Grammarly pricing

About

Grammarly is an AI writing assistant used by more than 40 million people and 50,000 organizations to check grammar and spelling, adjust tone, and generate or rewrite text across more than 1 million apps and websites, including Gmail, Google Docs, Microsoft Word/Outlook, Slack, and Salesforce. It ships as a browser extension, desktop app, and mobile app, plus a dedicated “Docs” AI writing surface, and is also sold to more than 3,000 education institutions as Grammarly for Education. Founded in 2009 by Max Lytvyn, Alex Shevchenko, and Dmytro Lider, the company reported roughly $700 million in annual recurring revenue in May 2025 (up from $650 million at the end of 2024) at an estimated 80% gross margin, and preserved its 2021 $13 billion valuation with a $1 billion non-dilutive financing round from General Catalyst rather than a new equity round.

Grammarly’s corporate story since mid-2025 is a roll-up. On July 1, 2025, Grammarly acquired the AI email client Superhuman (already tracked in this corpus) for an undisclosed sum. On October 29, 2025, Grammarly Inc. renamed itself Superhuman Platform Inc., uniting Grammarly’s writing assistant, Coda’s docs/workspaces, Superhuman Mail, and a new AI assistant called Superhuman Go into a single “Superhuman Suite.” Grammarly’s own announcement was explicit that pricing was not the point of the change: “For existing Grammarly, Coda, and Superhuman Mail customers, nothing changes about the products they rely on.” True to that statement, this page’s own captures confirm Grammarly’s Free and Pro self-serve pricing has not moved since at least January 2025 — but the Enterprise tier has: grammarly.com/business and /business/enterprise no longer carry an independent enterprise pitch or price signal at all, instead routing every inquiry into the separate, cross-product Superhuman Go bundle sold at superhuman.com.

For the most current information on Grammarly’s pricing and market position, visit Grammarly.

Pricing summary : How Grammarly’s pricing model works

Grammarly runs a freemium, per-seat subscription for its core writing product: Free is $0, and Pro is $12/member/month billed annually ($144/year), $30/member/month billed monthly, or $60/member/quarter billed quarterly — self-serve for teams of up to 149 seats, with additional seats prorated at the same per-seat rate. Above that, Enterprise, Education, and API access are all sales-quoted with no published list price. The plan tiers are further gated by a monthly generative-AI prompt allowance (100 on Free, 2,000/member on Pro, unlimited on Enterprise) rather than a metered usage charge, and pricing pages localize into EUR, GBP, and INR by IP at checkout (the default is USD).

• Per-seat subscription — Free and Pro are priced per member/month, not per document or per word.
• Billing-cadence discount — the same Pro seat costs $30/month billed monthly, $60/three months billed quarterly, or $12/month billed annually ($144/year) — up to 60% off the monthly rate for committing annually.
• AI-prompt allowance as the tier gate — 100 vs. 2,000 vs. unlimited monthly AI prompts is the main feature differentiator between Free, Pro, and Enterprise, not a separate usage bill.
• Enterprise re-platformed onto Superhuman Go — grammarly.com/business and /business/enterprise no longer publish even an indicative enterprise price; both now market “Superhuman Go” and route to Contact Sales.

What makes this different: Grammarly’s Enterprise tier has no independent price surface on grammarly.com anymore — both /business and /business/enterprise are framed entirely as on-ramps to the cross-product Superhuman Go bundle, so the only self-serve price ceiling a buyer can see today is the $12–$30/member/month Pro plan.

Pricing by product

Grammarly (Individual & Team plans)

Grammarly for Education

Grammarly APIs (separate product)

Sales motions across products: PLG/self-serve for Free and Pro; sales-led (Contact Sales) for Enterprise, Education, and API access.

