monday.com pricing

About

monday.com is a publicly traded (Nasdaq: MNDY) work-management platform — often described as a “Work OS” — founded in Tel Aviv in 2012 (originally as dapulse, rebranded in 2017) and listed on Nasdaq since June 2021. The company states it serves 250,000+ customers across 200+ countries and territories, employs roughly 3,200 people, and crossed $1B in ARR in August 2024, with its standalone monday sales CRM product separately reaching $100M ARR by August 2025.

The core product — monday work management — is a customizable boards-and-workflow platform used for project management, operations, and cross-team collaboration. monday.com has extended the same underlying platform into three additional, separately priced products: monday CRM (sales pipeline and deal management), monday dev (Scrum/sprint and product-roadmap workflows), and monday service (helpdesk/ticketing). Each product is sold on its own seat-based pricing ladder, billed either monthly or annually, with team size (number of seats) as the second pricing lever alongside the plan tier.

monday.com competes broadly with horizontal work-management and collaboration tools (Asana, ClickUp, Smartsheet, Wrike) as well as, through its CRM and service products, more specialized categories (Salesforce/HubSpot-style CRMs, Zendesk-style helpdesks). Its own “alternatives & comparisons” page names Asana, Trello, Smartsheet, Airtable, Wrike, Basecamp, Jira Core, and Workfront as the platforms it positions against.

Pricing summary : How monday.com’s per-seat, multi-product pricing works

monday.com uses a seat-based subscription model, repeated independently across four separately billed products, with three interacting dimensions:

1. Plan tier (per-seat monthly rate): each product runs its own ladder from a low-cost entry tier up to a custom-quoted top tier. monday work management: Free (0) → Basic ($9/seat/mo) → Standard ($12/seat/mo) → Pro ($19/seat/mo) → Enterprise (custom). monday CRM: Basic ($12) → Standard ($17) → Pro ($28) → Ultimate (custom). monday dev: Basic ($9) → Standard ($12) → Pro ($20) → Enterprise (custom). monday service: Standard ($31) → Pro ($45) → Enterprise (custom). All per-seat rates above are billed annually.
2. Team size (seat count): a “Choose team size” selector recalculates the displayed total; work management, CRM, and service default their pricing-page preview to 10 seats, while dev defaults to 3 seats. Plans generally start from a minimum of 3 users.
3. Billing cadence (annual vs. monthly): annual billing is the pre-selected default and carries the discount (about 18% on work management/dev/service, 33% on CRM); switching the toggle to Monthly removes the discount (e.g. work-management Basic rises from $9 to $12/seat, Pro from $19 to $24/seat).

Layered on top of the seat price, every paid tier also bundles a monthly AI-credit allotment (1,000 credits/mo on Basic up to 3,000+ on Pro, custom on Enterprise) that gates access to a growing set of AI tools — Sidekick assistant, meeting notetaker, and, on CRM, outreach and lead-sourcing agents.

What makes this different: monday.com runs four structurally identical seat-based pricing ladders — one per product — rather than a single unified plan grid, so a customer buying CRM and Service together is combining two fully independent per-seat subscriptions rather than adding line items to one bill.

Pricing by product

monday work management (default team size: 10 seats)

monday CRM (default team size: 10 seats)

monday dev (default team size: 3 seats)

monday service (default team size: 10 seats)

Nonprofit program

Sales motions across products: self-serve / PLG for Free through Pro (or Standard/Pro on CRM, dev, service) via “Try for free”; sales-led for Enterprise/Ultimate (“Get a quote” / “Contact sales”) on every product. Accessed 2026-09-02.

Hidden costs : Seat-block rounding, cross-product stacking, and AI-credit overage

monday.com’s per-seat sticker price is only part of the bill. Three mechanics routinely push the real invoice well above the number shown on the plan card: seats sold in fixed blocks (rather than exact headcount), each product billed as a fully separate subscription, and AI usage beyond the bundled credit allotment billed per credit since the May 2026 seats-plus-credits relaunch.

