, and Seedance 1.5 Pro, consolidating around the newer Kling v3.0 and Wan 2.5–2.7 families. Separately, the /en/models catalog counter (All Models tab) now reads 144, versus the 174 figure this page logged for the 2026-08-14 capture — a discrepancy this capture could not reconcile and flags for the next research pass.
Deepseek V4 Flash 0731 jumped from $0.14/$0.28 to $0.44/$1.32 per M tokens (input +214%, output +371%) as a new DeepSeek V4 Pro 0813 SKU ($1.32/$3.96) landed alongside it. On the self-serve GPU page, RTX 6000 Ada 48GB returned at $0.77/hr in place of the delisted RTX 4090 'High frequency' tier ($0.69/hr). The Image catalog shrank from 14 to 5 SKUs (Z Image Turbo, Seedream 4.0, Image Eraser/Remove Background/Upscaler, and the FLUX 2 family all delisted) and the Video catalog dropped Veo 3.1, the Vidu Q2/Q3 lineup, older Kling versions (V1.6/V2.5 Turbo/V2.6 Pro), Wan 2.1/2.2, and Seedance 1.5 Pro in favor of the newer Kling v3.0 and Wan 2.5–2.7 lines. The `/en/models` catalog counter reads 144, versus 174 logged on 2026-08-14 (methodology not reconciled by this capture).