Hidden costs : What Grammarly users actually pay

Grammarly has no metered usage line — there is no per-word or per-document overage charge — so the two places a bill actually surprises a buyer are (1) paying monthly instead of committing annually, and (2) not knowing what Enterprise costs until a sales call happens. Two representative bills:

A 20-person marketing team on Pro, billed annually

Every seat gets the same 2,000 AI-prompts/month allowance regardless of how much an individual writes — a light user and a power user cost the team exactly the same $12/seat, so the “hidden cost” here is paying for AI capacity nobody uses rather than an overage.

The same 20-person team paying monthly instead of annual

Choosing monthly billing for flexibility costs this team $4,320 extra per year versus committing annually — by far the largest avoidable line item on a Grammarly bill, since the quarterly ($60/member/three months = $20/mo effective) option splits the difference but is not surfaced as a toggle state on the main pricing page. The other real “hidden cost” is qualitative: an Enterprise buyer gets no price signal at all before a Contact Sales call, since grammarly.com/business/enterprise now frames the entire tier as an on-ramp to the separately sold Superhuman Go bundle.

Want to estimate your own Grammarly bill? Use the Grammarly pricing calculator to model your monthly cost based on seat count and annual-vs-monthly billing.

Pricing evolution : Grammarly pricing history and changes

Cadence

Tracked range: 2023–2026. Quarters not listed above were verified stable (0 price changes, 0 SKU additions).

Notable changes

• 2024-09 — Grammarly launches a dedicated Pro plan (grammarly.com/pro), consolidating the legacy Premium and Business tiers and raising the monthly AI-prompt allowance from 1,000 to 2,000.
• 2025-03 — Grammarly begins migrating existing Premium subscribers to the Pro plan at an unchanged price (support.grammarly.com).
• 2025-07-01 — Grammarly acquires the AI email client Superhuman for an undisclosed sum (Reuters; a 188-point, 133-comment Hacker News thread).
• 2025-10-29 — Grammarly Inc. renames itself Superhuman Platform Inc. and launches the Superhuman Suite (Grammarly + Coda + Mail + new Superhuman Go), stating existing customers’ pricing is unaffected (TechCrunch; a 171-point, 130-comment Hacker News thread).
• 2026-03-05 to 2026-03-13 — Grammarly’s “Expert Review” AI feature, which attached real authors’ and journalists’ names to AI-generated feedback without consent, draws sustained backlash (Wired’s coverage drew a 132-point, 202-comment Hacker News thread) and a class-action lawsuit from journalist Julia Angwin; Grammarly disables the feature within about a week.
• 2026-05 to 2026-06 — grammarly.com/business and /business/enterprise drop their standalone “Grammarly for Enterprise” pitch in favor of framing Enterprise entirely as an on-ramp to “Superhuman Go,” leaving no independent Grammarly Enterprise price surface.

The Grammarly-to-Superhuman transition in detail

The rebrand did not happen as a single event — it unfolded in two distinct, separately dated stages that this page’s Wayback captures can each independently verify:

1. Brand and legal-entity change (October 29, 2025). The parent company renamed itself Superhuman Platform Inc. and introduced the Superhuman Suite and Superhuman Go assistant. This stage was almost entirely cosmetic for Grammarly’s own pricing pages — Wayback snapshots from November 2025 through January 2026 still show grammarly.com/business/enterprise running its original, independent “Grammarly for Enterprise — Boost org-wide productivity” pitch, with “Superhuman” appearing only as a footer company-name link.
2. Enterprise pricing surface re-platformed (between May and June 2026). Roughly seven to eight months later, grammarly.com/business and /business/enterprise were rewritten to lead with “Your writing assistant just got superpowers — Grammarly is now delivered through Superhuman Go,” and the standalone Enterprise pitch disappeared entirely. This is the stage wiki-capture flagged: as of this page’s own 2026-09-04 capture, there is no way to see even an indicative Grammarly Enterprise price — every path leads to a Superhuman Go “Contact Sales” form.

