TCR raised A2P 10DLC registration fees and started charging for Authentication Plus retries
The Campaign Registry increased brand registration, standard vetting and appeal fees on 1 August 2025, and began charging $12.50 per Authentication Plus retry where the step was previously free. Twilio passes all of it through at cost.
US A2P brand registration $4.00 one-time; standard vetting $40.00 per vetting; vetting appeal $10.00; Authentication Plus $0.00 (no fee charged during initial verification).
US A2P brand registration $4.50 one-time; standard vetting $41.50 per vetting; vetting appeal $11.00; Authentication Plus $12.50 per retry for eligible public, for-profit brands, charged each time the step must be retried due to an error or incorrect submission. Authentication Plus is not available for non-profit brands.
The Campaign Registry raised its standard A2P 10DLC fees on 1 August 2025, and Twilio’s help centre carries the before/after table at the top of its A2P 10DLC pricing article. Because these are registry and carrier fees rather than Twilio fees, they are passed through with no added cost — and, like the per-segment carrier fee, they are not subject to Twilio’s volume pricing.
The materially new line is Authentication Plus. Previously no fee was charged during initial verification; from 1 August 2025 it is charged at $12.50 each time the step needs to be retried because of an error or an incorrect submission. That converts a compliance mis-step into a direct, repeatable cost, and it applies only to public, for-profit brands.
For context on the rest of the stack that sits underneath a US messaging bill: US A2P Sole Proprietor and Low Volume Standard brands register at $4.50 one-time, Standard brands at $46 one-time including secondary vetting, campaign use case vetting is $15, and campaigns renew monthly at $1.50 (low-volume mixed), $2 (Sole Prop), $3 (charity), $5 (emergency services) or $10 (Standard).
The Campaign Registry increases brand registration from $4.00 to $4.50, standard vetting from $40.00 to $41.50 per vetting and vetting appeals from $10.00 to $11.00, and starts charging Authentication Plus at $12.50 per retry where it was previously $0.00 — applied only to public, for-profit brands and only on retries. Twilio passes all of it through at cost. Source: Twilio help centre article 1260803965530.