A 12-person sales team running monday CRM Standard, billed annually, illustrates the seat-rounding effect — monday’s team-size selector jumps in fixed increments, so 12 people round up to a paid block of 15 seats:

A mid-size company running both monday work management (25-person Pro team) and monday service (8-person Standard helpdesk team) as two independent subscriptions shows the cross-product stacking effect:

Because each monday product is sold and billed independently, there is no combined-seat or combined-spend discount for buying two products from the same vendor — a 33-seat combined footprint pays full list price on both subscriptions. Related reading: bill shock and cost unpredictability covers the same “sticker price vs. real bill” gap for AI-metered products.

Want to estimate your own monday.com bill? Use the monday.com pricing calculator to model your monthly cost based on seat count, plan tier, and product mix.

Pricing evolution : From per-seat increases to a seats-plus-credits relaunch

Cadence

Tracked range: 2022–present. Quarters not listed above were verified stable (0 price changes, 0 SKU additions) on the surfaces this page tracks.

Notable changes

• 2024-01-14 — monday.com’s blog and support center announce a company-wide “pricing model adjustment” for new signups from Jan 11 and existing customers from Feb 16, framed as the first increase “in several years.”
• 2024-07/08 — Support article “Product separation & pricing model update” ends bundled multi-product pricing; monday CRM and monday dev become individually billed products, with legacy discounted rates for early adopters honored only until 2026 renewal.
• 2025-02-10 — monday.com issues a press release (“Full Release of monday service”) announcing GA of its fourth product line.
• 2026-02-10 — Support article “Pricing model adjustment for monday service, February 2026” confirms an 18% across-the-board increase on monday service only.
• 2026-05-06 — monday.com’s Q1 2026 earnings release and an accompanying press release announce the AI Work Platform and seats-plus-credits pricing; SEC Form 6-K and the Q1 earnings call (reported by Motley Fool, Subscription Insider) corroborate the mechanics and effective date.
• 2026-07-22 — TechCrunch, Calcalist, and CIO report monday.com cutting roughly 620–630 jobs (~20% of headcount) as part of a restructuring the company ties directly to its AI-consumption pricing strategy; coverage also notes the stock had fallen roughly 75% from its 52-week high by that point.

The January 2024 “price adjustment” in detail

monday.com’s own communications describe the January 2024 change as a straightforward, modest increase — Basic +$1, Standard +$2, Pro +$3 — after years without a price change. Wayback’s archived snapshots complicate that narrative: the page’s own December 2023 state (Basic $11 / Standard $14 / Pro $22) was already well above the 2022 baseline the company’s messaging implicitly invokes, and the “new” February 2024 rates ($9/$12/$19) were actually lower than what the page displayed two months earlier. Both facts are independently verifiable — the company’s own support article states the “old” and “new” figures it wants customers to compare, and Wayback’s screenshots show what the live page actually charged in between — and this page reports both without collapsing them into a single tidy story. Readers modeling their own renewal costs should anchor to what their contract shows today, not to either company messaging or Wayback’s intermediate data points in isolation.

What’s unique : Four independent seat ladders plus a bolted-on credit layer

Four fully independent per-seat businesses under one brand. Most horizontal SaaS vendors that expand into adjacent categories (CRM, dev tooling, service desk) fold the new modules into a single combined plan grid or at least offer a bundle discount. monday.com instead runs monday work management, monday CRM, monday dev, and monday service as four structurally identical but commercially separate seat-based subscriptions — each with its own tier ladder, its own team-size selector, and (as the 2024 “product separation” showed) its own independent pricing calendar. A customer buying all four products is really signing four contracts.