The lag between the two stages is itself a finding: renaming a company and repackaging its top pricing tier are different projects with different timelines, and buyers evaluating “Grammarly Enterprise” mid-way through 2026 would have seen a Grammarly-branded page for months after the corporate identity had already changed underneath it.

What’s unique : Grammarly’s distinctive pricing mechanics

1. A generative-AI product that never metered its AI. Grammarly’s core product got materially more AI-heavy over 2024–2026 (full-sentence rewrites, tone adjustment, “Authorship” detection, agentic Superhuman Go features), yet the bill stayed a flat per-seat number. The only AI-specific dial is a monthly prompt count — 100 on Free, 2,000 on Pro, unlimited on Enterprise — not a per-token or credit meter like most AI writing competitors use. That keeps the invoice legible even as the underlying LLM cost per user almost certainly rose.

2. The pricing page outlived four separate corporate events. Free ($0) and Pro ($12/member/mo annual) have been stable since at least January 2025, surviving a full Premium+Business plan consolidation (Sept 2024), an acquisition (Superhuman, July 2025), a company-wide legal rename (October 2025), and an Enterprise re-platform (mid-2026) without moving. Few products in this corpus hold a headline number through that much upstream churn — see Superhuman’s own pricing page for the mirror image of this same roll-up story.

3. Enterprise pricing didn’t change — it disappeared. Rather than publishing a new, comparable Enterprise number after the rebrand, Grammarly’s own site stopped showing one at all. grammarly.com/business/enterprise now reads as pure marketing copy for a different product (Superhuman Go) sold on a different domain (superhuman.com) — a rare case of a company’s own pricing page actively routing buyers away from itself instead of quoting a number, even an indicative one.

4. Regional pricing hides a second pricing structure entirely. Grammarly quotes USD by default but localizes to EUR, GBP, and INR by IP at checkout — and this page’s own India-geo capture of grammarly.com/plans surfaced a differently branded “Plus” mid-tier at ₹392–₹1,000 rather than “Pro” at a straightforward FX-converted $12. That’s a naming and pricing divergence a US-based buyer would never see, and it means the calculator-friendly headline price on this page is explicitly a USD-only reference point — see our piece on unpredictable AI product costs for why geo-priced SKUs complicate cross-market pricing comparisons.

Strengths & weaknesses

Billing UX : Grammarly billing controls and transparency

• Monthly/Yearly toggle on grammarly.com/pro — switches the headline number between $30/month (monthly) and $12/month (billed annually, labeled “Save up to 60%”); a quarterly option ($60/member/three months) is documented in the help center but isn’t a third toggle state on the pricing page itself.
• Regional currency display — grammarly.com/plans renders localized pricing by IP (this capture, from an India-based egress, showed ₹0 / ₹392–₹1,000 under a “New plan, exclusive to India!” banner with the mid-tier relabeled “Plus” instead of “Pro”); Grammarly’s help center confirms USD is the default with EUR, GBP, and INR offered “during checkout” at grammarly.com/upgrade/pro.
• Compare Plans feature matrix — an expandable grid on the plans page spanning Writing, Security, Team, and Customer-support feature rows across Free/Pro/Enterprise, used instead of long bullet lists on each plan card.
• Seat-based team billing — Pro sells as a single “team account” for up to 149 members; additional seats are billed at the same per-seat rate and prorated against the remaining days in the current subscription period (per the “How much does Grammarly Pro cost?” help-center article).
• Enterprise sales-intake form — the Contact Sales form (grammarly.com/contact/sales) requires organization type (Business/Education), which product line to discuss (Superhuman Suite / Docs / Go / Grammarly / Mail), job title, and country before routing to a rep — no self-serve enterprise checkout exists.
• Payment methods — credit/debit cards (excluding Visa Electron, Mastercard Maestro, Interac), PayPal, Apple Pay, and Google Pay; no personal checks, money orders, gift subscriptions, lifetime plans, or one-time plans.

