Tavus moves its 50%-off-first-month promo from Starter up to the Builder tier
Tavus's Most Popular Builder plan now shows $59/mo struck through against a $29 first month, while the $22 Starter plan loses its discount and is relabelled 'No pay as you go coverage'.
Starter $22/mo carried a '50% OFF FIRST MONTH' badge and a '+ pay as you go overage' sub-label; Builder $59/mo had no introductory discount.
Builder $59/mo shows 'First month 50% off' at $29/mo; Starter $22/mo has no discount badge and its price card reads 'No pay as you go coverage'.
Proof of change
Tavus's pricing pages, as we captured them on two dates.
These values appear in only one of the two captures. That can mean a page-layout difference rather than a price move — read the images, not just the list.
Showing the whole page as captured — scroll either panel, or open it at full size.
Show 2 other pages we compared
Showing the whole page as captured — scroll either panel, or open it at full size.
Showing the whole page as captured — scroll either panel, or open it at full size.
Both images are our own captures, taken on the dates shown. The pixels are unmodified — nothing is retouched, and where a region is highlighted the marker is drawn over the image, not into it. Open either capture to see it at full resolution.
Tavus shifted the introductory discount on its developer Conversational Video Interface (CVI) pricing page one rung up the ladder. The Builder plan — the tier flagged “Most Popular” — now displays its $59/mo list price struck through against a $29/mo first month under a “First month 50% off” label, and the same strikethrough repeats in the Compare Plans matrix header. The $22/mo Starter plan, which carried the “50% OFF FIRST MONTH” badge in the previous snapshot, no longer shows any introductory discount.
At the same time Tavus corrected Starter’s price-card sub-label from ”+ pay as you go overage” to “No pay as you go coverage” — bringing the card into line with the Compare Plans matrix, which has listed no pay-as-you-go rate for Free or Starter all along. Overage therefore begins at Builder ($0.35/min), then Growth ($0.31/min) and Business ($0.26/min). List prices themselves are unchanged (Free, $22, $59, $397, $975, Custom), as are the included-minute allowances (20 / 60 / 175 / 1,300 / 4,000) and the video-generation ($1 / $0.90 / $0.80 per minute) and conversation-recording ($0.03/min) rates.
The net effect is to make the recommended tier cheaper to try and the entry tier a firmer hard cap: a buyer who expects to exceed 60 minutes now has no discounted on-ramp below Builder, and no metered path above Starter’s allowance.
Tavus stopped publishing consumer PALs prices — tavus.io/pals/pricing now 301-redirects to the developer pricing page and the /pals product page carries no dollar figure — leaving the developer CVI plans as the only listed prices. On the same page, the '50% off first month' promo moved up a rung from the $22 Starter to the $59 Builder tier ($29 first month), and Starter's price card was relabelled 'No pay as you go coverage'. List prices and all per-minute rates are unchanged.