Lindy pricing

About

Lindy is an AI teammate that runs your inbox, calendar, meetings, and team workflows — inside Slack (threads and mentions) and over iMessage/SMS — triaging email, drafting replies in your voice, scheduling meetings, and taking meeting notes across thousands of integrations (Gmail, Outlook, Google Calendar, Notion, and more). Founded in 2023 by Flo Crivello — previously Head of Product at Uber and founder of virtual-office startup Teamflow — Lindy has raised about $50M from investors including Menlo Ventures and Coatue.

The company’s positioning has changed twice. Lindy launched as a no-code AI agent-builder platform (“build a team of AI employees”), billed in credits, competing with Zapier, Make, and n8n. In early 2026 it pivoted to a personal AI executive assistant product — Lindy Assistant, officially launched 2026-05-04 — and rebuilt its pricing from credit packs into flat, per-account monthly subscriptions. By August 2026 it repositioned again, this time as a per-seat AI teammate: pricing moved from a flat account fee to per-user billing with a shared, published credit pool, and the page dropped the struck-through “$8,000/month human assistant” anchor it had used since the pivot.

For the most current information, visit Lindy.

Pricing summary : How Lindy’s pricing model works

Lindy now bills per-seat monthly subscriptions across three self-serve tiers plus a quoted Enterprise plan — a structural change from the flat, per-account pricing captured in June 2026. Plus is $29.99/user/month (3,000 credits/user/mo, “standard usage”). Pro is $99.99/user/month with 15,000 credits/user/mo (5x Plus). Max is $199.99/user/month with 35,000 credits/user/mo (~12x Plus). Enterprise is sales-quoted and adds shared usage with bonus credits, HIPAA compliance with a signed BAA, dedicated support, audit logs, and onboarding/enablement. There is still no free tier — only a “Try for free” trial (7-day, per the footer copy).

Every seat now draws from one shared team credit pool — “every seat adds its credits to a shared pool, so anyone can draw on it when they need more” — and Lindy publishes concrete credit bands by task size for the first time: Everyday Asks (2–250 credits), Deep work (250–1,000 credits), and Big Builds (1,000–2,500 credits). This reverses the deliberately opaque “standard usage” framing captured in June 2026, when no credit numbers were published at all.

What changed: the struck-through human-assistant salary anchor that headlined the page since the March 2026 pivot is gone, replaced by a customer-rating banner (“4.9 stars”). Feature gating by tier also appears to have flattened — computer use, model selection, and multi-inbox connections are now listed once under “Everything included right out of the box” rather than unlocked progressively by tier, with credit volume now the primary lever separating Plus, Pro, and Max.

Pricing by product

Sales motions across products: self-serve for Plus/Pro/Max (“Try for free,” 7-day trial, cancel any time, no long-term contract) and sales-led for Enterprise. All three self-serve tiers now list the same feature set (“Everything included right out of the box” — Slack-native chat, iMessage, computer use, model selection, up to 5 connected inboxes); credit allotment per seat is the primary differentiator between them.

Hidden costs : What Lindy users actually pay

The headline seat prices are honest, and — unlike the flat-fee version of this page captured through June 2026 — the credit allowances behind them are now published: Plus, Pro, and Max carry named per-seat pools (3,000 / 15,000 / 35,000 credits/user/month) instead of an undefined “standard usage” baseline. What’s still not published is a hard conversion table from credits to task volume beyond the three named bands (Everyday Asks, Deep work, Big Builds), so a team still calibrates the right seat mix empirically, and per-seat billing means the bill now scales with headcount as well as usage.

Consider a 10-person team standardizing on Plus, with two power users upgraded to Pro:

Because credits pool across the whole team, the two Pro seats’ extra headroom can absorb usage spikes from the Plus seats too — but every additional seat still adds its full per-user price regardless of how much of the shared pool that person actually draws down, so cost tracks headcount even when usage stays flat.

Other things to budget for: there is still no free plan to fall back to, and per the pricing page’s own FAQ, the 7-day trial applies to teammates who join through Slack — signups made directly on the pricing page are billed immediately, with no trial. Admins can now set per-seat credit allocations within the shared pool self-serve, but centralized provisioning, HIPAA/BAA, and audit logs remain Enterprise-only, so a security-conscious team still lands in a sales conversation.

Want to estimate your own Lindy bill? Use the Lindy pricing calculator to model your costs based on usage patterns.

Pricing evolution : Lindy pricing history and changes

Cadence

Tracked range: 2024–present, via Wayback Machine snapshots (2024-04, 2025-01, 2025-06, 2026-01, 2026-03, 2026-04) and live captures on 2026-06-10 and 2026-08-11.