Strategic wins : Why Grammarly’s pricing decisions worked

1. Holding the $12 seat price through four upstream shocks

Most companies use a rebrand, an acquisition, or a plan consolidation as cover to reprice. Grammarly did none of that: Free and Pro have held their headline numbers since at least January 2025, through a plan-structure merge, an acquisition, a full legal-entity rename, and an Enterprise repackaging. Stable pricing through ownership change is a deliberate trust signal — it tells existing subscribers their bill isn’t a hostage to the corporate story, which matters more than usual when the company’s own name just changed. See our guide on usage-based pricing fundamentals for why pricing stability functions as a retention lever independent of the product itself.

2. Consolidating Premium + Business into one Pro tier — and raising the value, not the price

Folding two separately branded, separately priced plans (Premium for individuals, Business for teams) into a single Pro tier removed a real source of buyer confusion (“which plan do I actually need?”), and Grammarly used the moment to raise the AI-prompt allowance from 1,000 to 2,000/month rather than raising the $12 price. That’s the opposite of the usual SaaS playbook — where a consolidation is used to justify a price increase — and it kept the funnel simple heading into a period of heavy corporate change. Related: how AI companies are restructuring per-seat licensing.

3. Gating AI by a prompt count instead of a token or credit meter

A monthly count of 100 vs. 2,000 AI prompts is something a non-technical buyer can reason about instantly, unlike a token quota or an opaque credit balance. It sacrifices some pricing precision (a 50-word rewrite and a 2,000-word rewrite cost the same “1 prompt”) in exchange for comprehension — a trade that fits Grammarly’s mass-market, largely non-technical buyer base better than the credit-based billing common among developer-facing AI tools.

4. Reversing the “Expert Review” feature within about a week

Once the backlash over using real authors’ names without consent reached a 132-point Hacker News thread and a class-action lawsuit, Grammarly disabled the feature within roughly a week rather than defending it or slow-walking a response. Compared to vendors elsewhere in this corpus that take months to walk back a controversial change, a fast reversal limits the compounding reputational cost — even though the underlying decision to ship the feature without consent was itself the strategic failure (see Areas to improve, below).

Areas to improve : Gaps in Grammarly’s pricing approach

1. Publish at least an indicative Enterprise price band

Zero price signal is worse than a wide range. A buyer evaluating Grammarly Enterprise today gets no “starting at” figure, no seat-count-based estimate, nothing — the page’s entire job is to route them into a Contact Sales form for a separate product (Superhuman Go). Fix: publish even a rough floor (e.g., “Enterprise pricing typically starts at $X/seat/year for teams of 500+”) so self-qualifying buyers aren’t forced into a sales conversation just to learn the order of magnitude.

2. Fix the auto-renewal and refund-policy complaint pattern

Trustpilot’s 3.5/5 rating across 10,394 reviews is dragged down disproportionately by billing-process complaints — unexpected renewal charges, difficulty canceling, and a refund policy that only pays out when legally required — rather than product quality. Fix: send a renewal-reminder email with a one-click cancel path well before the charge date, matching the billing transparency practices that reduce chargeback and support-ticket volume elsewhere in this corpus — see also our analysis of AI bill-shock patterns for why silent auto-renewal is one of the most common trust breaks in subscription SaaS.

3. Build a consent review into AI feature launches that touch real identities

The “Expert Review” feature attached real, named authors’ and journalists’ writing personas to AI output without asking them — a foreseeable trust and legal problem that a pre-launch consent review would have caught before it reached a class-action lawsuit. Fix: any feature that simulates, impersonates, or attributes output to an identifiable real person should require an opt-in consent gate before ship, not an opt-out email address after backlash.

