Rows pricing

About

Rows is an AI-native spreadsheet positioned as “your new AI Data Analyst.” It pairs a familiar grid interface with built-in AI Tasks (extract data from PDFs, enrich cells, summarize and analyze) and a library of native integrations that pull live business data from tools like databases, ads platforms and CRMs straight into Data Tables. The product targets operators, analysts and small teams who want spreadsheet-style analysis without writing code or stitching together separate AI tooling.

Rows is being acquired and wound down. On 2026-02-22, Superhuman — the productivity company formed when Grammarly rebranded — announced it was acquiring Rows to strengthen its “Superhuman Suite” (Grammarly, Coda, Mail and Go). Per Rows’ own farewell post, rows.com fully winds down on 2026-05-31 after nine years and more than 2.2 million users, and the Porto-based team is folding into Coda. As of the 2026-06-07 capture, the pricing site carries a banner reading “Rows joined Superhuman,” prompts users to “Continue with Coda,” and notes the Superhuman Privacy Policy and Terms apply as of 2026-06-16. Customer logos shown on the pricing page include HP, AWS, L’Oréal, Taxfix, Coverflex, Mercado Libre and Amnesty International.

Commercially, Rows runs a self-serve, per-seat SaaS model with four tiers (Free, Plus, Pro, Enterprise). The distinctive lever is a fixed monthly allowance of “AI Tasks” that scales with tier, layered on top of seat pricing and a Pro platform fee — so the bill is driven by both team size and AI consumption volume. This is the third pricing model in Rows’ history: it began with flat per-workspace tiers metered by integration tasks (2020–2023), then moved to per-seat AI tiers. Public revenue, valuation and acquisition price are not disclosed.

Pricing summary : per-seat tiers plus a Pro platform fee and a metered AI-task allowance

Rows uses a tiered per-seat subscription with bundled AI-task and API allowances built on three dimensions:

1. Per-seat fee: Free is $0. Plus is $8/user/mo monthly or $6/user/mo billed annually. Pro adds a $79/mo platform fee on top of an $8/user/mo seat charge (annual: $59/mo + $6/user/mo). Enterprise is “Contact us.”
2. Bundled AI-task allowance: each tier includes a fixed pool of AI Tasks — 5/month (Free), 200/month (Plus), 1,000/month (Pro), Unlimited (Enterprise) — alongside scaling integration-account caps (10 → 10 → 100 → Unlimited) and cell-enrichment limits (Limited → 1M tasks/mo → 1M tasks/mo → starting at 1M).
3. API & platform limits: Rows API calls scale per tier — 500/mo (Free), 50k/mo (Plus), 1M calls/mo (Pro), +1M/mo (Enterprise) — with custom API endpoints and SAML SSO reserved for Enterprise.

What makes this different: the bill is driven by two near-independent levers — number of seats and monthly AI-task volume — so a small team running heavy AI extraction can outgrow its tier on consumption long before it adds users, while Pro uniquely front-loads a flat $79/mo platform fee before any per-seat charge.

Pricing by product

Rows spreadsheet (Individual & small-team plans)

Rows spreadsheet (Enterprise)

Sales motions across products: PLG / self-serve for Free, Plus and Pro (instant sign-up, in-app upgrade); sales-led for Enterprise (Contact us).

AI-task allowance per tier

The metered dimension is the monthly AI Tasks pool — used for AI-powered actions (PDF extraction, data analysis, cell enrichment workflows). The page does not publish a per-task overage rate; instead the allowance is a hard monthly bundle that resets and scales by tier.

Hidden costs : the $8 seat headline hides the Pro platform fee and the AI-task ceiling

The advertised $8/user/mo Plus headline understates what an automation-heavy team actually pays. The two structural surprises are (1) the flat $79/month Pro platform fee that lands before the first per-seat dollar, and (2) the AI-Tasks ceiling — once you exhaust the bundled pool, the only way to get more is to jump a tier, since Rows does not publish a per-task overage rate. Two realistic examples:

Archetype 1 — small team that outgrows the Plus AI-task pool

The lesson: a 5-seat team running heavy AI extraction doesn’t pay a small overage when it passes 200 AI Tasks — it pays a $79 jump plus the seat re-charge, taking the bill from $40 to $119 (≈3×) the month the pool runs dry. This step-function is exactly the kind of AI bill-shock unpredictability that bundled allowances are supposed to prevent.