Notable changes

• 2024-04 — Agent-builder credit packs: Free ($0, 200 one-time credits), Starter ($49/mo, 600 credits), Standard ($99/mo, 1,250 credits), Pro ($199/mo, 3,000 credits at $0.067). Credits priced at $0.080 with capacity quoted in GPT-3.5/GPT-4 Turbo queries.
• 2025 — Free tier becomes 400 credits/month (“up to 400 tasks”) at $0.080/credit; positioning is “build AI agents in minutes.” Paid tiers were rendered client-side and didn’t survive in archives; third-party guides place Pro near $49.99/mo with credit allotments and a Business tier between $199.99 and $299.99/mo (indicative, not archive-verified).
• 2026-01 — Still agent-builder positioning (“400 free credits / 400 free tasks”), with a heavier “talk to sales” Enterprise motion appearing.
• 2026-03 — The pivot. Pricing page rebuilt around Lindy Assistant: struck-through $8,000/month “Human assistant” anchor, Plus $49.99/mo, quoted Enterprise. Free plan deleted; 7-day trial instead. An annual-billing variant (Pro $59.99/mo, “save 17% with annual”) appears in the same snapshot, suggesting live price testing.
• 2026-04 — Plus / Pro / Max ladder: $49.99 / $99.99 (3x usage, computer use) / $199.99 (7x usage). Official launch post follows 2026-05-04.
• 2026-06 — Live capture confirms the ladder, with Enterprise gaining explicit “shared usage + bonus credits” and HIPAA/BAA line items.
• 2026-08-11 — Per-seat billing replaces flat subscriptions. Every tier converts from a flat account fee to “$X/mo per user,” with every seat’s credits flowing into one team-shared pool. Plus falls 40%, from $49.99 to $29.99/user/month (3,000 credits); Pro holds its $99.99/user/month price but its usage multiple is redefined from “3x” to “5x Plus” (15,000 credits); Max holds $199.99/user/month with its multiple redefined from “7x” to “~12x Plus” (35,000 credits). The struck-through $8,000/month human-assistant anchor is removed from the page, replaced by a customer-rating banner, and Enterprise’s copy drops its previously explicit SSO/SCIM line item.

The per-seat conversion in detail

Existing per-account subscribers face an implicit re-metering event, not just a price change: the same tier names now bill per user rather than per account, so a solo user reads the change as a straightforward 40% cut on Plus ($49.99 → $29.99), while a multi-seat account can see its bill rise, since cost now scales with headcount instead of staying flat regardless of how many people share one login. The shared credit pool softens this by letting light and heavy users balance out — “every seat adds its credits to a shared pool, so anyone can draw on it when they need more” — but it also means a single heavy seat can draw down credits the rest of the team is paying for, with no published per-seat ceiling beyond the new admin-set allocation control.

What’s unique : Lindy’s distinctive pricing mechanics

1. A shared team credit pool, layered on per-seat billing. As of August 2026 Lindy charges per seat ($29.99–$199.99/user/month) but pools every seat’s credits into one balance any teammate can draw from (“one pool, whole team”). That’s a different design from most seat-based AI products, which cap usage per seat individually — Lindy’s hybrid keeps SaaS-style predictable per-head pricing while letting heavy users borrow headroom from light ones, at the cost of one seat being able to draw down credits the rest of the team paid for.

2. Usage multiples converted from opaque to published. Through June 2026 Pro and Max were sold as “3x” and “7x” the usage of an undefined “standard usage” baseline. The August 2026 repricing instead states exact numbers — 3,000 / 15,000 / 35,000 credits per user per month — with named task-size bands (Everyday Asks 2–250 credits, Deep work 250–1,000, Big Builds 1,000–2,500). Most companies hide their meter over time as usage products mature; Lindy did the reverse, trading an unfalsifiable multiple for a checkable one.

3. Two full-stack repricings in five months. Lindy rebuilt its entire pricing architecture once in Q1 2026 (credit packs → flat assistant tiers) and again in Q3 2026 (flat tiers → per-seat with published credit pools). Two structural repricings this close together is unusual even for a fast-pivoting startup, and suggests the company is still searching for the value metric that matches how teams actually adopt an AI teammate — individual desk tool or organization-wide deployment.

