Tavus retires the public PALs consumer price list; /pals/pricing now redirects to developer pricing
Tavus pulled published pricing for PALs, its consumer AI-companion product. tavus.io/pals/pricing now 301-redirects to the developer pricing page and no Tavus surface lists the consumer plans.
tavus.io/pals/pricing published a three-tier consumer ladder (Free / Plus / Max) gated by 15, 150 and 500 voice-and-video call minutes, with a PALs entry in the top nav.
tavus.io/pals/pricing 301-redirects to tavus.io/pricing. The /pals product page shows no dollar figure and the nav is restructured to Products / Solutions / API Platform.
Proof of change
Tavus's pricing pages, as we captured them on two dates.
These values appear in only one of the two captures. That can mean a page-layout difference rather than a price move — read the images, not just the list.
Showing the whole page as captured — scroll either panel, or open it at full size.
Show 2 other pages we compared
Showing the whole page as captured — scroll either panel, or open it at full size.
Showing the whole page as captured — scroll either panel, or open it at full size.
Both images are our own captures, taken on the dates shown. The pixels are unmodified — nothing is retouched, and where a region is highlighted the marker is drawn over the image, not into it. Open either capture to see it at full resolution.
Tavus has withdrawn public pricing for PALs, the consumer AI-companion product it launched alongside its developer platform. The dedicated consumer pricing page at tavus.io/pals/pricing now returns a 301 redirect to tavus.io/pricing, the developer Conversational Video Interface plan page. The /pals product page still loads and the product is still shipping — there is an iOS app, a PAL Maker builder, and a PALs help centre — but the page carries no dollar figure, and the only pricing link on it points back to the developer plans.
The site’s top navigation was restructured in the same change: the former PALs / Get Access / Developers entries have been replaced with Products / Solutions / API Platform, removing the consumer product’s dedicated navigation path. Developer pricing is unaffected — Free, Starter $22, Builder $59, Growth $397, Business $975 and Enterprise all remain published with their per-minute overage rates intact.
For buyers, the practical effect is that Tavus’s price transparency is now split: the developer API is fully public down to the per-minute rate, while consumer plan pricing is discoverable only inside the app or app store. It also removes the clearest public example of Tavus running one value metric — the conversation minute — two opposite ways, as an uncapped developer overage and a flat consumer allowance.
Tavus stopped publishing consumer PALs prices — tavus.io/pals/pricing now 301-redirects to the developer pricing page and the /pals product page carries no dollar figure — leaving the developer CVI plans as the only listed prices. On the same page, the '50% off first month' promo moved up a rung from the $22 Starter to the $59 Builder tier ($29 first month), and Starter's price card was relabelled 'No pay as you go coverage'. List prices and all per-minute rates are unchanged.