Archetype 2 — 10-seat team on Pro, billed monthly vs. annually

The lesson: choosing monthly over annual billing costs this team an extra $40/month (≈$480/year) — the ~20% annual discount applies to both the platform fee and every seat, so it compounds with team size.

Want to estimate your own Rows bill? Use the Rows pricing calculator to model your monthly cost based on seats, billing cadence and AI-task volume.

Pricing evolution : from per-workspace integration tiers to per-seat AI tiers — then an acquisition

Rows has run three distinct pricing models. Through 2022 and into early 2023 it billed flat fees per workspace (Free $0 / Plus $59 / Pro $249) with unlimited members, metered by integration tasks. By 2023 it began dismantling that table — pulling Pro’s public price into a sales quote and loosening task caps — ahead of an AI-Analyst launch. By 2026 it had rebuilt pricing entirely around seats plus a Pro platform fee, metered by AI Tasks. The arc ends with Superhuman’s February 2026 acquisition and a May 2026 wind-down.

Cadence

Tracked range: 2022-03–2026-06 (Wayback main pricing page, 8 distinct snapshots through 2023-04; later snapshots were JS-rendered). The 2022-03 through 2023-01 quarters were verified stable at Free $0 / Plus $59 / Pro $249 per workspace. The per-seat AI repackage is dated to the live 2026-06-07 capture; its exact introduction date is unknown from preserved archives.

Notable changes

• 2022-03 to 2023-01 — Stable per-workspace tiers: Free $0 / Plus $59/mo / Pro $249/mo, metered by integration tasks (10k / 100k / 1M). (Wayback 2022-03)
• 2023-04 — Pro’s $249/mo published price replaced by “Contact us”; integration tasks shown as “Unlimited*” (1M fair-use). (Wayback 2023-04)
• 2023-06 — AI Analyst launched (HN: 2023-03 “Rows 2.0” thread reached 85 points), seeding the AI-Task value metric.
• 2026-02-22 — Superhuman announced acquisition of Rows; standalone product wind-down dated 2026-05-31. (Rows blog, Superhuman blog)
• 2026-06-07 — Live capture shows the per-seat AI model (Plus $8/user, Pro $79 + $8/user) and the “Rows joined Superhuman” / “Continue with Coda” banner.

The Superhuman acquisition and wind-down in detail

Superhuman (the renamed Grammarly) acquired Rows on 2026-02-22; financial terms were not disclosed. Rows’ farewell post frames the deal as the Porto team joining Superhuman to strengthen Coda’s data-and-collaboration capabilities. The practical consumer signal is a sunset, not a relaunch: rows.com winds down on 2026-05-31, the pricing page actively routes users to “Continue with Coda,” and Superhuman’s Privacy Policy and Terms take over on 2026-06-16. For buyers, this means the current Rows price card is effectively a legacy artifact — new spend should be evaluated against Coda’s pricing, not Rows’, and any migration cost (rebuilding spreadsheets, integrations and automations in Coda) is the real forward-looking line item.

What’s unique : two independent meters, a platform fee on Pro, and a hard AI-task ceiling

1. Two near-independent meters on one bill. Rows charges for seats and bundles a fixed pool of AI Tasks per tier. These scale separately: a two-person team running heavy PDF extraction can exhaust its AI-Task pool long before it needs more seats, while a large team doing light analysis can add users cheaply. Most spreadsheet tools meter only seats — Rows makes AI consumption a co-equal driver of which tier you land on.

2. A flat platform fee gates the Pro tier. Pro is uniquely structured as $79/month + $8/user, not pure per-seat. That front-loaded platform fee means Pro only makes economic sense once a team needs its 1,000 AI Tasks, per-minute automation, or 1M API calls — below that, the flat fee is dead weight. It’s a deliberate packaging wall that pushes small teams to stay on Plus.