Strengths & weaknesses

Billing UX : Lindy billing controls and transparency

• Billing controls — Self-serve “Try for free” signup on any paid seat (“cancel any time” per the footer copy) and no long-term contract on self-serve plans; Enterprise is contracted via sales with onboarding and enablement. The 7-day free trial itself is narrower than the page’s footer banner implies: per the pricing page’s own FAQ, only teammates who join through Slack get the first week free (a one-time benefit per teammate), while signups made directly on the pricing page are billed immediately.
• Usage visibility — Reversed from the June 2026 version. Lindy now publishes named credit bands by task size (Everyday Asks 2–250 credits, Deep work 250–1,000 credits, Big Builds 1,000–2,500 credits) and explicit per-seat monthly allotments (3,000 / 15,000 / 35,000 credits). A “No surprise bills” control pauses work and notifies the team when the shared pool runs low, and admins can set credit allocations per seat.
• Payment options — Per-seat monthly pricing (“$X/mo per user”); every seat’s credits flow into “One pool, whole team,” a single shared balance any teammate can draw from. Model selection (“pick your model of choice for each task; most major models are available”) is now listed as a control available on every tier rather than gated to Pro and above.

Strategic wins : Why Lindy’s pricing decisions worked

1. Anchoring against the $8,000 human — while it lasted

Pricing an AI assistant against an executive assistant’s salary rather than against software peers gave Lindy room to charge $49.99–$199.99 for what is, mechanically, an LLM workflow product — well above automation-platform norms. It was the cleanest labor-arbitrage framing in the corpus and aligned with outcome-based pricing trends where AI products price against the work replaced, not the tokens consumed. By 2026-08-11 the anchor was retired in favor of a customer-rating banner — a sign Lindy no longer needed a hypothetical hire to justify its price once real usage and reviews could do that job instead.

2. Trading the credit meter for flat simplicity, then calibrating disclosure

Credits made sense for developers building agents; they were poison for a consumer-ish assistant buyer who just wanted email handled. Swapping per-credit math for flat tiers with usage multiples removed meter anxiety from the purchase decision while quietly keeping usage economics intact under the hood. As of 2026-08-11, Lindy partially reversed course — publishing exact credit numbers per seat — without giving up the tiered simplicity; the winning move wasn’t hiding the meter forever, it was calibrating how much to disclose as the buyer moved from experimenting to committing budget. See choosing the right usage metric for when to hide versus expose the meter.

3. Deleting the free tier at the pivot

The agent-builder’s 400-free-credits funnel attracted tinkerers; the assistant product monetizes professionals who feel the pain daily. Replacing free-forever with a 7-day trial filters for intent and matches how AI companies are restructuring pricing as inference costs make free tiers genuinely expensive to run.

4. Publishing checkable credit math to rebuild trust

The 2026-08-11 repricing directly resolves the credibility gap that “3x/7x of an undefined baseline” created: buyers can now check 3,000/15,000/35,000 credits per seat per month, plus named task-size bands, against their own expected usage before committing. Converting an unfalsifiable claim into a checkable one is a stronger trust signal than the multiple it replaced, even though it removes some of the flexibility opacity gave the sales team. See bill shock and cost unpredictability for why published ceilings outperform vague multiples at renewal time.

Areas to improve : Gaps in Lindy’s pricing approach

1. Define “standard usage”

The entire ladder rests on an unpublished base allowance. Buyers can’t predict whether they’re a Plus or a Max customer without burning through limits mid-month, and “3x more” of an unknown quantity is unfalsifiable. Publishing the underlying allowance (tasks, actions, or credits per month) would close the gap. See bill shock and cost unpredictability for why opaque ceilings erode trust.

2. A team tier between Max and Enterprise

A 3–10 person team that wants shared billing and basic admin has no self-serve option — Enterprise gates everything behind sales. A self-serve Team SKU (per-assistant pricing with central billing) would capture SMBs that won’t book a call.

3. Smooth the trial-to-paid cliff

With no free tier, day 8 is a $49.99 decision with no fallback. A degraded free mode (for example read-only triage or a small monthly task allowance) would keep churned trialists in the funnel — particularly important for a product whose value compounds as it learns your style over time.

Key takeaways

1. Anchor against the labor, not the software. Lindy’s $8,000/month human-assistant column lets a $49.99 AI product feel like a 99% discount instead of an expensive subscription.
2. The meter should match the buyer. Credits suited agent-building developers; flat tiers suit assistant-buying professionals. Lindy repriced the whole company when the buyer changed.
3. Usage ladders can survive without published units — but only by trading transparency for simplicity. “3x more usage” sells better than a credit table and predicts worse.
4. Free tiers are strategy, not furniture. Lindy deleted free-forever the moment its funnel shifted from tinkerers to professionals with daily pain.
5. Pricing pivots can be total. In one quarter Lindy swapped its value metric, tier structure, free tier, and anchoring — evidence that repositioning is as much a pricing exercise as a product one.

UBP implications

1. Hidden meters are still meters. Lindy’s tiers are usage-based (3x/7x allowances, credits under the hood) even though no unit price is published — a reminder that UBP design includes deciding what not to show. See usage-based pricing strategy.
2. Value metrics shift with the audience. The same engine moved from per-credit (developer buyer) to per-assistant-with-allowances (professional buyer) without changing the underlying cost structure.
3. Labor-replacement anchoring raises the ceiling. When the alternative is an $8,000/month hire, usage allowances can be generous and prices can sit far above software comparables — the value conversation never touches tokens.