A pricing-page narrative that doesn’t always match its own archive. monday.com’s January 2024 “pricing model adjustment” messaging framed the change as a modest, first-in-years increase. How AI companies are shifting off pure per-user licenses covers the broader industry pattern of vendors re-anchoring price messaging around a favorable baseline; monday.com’s own Wayback record shows the immediate pre-change price was actually higher than the “new” price, a detail worth knowing before taking any vendor’s price-change blog post at face value.

Seats-plus-credits layered on top of, not instead of, per-seat pricing. Unlike vendors that replaced seat pricing outright when they added AI (see why bundling AI credits into subscriptions is spreading across SaaS), monday.com’s May 2026 relaunch kept seat prices untouched and added AI credits as a second, usage-metered axis with its own overage rate ($0.01–$0.0125/credit). The result is a hybrid: predictable seat cost for “using the platform,” metered cost for “having AI do the work” — a distinction the company’s own materials draw explicitly.

Grandfathering tied to a hard calendar date, not a plan change. Early adopters of monday CRM and monday dev keep their original discounted rates specifically until their first renewal in 2026 regardless of when in that window it falls — an unusually specific, publicly documented grandfather clause compared to the vaguer “existing customers may see changes at renewal” language most SaaS vendors use.

Strengths & weaknesses

Billing UX : Team-size selector, annual/monthly toggle, and per-product billing

• “Choose team size” selector — a dropdown on every pricing page (defaulting to 10 seats on work management/CRM/service, 3 seats on dev) that recalculates the per-seat price and the displayed monthly total live.
• Yearly / Monthly toggle — “Yearly SAVE 18%” (33% on CRM) versus “Monthly,” pre-selected to Yearly by default; switching to Monthly removes the discount and shows “Billed monthly” against each plan’s total.
• “Special offer” stacked discount — on work management’s Standard and Pro tiers, an additional time-limited discount ($20/mo and $30/mo respectively) is shown struck-through against the standard annual total, layered on top of the regular annual discount.
• Per-product, independent checkout — monday work management, CRM, dev, and service each have their own pricing page, team-size selector, and billing toggle; there is no single combined multi-product cart shown on the pricing pages.
• Self-serve upgrade/downgrade — plan type and user count can be changed at any time from the Admin → Billing section; no refunds are offered for downgrades after the refund window.
• 30-day prorated refund window — customers who paid for an annual subscription within the last 30 days and cancel are automatically refunded the remaining balance from their original purchase.
• Enterprise invoicing — monday.com accepts invoices (in addition to major credit cards, excluding debit cards, and PayPal) for Enterprise orders that meet a minimum fee.
• Marketplace app pricing-versioning — for the separate third-party app marketplace, developers update app prices through a review-gated “pricing version” system (seat-based apps: up to 25 plans; feature-based apps: up to 15 plans); new versions apply only to new or free-plan users, not existing trial or paid subscribers.

Strategic wins : Adding AI monetization without repricing the core seat

1. Layering credits onto seats instead of replacing seats with credits

When monday.com launched its AI Work Platform on 2026-05-06, it kept every existing seat price untouched and introduced AI credits as an additive, separately metered layer. This is a materially lower-risk path than the “rip out per-seat, replace with pure usage” approach some vendors have tried — customers’ baseline bill doesn’t move, and the new consumption vector only bills them for AI they actually use. See usage-based pricing strategy for the broader tradeoffs between additive and replacement pricing moves, and how AI companies are shifting off pure per-user licenses for how competitors have handled the same transition less gradually.

2. Publishing exact, dated grandfathering terms for early adopters

Rather than a vague “your rate may change at renewal,” monday.com’s 2024 product-separation announcement named a specific, calendar-bound cutoff — old monday CRM and monday dev discounts are honored until each customer’s first renewal in 2026 — giving affected accounts a concrete planning horizon nearly two years out. Related: choosing the right usage metric covers why clear transition terms matter more once a metric or model changes underneath a customer.

