Enterprise B2B price management and agreement repricing for margin protection.
Vendavo is an enterprise price management platform for B2B manufacturers, distributors, and industrial businesses. It centralizes price setting and governance, delivers AI-driven price guidance to quoting, manages negotiated customer agreements through their repricing cycles, and exposes the discount waterfall — the layered concessions between list price and pocket price — so pricing teams can see where margin leaks. Pricing and commercial-excellence teams use it to run price as a managed discipline across huge SKU catalogs and negotiated books of business.
Which of the capability map's modules Vendavo covers — each links to the module's own page, with every tool that supports it.
| Module | Phase | Depth | Note |
|---|---|---|---|
| Win the Deal | |||
| AI Pricing Optimization | Negotiate & Close | Core | Segment-level price guidance and optimization models feeding quoting and negotiation. |
| Discount Waterfall & Stacking Rules | Configure & Quote | Core | Pocket-price waterfall analytics exposing stacked concessions and margin leakage. |
| Revenue Policy Governance | Configure & Quote | Supported | |
| Exception Pricing Workflow | Configure & Quote | Supported | |
| Rate Card Negotiation | Configure & Quote | Supported | |
| Grow Revenue | |||
| Renewal Repricing Campaigns | Pricing Lifecycle Ops | Core | Manages negotiated agreements through structured repricing cycles at renewal. |
| Price Uplifts & CPI Escalators | Pricing Lifecycle Ops | Supported | |
| Contract Value Optimization | Expansion Channels | Supported | |
Vendavo's edge is the full loop from analytics to enforcement: waterfall visibility, optimization models that produce segment-level guidance, and agreement management that actually pushes uplifts and repricing into contracts at renewal. Few vendors cover both the analytical and the operational halves of enterprise pricing at this depth.
Its heartland is industrial B2B — large SKU catalogs, distributor channels, negotiated agreements. SaaS teams with heavy enterprise discounting can learn from its waterfall discipline, but most will find CPQ-native pricing guidance or a lighter optimization tool a better first step.
The waterfall is the sequence of deductions between list price and the pocket price you actually keep — negotiated discounts, rebates, freight, terms. Each layer is individually defensible and collectively invisible; waterfall analytics exist because margin usually leaks in the stack, not in any single concession.
By overlap on the capability map — computed, not curated.