Rippling collapsed its pricing page into the lead form
The pricing hero stopped being a headline plus a CTA button and became the quote form itself — work email, full name, company name, estimated number of employees, headquarters and phone — under 'Request a free Rippling quote', with the CTA reworded to 'Get my free quote'. Rippling AI joined the product menu in the same snapshot.
Pricing hero: headline 'The leading platform for companies that want to grow faster' plus a 'Get a Free Quote' button that navigated to a separate form.
Pricing hero: the same headline beside an inline 'Request a free Rippling quote' form collecting work email, full name, company name, an estimated-employees band, headquarters country and phone number, with the CTA 'Get my free quote'. Three bullets promise a personalised quote, answers on HR/IT/Finance questions and a scaling walkthrough.
The last structural step in a seven-year drift. In 2019 Rippling’s pricing page opened with a price and a “Get a Quote” link. In 2020 it opened with a price and a “Get a Free Quote” button. From September 2024 it opened with a claim and a button. From this snapshot it opens with the form.
The page called Pricing and the page that captures a sales lead are now the same artefact. The form asks for the two facts that determine the quote — headcount band and headquarters country — and returns nothing until a salesperson responds. Rippling AI enters the pricing-page product menu in the same snapshot; Data Cloud follows by 2026-07-10.
Instead of a 'Get a Free Quote' button, the pricing hero embeds the form itself — work email, full name, company name, estimated number of employees, headquarters and phone — under 'Request a free Rippling quote', with the CTA reworded to 'Get my free quote'. Rippling AI enters the pricing-page product menu in the same snapshot.