4. Clarify what a buyer is actually paying for across the Superhuman Suite

A prospective Enterprise buyer today cannot easily tell whether they’re pricing “Grammarly,” “Superhuman Go,” or the full “Superhuman Suite,” since the same Contact Sales form on grammarly.com now leads into Superhuman’s cross-product bundle. Fix: publish a clear “Grammarly-only vs. full Suite” comparison so the roll-up’s packaging logic has a visible price ladder instead of only a marketing narrative — the same gap Superhuman’s own pricing page has on the Mail side of this consolidation.

Key takeaways

1. Corporate events don’t have to touch price. An acquisition, a legal-entity rename, and a plan consolidation all happened to Grammarly within 18 months, and none of them moved the $12 Pro seat price. Decoupling “the company’s story” from “the customer’s bill” is a deliberate, achievable choice, not an accident of scale.
2. Consolidating overlapping tiers can raise perceived value without raising price. Folding Premium and Business into one Pro tier and simultaneously doubling the AI-prompt allowance (1,000 → 2,000) turned a confusing SKU cleanup into a customer-facing upgrade — a template worth copying whenever a platform consolidation forces a plan-structure change anyway.
3. A simple usage count can substitute for a token or credit meter. Gating AI features by a monthly prompt count kept Grammarly’s bill legible even as the underlying generative-AI feature set grew heavier — proof that “usage-based” doesn’t have to mean “metered to the token” for a mass-market buyer to understand the trade-off they’re making.
4. Letting a sibling brand absorb your top tier costs you the pricing signal that let buyers self-qualify. Grammarly Enterprise buyers now get no number at all before a sales call, because the tier’s entire pitch was handed to a different product on a different domain. Plan the migration path for pricing information, not just the marketing redirect.
5. Trust-sensitive AI features need a consent gate before launch, not an opt-out after backlash. The “Expert Review” controversy shows that a single feature misstep can generate more community reaction than years of pricing changes combined — reputational risk from AI features is now a pricing-adjacent risk that pricing and product teams should manage together.

UBP implications

1. Prompt/generation counts are emerging as a legible substitute metric for token-based billing in consumer-facing AI products. Grammarly’s 100 → 2,000 monthly prompt allowance is something a non-technical buyer can reason about instantly, unlike a raw token quota — a pattern worth watching as more mass-market AI products look for usage metrics buyers can actually verify themselves, per our KISS pricing framework.
2. Roll-ups compress “per-product seat” into “per-suite seat” — unevenly and on their own timeline. The Grammarly-to-Superhuman consolidation shows brand and legal-entity changes can land seven to eight months ahead of the actual pricing-surface changes, meaning a company’s public identity can shift well before its packaging catches up.
3. AI feature velocity is now a trust risk with pricing-strategy consequences. A single AI feature controversy (Expert Review) generated more community engagement — a 132-point Hacker News thread, a class-action lawsuit — than most pricing changes tracked across this corpus, which means trust and consent review deserve the same governance rigor that pricing committees already apply to price changes.

Sources

• Grammarly official website (accessed 2026-09-04)
• Grammarly Pro pricing page (accessed 2026-09-04)
• Grammarly for Teams & Businesses (accessed 2026-09-04)
• Grammarly for Enterprise (accessed 2026-09-04)
• Grammarly Enterprise Contact Sales (accessed 2026-09-04)
• Grammarly APIs (accessed 2026-09-04)
• Grammarly for Education (accessed 2026-09-04)
• “How much does Grammarly Pro cost?” — Grammarly Support (accessed 2026-09-04)
• “Updating the Grammarly Premium plan to the Grammarly Pro plan” — Grammarly Support (accessed 2026-09-04)
• Grammarly Rebrands Company as Superhuman — Grammarly blog (accessed 2026-09-04)

Bottom line

Grammarly’s core Free/Pro pricing has been a model of stability — the $12 Pro seat has outlasted a plan consolidation, an acquisition, and a full company rename — but its Enterprise tier tells the opposite story: it didn’t reprice, it disappeared, folded into a same-suite product sold on a different domain. That split between a boringly stable self-serve price and a pricing surface that vanished entirely inside a roll-up is the most instructive thing on this page. Browse the pricing blueprint for fully-researched company profiles, including Superhuman’s own pricing page for the other half of this consolidation story.

