Win-Back Campaigns — Structured outreach to churned accounts once the reason they left has been fixed — new pricing shipped, missing feature closed, new buyer in seat. Campaigns draw targets and churn reasons from offboarding records and route re-engaged accounts back into sales.
Where it sits in the lifecycle
Win-Back Campaigns lives in the Retention & Insights phase
of Grow Revenue — the stage where you retain, expand, and compound revenue on the platform.
In the corpus tool index this phase maps to the Customer success and Analyticscategories.
Tools that support it
Companies whose monetization signals name each tool, of the win-back campaigns supporters — from public job posts, blogs, and filings.
BrazeSupported 1 in corpus
lapsed-user re-engagement is a standard Braze use case rather than a packaged product