3. The AI-Task pool is a hard ceiling, not a metered overage. Rows publishes no per-task overage rate; when the monthly AI-Task allowance is exhausted, the documented path is to upgrade a tier. That makes the AI-Task pool function like an entitlement / usage grant rather than a metered balance, converting AI consumption into discrete, lumpy step-ups (200 → 1,000 → unlimited) rather than a smooth pay-as-you-go curve — predictable for budgeting, but punishing at the moment you cross a threshold.

Strengths & weaknesses

Billing UX : in-app Plans & Billing settings with prorated upgrades

• Monthly / Annually toggle — the pricing page has a Monthly/Annually switch that surfaces the ~20% annual discount (Plus $8 → $6/user/mo, Pro $79+$8 → $59+$6).
• Payment & Billing settings tab — under Settings → Billing, users add or update a payment method, billing email, address and VAT ID. Credit cards are the only supported payment method (“Just credit cards for now”).
• Invoices tab — under Settings → Plans & Billing, invoices are listed and each can be downloaded as a PDF via an “Open Invoice” link.
• Change plan flow — Settings → Plans & Billing → Change plan lets users self-serve upgrade or downgrade between Free and paid tiers.
• Prorated upgrades — upgrading mid-cycle grants immediate access and credits the unused portion of the prior plan pro-rata (e.g. Plus → Pro on day 15 of a monthly cycle costs $219.50, crediting $29.50 for the 15 days already paid); the billing date shifts to the upgrade date.
• End-of-cycle downgrades — downgrades keep the current tier’s features and remaining integration tasks until the next billing date, then switch on the same billing cycle.

Strategic wins : re-metering on AI consumption and pricing it as a bundled allowance

1. Re-metered the product on the value that AI actually created

Rows didn’t bolt AI onto an old seat plan — it made AI Tasks a first-class meter alongside seats, so tiers are defined as much by AI consumption (5 / 200 / 1,000 / unlimited) as by team size. That’s a textbook example of moving the value metric toward where new value is generated, exactly the shift covered in our guide to choosing the right usage metric. For an AI-native spreadsheet, “how much AI did you run” is a far better proxy for value than “how many people logged in.”

2. Packaged AI as a predictable bundled allowance, not a raw token meter

Rather than billing per token or per API call for its AI, Rows folds AI into a fixed monthly allowance that resets per tier. Buyers get a flat, forecastable bill instead of a metered surprise — the credit/allowance pattern we explore in from entitlements to credits. It trades the upside of pure metering for adoption-friendly predictability, which suits a self-serve, SMB-heavy base that fears runaway AI bills.

3. Kept a real free tier as the top of an AI funnel

Free includes 5 AI Tasks with no credit card — enough to feel the AI Analyst before paying. That preserves Rows’ original PLG motion (its 2021 launch hit 202 HN points) while seeding AI habit formation, so the upgrade trigger is “I ran out of AI Tasks,” a usage signal rather than a feature wall.

Areas to improve : the AI-task cliff and the missing top-up

1. Replace the AI-Task cliff with a metered top-up

When a Plus team exhausts its 200 AI Tasks, the only documented path is a full upgrade to Pro — a $79 platform fee plus a re-charge of every seat. That turns a soft consumption signal into a hard, ~3× bill jump. Fix: offer a small per-AI-Task or AI-Task-pack top-up (e.g. $X per 100 tasks) so heavy-AI teams can scale consumption smoothly without buying capabilities they don’t need.

2. Make AI-Task accounting visible before the bill

Because “1 AI message = 1 AI Task,” “AI Vision import = 1 task per file,” and table/chart actions also count, it’s hard to forecast monthly usage in advance. Fix: surface a live AI-Task meter and a 30-day projection in-app, so teams see they’re trending toward the ceiling before they hit it — turning a surprise upgrade into a planned one.

3. Offer annual invoicing below Enterprise

Billing is credit-card-only outside Enterprise, which blocks finance teams that require a PO or invoice from adopting Plus or Pro at scale. Fix: add invoice/ACH billing on annual Pro contracts — a low-effort change that unlocks midmarket buyers without building a sales motion.

