Revenue Waterfall / Cohort Analytics

Grow Revenue Retention & Insights High-signal capability Updated July 2026

Revenue Waterfall / Cohort Analytics — Decomposing revenue movement into its parts — new, expansion, contraction, churn — by cohort, so you can see which motion actually grows the number. The waterfall reads from the billing ledger and is the diagnostic layer underneath NRR reporting.

Where it sits in the lifecycle

Revenue Waterfall / Cohort Analytics lives in the Retention & Insights phase of Grow Revenue — the stage where you retain, expand, and compound revenue on the platform. In the corpus tool index this phase maps to the Customer success and Analyticscategories.

Tools that support it

  • Baremetrics Core MRR movements, churn, and cohort views straight from billing data
  • ChartMogul Core MRR movement waterfalls and cohort retention from normalized billing data
  • Subscript Core ARR bridges, cohort retention, and movement breakdowns computed from contract and invoice data
  • dbt Supported 26 in corpus NRR, cohort, and waterfall models are standard dbt project furniture.
  • Snowflake Supported 23 in corpus

Related modules in Retention & Insights

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