Sources

• Lindy pricing page — live capture (accessed 2026-08-11); per-seat prices and credit pools independently re-verified live (accessed 2026-08-15)
• Lindy docs — pricing — independent second source confirming per-seat prices ($29.99/$99.99/$199.99), credit pools (3,000/15,000/35,000), and the Slack-only free-trial mechanic (accessed 2026-08-15)
• Lindy Assistant launch post — published 2026-05-04 (accessed 2026-06-10)
• Zapier — Lindy review — updated 2026-03-23; documents the agent-platform-to-assistant pivot (accessed 2026-06-10)
• Founders Forum — Flo Crivello, Lindy — $50M raised; Menlo, Coatue (accessed 2026-06-10)
• Crunchbase — Lindy — founded 2023; Seed/A/B rounds (accessed 2026-06-10)
• Wayback Machine snapshots: lindy.ai/pricing — 2024-04-13, 2025-01-15, 2025-06-04, 2026-01-18, 2026-03-10, 2026-04-16 (accessed 2026-06-10)

Bottom line

Lindy, founded in 2023 by Flo Crivello (~$50M raised from Menlo Ventures and Coatue), began as a credit-billed no-code AI agent platform (eight cents per credit, 400 free credits a month) and pivoted in early 2026 into an iMessage AI executive assistant. Today’s pricing is flat per-assistant subscriptions — Plus $49.99, Pro $99.99 (3x usage), Max $199.99 (7x usage), Enterprise quoted — anchored against a struck-through $8,000/month human assistant, with no free tier and usage allowances that remain deliberately unpublished. Browse the pricing blueprint for more fully-researched company profiles.

Want to compare Lindy against other AI agent and automation companies like Zapier, n8n, or Gumloop? Browse the pricing blueprint.

Pricing timeline : Major events on a vertical axis

Each milestone below corresponds to a public pricing change, product launch, or material adjustment. Major events use a filled marker; minor adjustments use a faded one.

Per-seat billing + published credit pools; Plus drops to $29.99

Aug 2026

Live capture: pricing shifts from flat per-account subscriptions to per-seat/month billing with credits pooled across the team. Plus falls from $49.99 to $29.99/user/mo (3,000 credits), Pro stays $99.99/user/mo (15,000 credits, 5x Plus), Max stays $199.99/user/mo (35,000 credits, ~12x Plus). The struck-through '$8,000/month human assistant' anchor is gone; Slack-native teammate positioning is now prominent alongside iMessage, and features that were previously tier-gated (computer use, model choice, 5-inbox connections) now appear common to all three tiers. Enterprise's page copy no longer lists SSO/SCIM as a separate line item.

Current — Plus $49.99 / Pro $99.99 / Max $199.99 + Enterprise

Jun 2026

Live capture: Plus $49.99/mo (standard usage, 2 inboxes), Pro $99.99/mo (3x usage, 3 inboxes, computer use, model choice), Max $199.99/mo (7x usage, 5 inboxes), and quoted Enterprise (shared usage + bonus credits, HIPAA/BAA, SSO/SCIM, audit logs). The $8,000/mo human-assistant anchor remains.

Plus / Pro / Max usage ladder added

Apr 2026

Three-tier ladder goes live: Plus $49.99, Pro $99.99 (3x more usage than Plus, computer use), Max $199.99 (7x more usage). The official Lindy Assistant launch post follows on 2026-05-04 with the same prices.

Pivot — Lindy Assistant subscriptions replace credits

Mar 2026

Lindy repositions from agent-builder to iMessage AI executive assistant. Credit-pack pricing disappears: the page anchors against a struck-through 'Human assistant — $8,000/month' column, sells Plus at $49.99/mo, and quotes Enterprise. The free plan is removed in favor of a 7-day trial.

Free 400 credits/month, task-based framing

Jun 2025

Free tier shows 400 credits/month at $0.080/credit, framed as 'up to 400 tasks.' Paid tiers were client-rendered and not preserved in archives; third-party guides from this era place Pro near $49.99/mo with credit allotments and a Business tier at $199.99–$299.99/mo.

Credit-pack tiers at $0.080 per credit

Apr 2024

Agent-builder era: Free ($0, 200 one-time credits), Starter ($49/mo, 600 credits), Standard ($99/mo, 1,250 credits), and Pro ($199/mo, 3,000 credits at a discounted $0.067/credit). Plans quoted capacity in GPT-3.5 and GPT-4 Turbo queries.