Flux.1 Kontext Pro image price jumps 10x as Novita prunes catalog to 172 models
Novita AI's Flux.1 Kontext Pro image price jumped 10x, from $0.036 to $0.36/image, and its model catalog shrank 196 to 172 as legacy video SKUs were delisted.
Flux.1 Kontext Pro $0.036/image; 196 models listed (including Hunyuan Video Fast, PixVerse V4.5, Kling-o1)
Flux.1 Kontext Pro $0.36/image; 172 models listed (Hunyuan Video Fast, PixVerse V4.5, and Kling-o1 delisted; Google's Veo 3.1 added)
Proof of change
Novita AI's pricing pages, as we captured them on two dates.
These values appear in only one of the two captures. That can mean a page-layout difference rather than a price move — read the images, not just the list.
Showing the whole page as captured — scroll either panel, or open it at full size.
Show 2 other pages we compared
Showing the whole page as captured — scroll either panel, or open it at full size.
Showing the whole page as captured — scroll either panel, or open it at full size.
- These prices come from our capture alone — they were not confirmed against an independent second source.
Both images are our own captures, taken on the dates shown. The pixels are unmodified — nothing is retouched, and where a region is highlighted the marker is drawn over the image, not into it. Open either capture to see it at full resolution.
Novita AI’s per-token/per-image rate card moved on two fronts in the same capture cycle. The clearest signal is a straight repricing: Flux.1 Kontext Pro, one of the platform’s premium image-editing models, rose from $0.036 to $0.36 per image — a 10x increase that now makes it pricier than the ostensibly higher-tier Flux.1 Kontext Max ($0.072/image), which held steady. The prior rate was independently confirmed across three earlier captures (2026-07-06, 2026-07-21 main pricing page, and the 2026-07-21 models catalog), so this is a genuine vendor price change rather than a transcription artifact.
Alongside the repricing, Novita’s model catalog shrank from 196 to 172 listed models. The cut concentrated in video and image-editing SKUs: Hunyuan Video Fast, the PixVerse V4.5 family, and the entire Kling-o1 lineup (image-to-video, text-to-video, video editing, and reference-video variants) were removed, along with several standalone image-editing actions (Cleanup, Inpainting, Replace Background). Google’s Veo 3.1 was added as a new video model (from $0.10/video at 720p). This continues Novita’s established pattern of periodically pruning superseded media SKUs (the catalog also fell from 221 to 196 on 2026-07-21) while it keeps adding frontier-class LLMs to the top of its rate card.
Flux.1 Kontext Pro image-generation pricing rose 10x, from $0.036 to $0.36/image (confirmed against three independent prior captures), while Kontext Max held at $0.072. The model catalog shrank from 196 to 172 as Hunyuan Video Fast, the PixVerse V4.5 family, and the entire Kling-o1 lineup were delisted; Google's Veo 3.1 was added.