Key takeaways

1. Rows prices on two meters: seats and AI Tasks. Plus is $8/user/mo and Pro adds a flat $79/month platform fee on top of $8/user; each tier bundles a fixed AI-Task pool (5 / 200 / 1,000 / unlimited). The tier you need is driven by AI consumption as much as headcount.
2. The AI-Task allowance is a ceiling, not a metered overage. There is no published per-task rate — running out of AI Tasks forces a tier upgrade, which can roughly triple a small team’s bill in the month it crosses the threshold.
3. Annual billing saves ~20% and compounds with team size. Plus drops to $6/user and Pro to $59 + $6/user; for a 10-seat Pro team that’s about $480/year versus monthly billing.
4. Rows changed its value metric twice. It went from flat per-workspace tiers metered by integration tasks (Plus $59 / Pro $249 in 2022) to per-seat AI tiers metered by AI Tasks (2026) — a textbook re-metering toward AI value.
5. The product is being wound down. Superhuman acquired Rows on 2026-02-22 and rows.com sunsets on 2026-05-31; the live price card is a legacy artifact, and forward-looking buyers should evaluate Coda instead.

UBP implications

1. AI consumption is becoming a co-equal value metric to seats. Rows’ AI-Tasks pool shows how AI-native tools layer a consumption meter onto seat pricing — part of the broader shift away from pure per-user licenses. When AI is the differentiator, “how much AI did you run” defines the tier, not just “how many people use it.”
2. Bundled allowances trade metering upside for adoption. By packaging AI as a fixed monthly pool with no overage rate, Rows makes bills predictable for an SMB base that fears runaway AI costs — but leaves money on the table from heavy users and creates an upgrade cliff. A metered top-up would smooth that without abandoning predictability.
3. A flat platform fee is a packaging wall, not just a price. Pro’s $79 fee deliberately keeps small teams on Plus and signals that Pro is for teams whose AI/automation volume justifies it — a reminder that platform fees are a segmentation lever, not merely incremental revenue.

Sources

• Rows pricing page (accessed 2026-06-07)
• Rows billing methods docs (accessed 2026-06-07)
• Rows upgrading & downgrading subscription tiers docs (accessed 2026-06-07)
• Rows — “Rows will be joining Superhuman” (farewell post) (accessed 2026-06-08)
• Rows pricing page, 2022-03 (Wayback) (accessed 2026-06-07)
• Rows pricing page, 2023-04 (Wayback) (accessed 2026-06-07)

Bottom line

Rows is a case study in re-metering: an AI-native spreadsheet that moved from flat per-workspace tiers (Plus $59 / Pro $249) to per-seat pricing with bundled AI Tasks (Plus $8/user, Pro $79 + $8/user), making AI consumption a co-equal value metric to seats. The packaging is clean and predictable, but the AI-Task pool is a hard ceiling with no overage — exhaust it and you face a tier jump, not a metered bill. The bigger caveat is timing: Superhuman acquired Rows in February 2026 and rows.com winds down on 2026-05-31, so this price card is a legacy snapshot, and new buyers should be looking at Coda.

Want to compare Rows against other AI data and analytics pricing? Browse the pricing blueprint.

Pricing timeline : Major events on a vertical axis

Each milestone below corresponds to a public pricing change, product launch, or material adjustment. Major events use a filled marker; minor adjustments use a faded one.

Per-seat AI tiers with bundled AI Tasks; Superhuman banner

Jun 2026

Fully rebuilt around seats and AI: Free $0 / Plus $8/user/mo / Pro $79/mo + $8/user / Enterprise custom, each bundling a fixed AI-Tasks pool (5 / 200 / 1,000 / unlimited). ~20% annual discount. Pricing page carries a 'Rows joined Superhuman' banner; rows.com winds down 2026-05-31.

Pro moves to Contact us; integration tasks go Unlimited (fair use)

Apr 2023

Free $0 / Plus $59/mo unchanged, but Pro's published $249/mo was replaced by a sales-led 'Contact us' quote, and integration tasks shifted to 'Unlimited*' under a 1,000,000-task fair-use cap. AI Analyst launched two months later (2023-06).

Per-workspace flat tiers metered by integration tasks

Mar 2022

Free $0 / Plus $59/mo / Pro $249/mo, all per workspace with unlimited members. The value metric was integration tasks (10,000 / 100,000 / 1,000,000 per month). No per-seat charge and no AI features.