3. Keeping the product-line pricing pages fully public through four separate launches

Despite expanding from one product to four (work management, CRM, dev, service) across roughly a decade, and despite a major pricing-model overhaul in 2026, monday.com has kept self-serve, no-sales-call pricing visible on every product’s dedicated pricing page. That consistency — verifiable across every Wayback snapshot pulled for this page, from 2022 through 2026 — is a meaningfully different posture than category peers who move upmarket products behind “Contact sales.” See bill shock and cost unpredictability for why that transparency matters disproportionately once AI credit-overage billing enters the picture.

Areas to improve : What community reviews and the pricing archive both flag

1. Reconcile price-change messaging with the company’s own pricing archive

The January 2024 “pricing model adjustment” announcement compared its new rates against an older baseline rather than the price the page had actually been charging immediately beforehand (Wayback shows Dec 2023 rates were higher than the “new” Feb 2024 rates). A concrete fix: any future price-change announcement should explicitly state the price customers were paying the day before the change, not a multi-year-old reference point — the current approach invites exactly the kind of screenshot-vs-announcement discrepancy this page documents.

2. Publish a credit calculator and a rollover/overage estimator before customers hit the wall

Independent pricing analysts (e.g., pricing strategist Steven Forth’s published review of the May 2026 relaunch) flagged the same gap this research surfaced: there’s no public tool for estimating how many AI credits a given workflow will consume before signing up, and unused monthly credits don’t roll over. Shipping a credit-usage calculator alongside the monday.com pricing calculator would close a real pre-purchase blind spot.

3. Address the seat-block and CRM-contact-cap friction that recurs in reviews

G2, Capterra, and Trustpilot reviews repeatedly cite two specific frictions: seats sold in fixed blocks (creating paid-but-unused “ghost seats”) and monday CRM Basic’s 1,000-active-contact cap, which a single year of inbound leads commonly exceeds. Neither requires a pricing-model rethink — allowing exact-headcount seat purchasing and raising (or metering) the Basic CRM contact cap would remove two of the most-cited complaints without touching the core per-seat structure.

4. Offer a combined-product discount for multi-product customers

Because monday work management, CRM, dev, and service are billed as four fully independent subscriptions with no bundle pricing, a customer standardizing on monday.com across departments gets no reward for consolidation — unlike vendors that discount total contract value as multi-product footprint grows. A modest combined-seat or combined-spend discount would reduce the incentive to shop competitors for any single function.

Key takeaways

1. Adding a usage layer doesn’t require repricing the base subscription. monday.com’s seats-plus-credits relaunch left every seat price untouched and metered only the new AI capability — a template for any team introducing AI features into an existing per-seat product without triggering a renegotiation of the core contract.
2. Multi-product expansion doesn’t have to mean unified pricing — but it should mean unified discounting. Running four structurally similar products as fully independent P&Ls simplified monday.com’s packaging, but the lack of any cross-product discount is a recurring point of customer friction worth weighing against the simplicity gain.
3. Price-change communications get compared against the actual archive, not just the company’s chosen baseline. Wayback Machine and similar public records mean any “modest increase” framing that skips over an intervening price move is discoverable — pricing teams should anchor announcements to the immediate prior price, not a favorable historical one.
4. Specific, dated grandfathering terms build more trust than vague ones. monday.com’s “old rate honored until your first renewal in 2026” commitment gives affected customers a concrete planning date — a small mechanic that meaningfully reduces the anxiety a pricing-model change usually creates.
5. Fixed seat-block purchasing quietly inflates realized price per user. Any per-seat vendor selling access in blocks (3, 5, 10, 15…) rather than exact headcount should expect “ghost seat” complaints — and can preempt them by supporting exact-count billing at least on lower tiers.

