HubSpot retires the Breeze brand for Agent Hub
HubSpot renamed its Breeze AI agents to Agent Hub (Beta) and added HubSpot AEO and Agent Builder, while per-outcome prices stayed unchanged at $0.50, $1.00, and $0.10.
HubSpot's AI layer was branded Breeze (Breeze Copilot/Assistant plus Breeze Agents: Customer, Prospecting, Data), a name used consistently through at least 2026-07-14.
The Breeze name is gone from every HubSpot surface as of 2026-07-30, replaced by Agent Hub (Beta), which bundles HubSpot AEO (Beta), Agent Builder, and Smart Deal Progression alongside the existing Customer, Prospecting, and Data Agents. Outcome pricing is unchanged: Customer Agent $0.50/resolution, Prospecting Agent $1.00/lead, Data Agent $0.10/answer, still billed against HubSpot Credits.
The rename is cosmetic on price but not on packaging: Agent Hub groups HubSpot’s agents with two additions not previously documented under the Breeze name — HubSpot AEO (Beta), which tracks brand visibility in AI answer engines like ChatGPT, Gemini, and Perplexity, and Agent Builder, a no-code canvas for building custom agents on CRM data. The same footer navigation slot that read “Breeze AI Tools” as recently as 2026-07-14 now reads “Agent Hub,” confirming a deliberate brand consolidation rather than a partial content update.
HubSpot retired the "Breeze" AI brand between 2026-07-14 and 2026-07-30 and repositioned the same agents as "Agent Hub" (Beta), adding HubSpot AEO (Beta), Agent Builder, and Smart Deal Progression to the lineup alongside the existing Customer, Prospecting, and Data Agents. Per-outcome prices are unchanged: $0.50/resolution, $1.00/lead, $0.10/answer, still billed against HubSpot Credits.