AI pricing optimization platform for dynamic B2B price setting and quoting.
PROS is a long-standing AI pricing and selling platform used by large B2B companies, airlines, and travel businesses to set and deliver optimized prices at scale. Its science-driven engines analyze transaction history, willingness to pay, and market conditions to recommend prices, then serve those prices dynamically into quoting, e-commerce, and sales channels. Pricing teams and revenue leaders at enterprises with large deal flows use it where price realization — winning the deal at the best achievable price — is a board-level lever.
Which of the capability map's modules PROS covers — each links to the module's own page, with every tool that supports it.
| Module | Phase | Depth | Note |
|---|---|---|---|
| Grow Revenue | |||
| Contract Value Optimization | Expansion Channels | Core | Optimization models target price realization and margin across agreements and deal pricing. |
| Renewal Repricing Campaigns | Pricing Lifecycle Ops | Supported | Price guidance extends to renewal and agreement repricing, keeping negotiated rates aligned with market movement. |
PROS built its reputation on pricing science: decades of optimization work in unforgiving markets like airline revenue management, applied to B2B deal pricing. Against rules-based pricing tools, its distinction is dynamic, model-driven price guidance delivered in real time at the moment of quote, rather than static price lists refreshed quarterly.
Enterprises where thousands of pricing decisions happen daily and small realization gains compound — distribution, manufacturing, chemicals, logistics, and travel. If your pricing fits on one page and changes twice a year, PROS is more machinery than you need.
Both sit in enterprise price optimization. PROS leans hardest on real-time, AI-driven price delivery — dynamic prices served into quotes and digital channels — with deep roots in airline-grade revenue science, while Pricefx emphasizes configurable price management and waterfall analytics. Evaluations usually come down to industry fit and how dynamic your pricing actually needs to be.
By overlap on the capability map — computed, not curated.