UBP implications

1. Hybrid seat-plus-consumption is becoming the default AI-monetization pattern for incumbent per-seat SaaS. monday.com’s May 2026 move — keep the seat, meter the AI — mirrors a broader shift documented across the Blueprint trend corpus of legacy per-user vendors adding a usage axis rather than replacing seats outright.
2. Consumption pricing needs a pre-purchase estimation tool to avoid becoming a second black box. The most consistent expert critique of monday.com’s credit model (echoed by independent pricing analysts) is the absence of a credit calculator — a reminder that usage-based pricing’s transparency promise only holds if buyers can model spend before committing, not just monitor it after the fact.
3. A pricing archive is now part of a vendor’s credibility, not just its history. Because tools like the Wayback Machine make historical pricing pages permanently checkable, any vendor announcing a price change should expect the announcement to be checked against what the page actually showed the day before — a new form of accountability usage-based and seat-based pricing teams alike now operate under.

Sources

• monday.com pricing (accessed 2026-09-02)
• monday CRM pricing (accessed 2026-09-02)
• monday dev pricing (accessed 2026-09-02)
• monday service pricing (accessed 2026-09-02)
• monday.com for Enterprise (accessed 2026-09-02)
• monday.com for nonprofits (accessed 2026-09-02)
• monday.com marketplace app pricing (developer docs) (accessed 2026-09-02)
• monday.com about (accessed 2026-09-02)
• monday.com blog: New list pricing for monday.com products (accessed 2026-09-03)
• monday.com support: Pricing model adjustment, January 2024 (accessed 2026-09-03)
• monday.com support: Product separation & pricing model update, July & August 2024 (accessed 2026-09-03)
• monday.com support: Pricing model adjustment for monday service, February 2026 (accessed 2026-09-03)
• monday.com support: The pricing model for monday AI portfolio (accessed 2026-09-03)
• monday.com Investor Relations: Q1 2026 results press release (accessed 2026-09-03)
• GetApp: monday.com pricing (independent third-party price validation) (accessed 2026-09-03)
• Software Advice: monday.com pricing (independent third-party price validation) (accessed 2026-09-03)
• monday.com support: Plans and pricing for monday.com (accessed 2026-09-03)

Bottom line

monday.com sells four structurally similar, independently billed seat-based products — work management, CRM, dev, and service — each running its own Free-or-Basic-through-custom-Enterprise ladder with a team-size selector and an annual/monthly toggle. Work management’s per-seat price has held at Basic $9 / Standard $12 / Pro $19 since a contested February 2024 adjustment, while the company’s May 2026 “seats-plus-credits” relaunch left those seat prices untouched and instead added a metered AI-credit layer on top — a hedge between subscription predictability and AI-era consumption pricing that the market, and monday.com’s own subsequent 20% workforce restructuring, is still testing.

Want to compare monday.com against other work-management and SaaS pricing models? Browse the pricing blueprint.

Pricing timeline : Major events on a vertical axis

Each milestone below corresponds to a public pricing change, product launch, or material adjustment. Major events use a filled marker; minor adjustments use a faded one.

Current plan grid captured across all 4 products

Sep 2026

monday work management lists Free / Basic $9 / Standard $12 / Pro $19 (per seat/mo, billed annually) / Enterprise (custom); monday CRM lists Basic $12 / Standard $17 / Pro $28 / Ultimate (custom); monday dev lists Basic $9 / Standard $12 / Pro $20 / Enterprise (custom); monday service lists Standard $31 / Pro $45 / Enterprise (custom) — the last reflecting the Feb 2026 increase. Monthly billing removes the annual discount on every product. All four products' per-seat prices have been stable since the May 2026 seats-plus-credits relaunch; AI credit allotments are the only pricing dimension that has moved since then.