Want to compare Grammarly against other horizontal AI SaaS companies? Browse the pricing blueprint.

Pricing timeline : Major events on a vertical axis

Each milestone below corresponds to a public pricing change, product launch, or material adjustment. Major events use a filled marker; minor adjustments use a faded one.

Facts re-verified — Free/Pro stable, Enterprise fully Superhuman Go

Sep 2026

Re-captured grammarly.com/pro, /business, /business/enterprise, and /contact/sales: Free $0 (100 AI prompts/mo), Pro $12/member/mo annual ($30/mo monthly, $60/quarter, 2,000 AI prompts/mo), Enterprise still contact-sales only and fully framed as a Superhuman Go on-ramp. A separate India-geo-locked capture of grammarly.com/plans rendered INR pricing under a differently named 'Plus' mid-tier — not used as a Facts-section source, flagged for price-validator follow-up.

Enterprise fully re-platformed onto Superhuman Go

Jun 2026

Between the 2026-05 and 2026-06 Wayback snapshots, grammarly.com/business and /business/enterprise dropped their standalone 'Grammarly for Enterprise' pitch in favor of 'Your writing assistant just got superpowers — Grammarly is now delivered through Superhuman Go,' routing every Enterprise inquiry to Contact Sales with no independent Grammarly Enterprise price surface remaining. Free ($0) and Pro ($12/member/mo annual) on grammarly.com/pro were unaffected.

'Expert Review' AI feature backlash and removal

Mar 2026

Grammarly's 'Expert Review' AI feature, which attached real journalists' and authors' names (including Stephen King, Kara Swisher, and journalist Julia Angwin) to AI-generated writing feedback without consent, drew sustained backlash — Wired's coverage drew a 132-point, 202-comment Hacker News thread — and a class-action lawsuit from Angwin. Grammarly disabled the feature within about a week (The Verge, 2026-03-11). No pricing was affected.

Company renamed Superhuman Platform Inc.; Superhuman Suite launches

Oct 2025

Grammarly Inc. renamed itself Superhuman Platform Inc. and launched the Superhuman Suite, uniting Grammarly, Coda, Superhuman Mail, and a new AI assistant, Superhuman Go, under one brand (TechCrunch coverage drew a 171-point, 130-comment Hacker News thread). Grammarly's own announcement stated 'For existing Grammarly, Coda, and Superhuman Mail customers, nothing changes about the products they rely on' — Free/Pro seat prices carried over unchanged, and Superhuman Go was offered at no additional cost through February 1, 2026.

Grammarly acquires Superhuman (email client)

Jul 2025

Grammarly acquired the AI email client Superhuman for an undisclosed sum — its first step toward a multi-product AI suite (Reuters, TechCrunch; Reuters' story drew a 188-point, 133-comment Hacker News thread). No Grammarly pricing changed at the time of the deal.

Premium + Business consolidated into Grammarly Pro

Sep 2024

Grammarly launched a dedicated grammarly.com/pro page consolidating the legacy Premium (individual) and Business (team, up to 149 seats) plans into a single Grammarly Pro tier, and raised the monthly generative-AI prompt allowance from 1,000 to 2,000. Existing Premium subscribers began migrating to Pro at no extra cost starting March 2025 (support.grammarly.com). Confirmed against Wayback: the /business page's nav CTA still read 'Get Grammarly Business' in the 2024-07 snapshot and had switched to 'Get Grammarly Pro' by the 2025-01 snapshot.

Legacy Premium + Business structure

Jan 2023

Before the 2024 consolidation, Grammarly sold 'Grammarly Premium' to individuals and a separately branded 'Grammarly Business' to teams, with Enterprise as a contact-sales tier; neither marketing page displayed a price directly (pricing lived on grammarly.com/plans).