monday.com launches AI Work Platform with seats-plus-credits pricing

May 2026

monday.com announced a platform-wide shift to a 'seats-plus-credits' model alongside its Q1 2026 earnings (IR press release and SEC 6-K, both 2026-05-06/05-11; corroborated by Motley Fool's earnings-call transcript, Subscription Insider, and Yahoo Finance). For accounts joining on or after 2026-05-06, AI usage is billed separately from seats: bundled monthly AI credits (1,000 Basic / 2,000 Standard / 3,000 Pro, with larger optional bundles) are included per tier, and usage beyond the bundle is billed at $0.01/credit on annual plans or $0.0125/credit monthly. Wayback confirms the shift visually: an April 2026 snapshot shows no credit counts or 'What are AI credits?' FAQ entry, while a June 2026 snapshot shows explicit '[N] credits/month' badges on every tier and a new top FAQ question, 'What are AI credits?' Seat prices themselves ($9/$12/$19 on work management) did not change.

monday service prices rise 18% across all tiers

Feb 2026

Per monday.com's support article "Pricing model adjustment for monday service, February 2026," all monday service tiers increased 18% effective at each customer's next renewal on or after 2026-02-10 — exactly one year after monday service's 2025-02-10 general-availability launch. Feature entitlements were unchanged; the increase applied only to monday service, not to work management, CRM, or dev. Wayback did not preserve a pricing-page snapshot bracketing this specific change (checked, none found), so the pre-increase monday service price is sourced from the support article rather than a screenshot.

Product separation: monday CRM and monday dev fully unbundled

Aug 2024

monday.com's support center announced ("Product separation & pricing model update, July & August 2024") that all monday products would be priced individually going forward. Wayback screenshots show monday CRM's list price (Basic $12 / Standard $17 / Pro $28) and monday dev's list price (Basic $9 / Standard $12 / Pro $20) were already publicly displayed as early as May 2024 and stayed identical through September/October 2024 — so the sticker price didn't move at the separation date. What changed was for early adopters: customers who had been on older, discounted bundled rates for CRM/dev had those rates honored only until their first renewal in 2026, after which they roll onto the standalone list price shown here. monday service (a new AI helpdesk product) also appears in the footer product list for the first time around this period, having launched in beta in January 2024 ahead of its full GA on 2025-02-10.

"Pricing model adjustment, January 2024" takes effect

Feb 2024

monday.com's own blog and support center announced new list prices for new signups from 2024-01-11 and existing customers at their next renewal from 2024-02-16, framed as a modest increase (Basic +$1, Standard +$2, Pro +$3) after "pricing hadn't increased in several years." Wayback's own archive tells a more complicated story: the Feb 2024 snapshot shows Basic $9, Standard $12, Pro $19 — LOWER than the $11/$14/$22 the same page displayed in December 2023, though still above the original 2022 $8/$10/$16. The company's framing compares against an older baseline, not the immediate pre-change price. These $9/$12/$19 rates have held unchanged through the September 2026 capture — the longest stable stretch in the company's archived pricing history. Sources: monday.com blog (2024-01-14) and support.monday.com "Pricing model adjustment, January 2024."

Per-seat rates higher than 2022 baseline by year-end 2023

Dec 2023

By December 2023, Wayback shows monday work management's annual per-seat list price at Basic $11, Standard $14, Pro $22 — well above the January 2022 baseline (Basic $8, Standard $10, Pro $16). The exact date(s) of the increase(s) between 2022 and late 2023 are not resolved by available snapshots (unknown); the page also displays a 'Choose a product to start with' selector (Sales CRM / Work management / Dev) at this point, confirming monday CRM and monday dev already existed as distinct products before the formal 2024 'product separation.'

Earliest archived plan grid: Basic $8, Standard $10, Pro $16

Jan 2022

Wayback's earliest available snapshot of monday.com/pricing (Jan 2022) shows monday work management's annual per-seat rates at Basic $8, Standard $10 ('Most Popular'), Pro $16, Enterprise custom-quoted, and a free 'Individual' tier for up to 2 seats — versus 135,000 organizations cited at the time. A March 2022 snapshot briefly showed a differently priced 'monday Core' rebrand test (Basic $6, Standard $10, Pro $22), suggesting the company was A/B-testing packaging before settling on a stable grid.